1.
MONTHLY
M O V E
R E P O R TT e n T o p i c s M o v i n g I d e a s
M a y 2 0 1 7

2.
S8 RULEBREAKERS
Samsung and Cheil Amsterdam
launch Rulebreakers: the new
campaign to promote the Galaxy S8.
Cheil Amsterdam has portrayed
several Rulebreakers in six films,
which symbolize Samsung and its
users' mentality. Rulebreakers are
innovators who are not bothered by
opinions, rules and protocols.
Several Dutch Millennials, including
rapper Typhoon, tell how they have
shifted their personal boundaries.
Follow the six stories here:
https://www.samsung.com/nl/rulebr
eakers/
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1CHEIL
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3.
2TOP
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PRE-CANNES
These are 25 campaigns around the
world you should to know before the
Cannes Festival started, just because
everyone is talking about them.
Judge and enjoy!
http://bit.ly/2rlFJqd
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4.
BEST MOTHER’S DAY ADS
Here is a good show of the best
Mother’s Day campaigns of this
year.
Enjoy!
http://bit.ly/2rpEIOD
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5.
FESTIVAL BOTTLE
McCann y Coca-Cola Romania has
created The Festival Bottle to get
close to the young generation, that
don't consume Coca-Cola frequently.
They launched a collection of Coke
summer bottle labels distributed at a
national level that turn into access
bracelets to the coolest festival in
Romania.
Discover the Festival Bottle 
4DIRECT
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6.
EFFIE AWARDS 2017
These are the Colombian campaigns
recognized by their results and
effectiveness into the local market
and awarded in the past Effie Awards
2017.
Data Pola was the winner campaign
of Gran Effie made it by Grupo DDB
and Poker.
Know all the winners here:
http://bit.ly/2sv9eL6
5LOCAL
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7.
FOOT TYPE TEST
The majority of runners use the
wrong shoes for their foot type. To
help them, ASICS in Brazil came up
with a simple and accessible way:
A print ad that is also a foot type
test to help people choose the right
shoes for run.
This campaign was made to achieve
a competitive grip on new runners,
who like any fledgling athletes
spend a lot of time looking for
brands they can trust, having a
successful result in the local market.
Watch the campaign there 
6PRINT
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8.
GATORADE AMPLIFY
VML and Gatorade US has developed
the first-ever science-backed, music
workout experience on Spotify,
designed for competitive athletes.
Amplify has be made to prompt the
workout, delivering the right song at
the right moment to keep the athlete
training. Using a simple interface,
athletes select their type of workout
and duration and start training
Know more about it watching the
video case 
7DIGITAL
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9.
FACEBOOK AWARDS 2017
Here it is, the winning work of
Facebook Awards. Campaigns
from all over the world that used
Facebook and Instagram as a
principal media to tell emotional
stories that made people reacted
and spread them in social media.
Get inspired here:
http://bit.ly/2sxNLl2
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10.
BREAK FREE
BBDO New York has created a
campaign for Bacardi called "Break
Free," using an innovative format
that is filling up social media
newsfeeds everywhere, the
Instagram's Boomerang feature.
The brand’s new summer film show a
whole Caribbean town stuck in a
Boomerang - an infinite loop that can
only be broken by summer,
Caribbean vibes and, of course,
Major Lazer new hit and Bacardi.
Enjoy the film 
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11.
WWDC2017 APPOCALYPSE
To kick off WWDC this year, Apple
gave us a glimpse of what the
world would be like without apps
through the opening video for the
conference. The story is about a
new employee at Apple
haphazardly unplugs the App Store
servers and sends the entire world
into full-scale chaos.
The content quickly took the
conversation in social networks,
generating controversy among
people who understood the humor
behind these and who felt a little
offended.
10TREND
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12.
MONTHLY
M O V E
R E P O R TT e n T o p i c s M o v i n g I d e a s
M a y 2 0 1 7
a n a . c u e n c a @ c h e i l . c o m