2. Aims
2
This presentation focuses on following areas:
what is design;
components of design;
what makes a good design;
key topic for discussion – Supply Network
Design;
conclusions;
questions & answers.
3. What is design?
3
design is everywhere;
design revolves around process, products and
services in operations management;
design could be viewed as an activity which
translates ideas into blueprints to bring out
something useful.
4. What makes a good design?
4
the product, service or idea that satisfies
customer needs profitably, effectively and
efficiently;
concept generation to prototyping and final
design time should be minimal;
feasible, acceptable, and have low vulnerability.
5. Components of design
5
process design;
the design of products & services;
layout & flow;
process technology;
job design and work organisation;
supply network design.
6. Supply Network Design
6
The supply network perspective
(Source: Slack, N, Chambers, S & Johnston, R. 2004, Operations Management)
7. Supply Network Design Cont..
7
dell: no operating model lasts forever;
configuring the supply network: automotive
system suppliers;
the vertical integration decision: behind the
brand names;
in house or outsource;
Location:
the importance of location: Disney Land Paris;
reasons for location decisions: Tata Nano.
(Source: Slack, N, Chambers, S & Johnston, R. 2004, Operations
Management)
8. In house or Outsource
8
Does Is significant
No No Is company’s No No
Is activity of company operations Explore
operations
strategic have performance outsourcing
performance
importance? specialised improvement this activity
superior?
knowledge? likely?
Yes Yes Yes Yes
Explore keeping this activity in-house
(Source: Slack, N, Chambers, S & Johnston, R. 2004. Operations Management)
9. Conclusions
9
the supply chain has to be efficient and effective
to achieve its objectives;
in a nutshell the design and design processes
should meet the customers expectations and
needs profitably;
