2. Meaning
• Ethos can simply mean the disposition,
character, or fundamental values peculiar to a
specific person, people, culture, or movement.
The Ethos refers to the spirit which motivates
the ideas and customs.

3. INDIAN ETHOS FOR
MANAGEMENT
• Indian ethos for management means the
application of principles of management as
revealed in our ancient wisdom brought forth
in our sacred books like our Gita, Upanishads,
Bible and Kuran.

4. There are 6 basic principles, which come
to light in the holy books applicable in
today’s management world. They are
•
•
•
•
•
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Each soul is a potential God
Holistic approach
Equal importance to Subjectivity/Objectivity
Karma yoga
Yogah Karmasu Kaushalam
Co-operation

5. Each Soul is A potential God
• A human being has a soul, a spark of the
Divine.
• The divine resides in the heart of a person.
• The Divine means perfection in
knowledge, wisdom and power.
• Therefore a human being has immense
potential power or energy for self
development.

6. • Thus human efforts can achieve even an
apparently impossible goal and convert the
impossible into a reality.
• The partnership of God and Man can bring
about extraordinary or miraculous results;
only if man chooses willingly to collaborate
with God and actively participates in the
affairs of the society by right action under his
guidance and grace.
• He can bring about not only personal
development, harmony, happiness but also
prosperity of his own organization and the
society without injustice to others.

7. Holistic Approach
• Holistic approach in Management is based on
spiritual principle of unity,
• Oneness, non-dual or Advaita concept. Under this
principle of unity, the universe in an undivided
whole where each and every particle is
connected with every other particle. Thus, entire
Humanity is ONE.
• Such an integrated human personality of selfdeveloped manager and worker can assure best
and competent management of any enterprise,
involving collective works and efforts. It will
achieve perfection or excellence in whatever
sector you work. This is the ideal of Indian ethos

8. Equal Importance to Subjectivity /
Objectivity
• Indian ethos for management distinguishes
between subject and object