2. Company- Inception
World &India
Growth of Nestle
Brands & Products
Effect Of Inflation
Future Plans
3. Henry Nestle founded it in 1867 in Vevey, Switzerland.
The First product launched was “Farine Lactée Nestlé”, an
infant cereal.
Nestle’s trademark of bird’s in nest is derived from
henry’s personal coat of arms.
Values- security, maternity and affection, nature and
nourishment, family and tradition.
4. Nestle’s relationship with India as The Nestlé
Anglo-Swiss Condensed Milk Company Ltd.
Dates back to 1912.
Nestle India is a subsidiary of Nestle S.A. of
Switzerland.
Nestlé India’s first production facility was set up
in 1961 at Moga (Punjab) followed by several
other plants & factories.
5. Nestlé has been a partner in India's growth for over
nine decades.
The Nestlé India head office is located in Gurgaon
along with 4 other branch offices in Delhi, Mumbai,
Chennai and Kolkata
Over the years, Nestle has built a relationship of
trust and commitment with the people of India.
6. Today,Nestle is the world's largest and most diversified food
company.
It has around 2,50,000 employees, 500 factories and 8000
range of products across the globe.
Nestle India is engaged in the manufacturing, marketing,
exporting and sales of food and beverages.
It has seven manufacturing facilities and exports its products
to Russia, Australia and Africa.
Nestle India had a annual sales of over 5000 crore last year
and has been enjoying a growth of around 20 percent in the
last 2 years.
7. Nestle has 8000 diverse range of products which
includes :
a) Milk Products
b) Nutrition Products
c) Beverages
d) Prepared Dishes
e) Chocolates and Confectionary
f) Bottled Water
This makes Nestle the most diversified food product
company.
8. Some famous brands include: Nescafe, Maggi,
Milkybar, Milo, Kit Kat, Bar-One, Milkmaid and
Nestea,Nestlé Milk, Nestlé Slim Milk and Nestlé
Fresh.
9. Effect Of Inflation
Due to the rising commodity
prices Nestle’s profit margins
were squeezed.
Inflation
Hurts Nestle, But
Growth Absorbs Shockers.
During this time the focus
was on volume growth, even
at the cost of lower margins.
In 2009, Nestle’s net sales
growth was 18.6 percent,
whereas the profits were
down.
10. Future Plans
Mr. Antonio Helio Waszyk is the
chairman & MD of Nestle India.
NestleIndia is set to expand its
manufacturing capacity and open two
new plants by 2011-12.
Theplants are expected to up the
company's capacity by 20-30 per cent.
Nestle India is going to launch
verticals of health foods especially to
tackle obesity, heart diseases and
diabetes etc.
Nestle India plans to penetrate both
rural and metro at same level.
To be bi-focal to achieve growth.
