A presentation on why a business needs Online Reputation Management, How to manage your brand value online. https://www.facebook.com/Grape5x https://twitter.com/grape5x http://pinterest.com/grape5x/ http://www.linkedin.com/company/grape5 http://www.youtube.com/user/grape5x https://plus.google.com/u/0/115341805701046088873/posts

1. ONLINE REPUTATION
MANAGEMENT

2. Agenda
 Online Reputation
 Why to care
 Components of online reputation
 Proactively improve online
reputation
 Where to focus our efforts
 Take away
…………………………………………………………………………………………………………………………..

3. Online Reputation Management
…………………………………………………………………………………………………………………………..
The act of monitoring,
addressing 3rd party online
content and tracking what is
written or visible on the
Internet, then utilizing
online and offline techniques
to promote positive and
neutral content Source.

4. Why Should You Care?
…………………………………………………………………………………………………………………………..
 Potential residents research
properties reputations
 7 out of 10 consumers share
reviews with friends, family
& colleagues.
 92% of online users have
more confidence in info
found online

5. Components of Online Reputation
…………………………………………………………………………………………………………………………..
 Pay Per Click : sponsored listing presence
 Local Listing: Are listings claimed and optimized?
 Search Engine Optimization : owning your real estate
 Content sites: YouTube, Flickr
 Social sites: Twitter, Facebook, blogs, Cast Page

6. How can you proactively improve your
online reputation
…………………………………………………………………………………………………………………………..
Dominate Search Results
 Owning the real estate Official
Site on a SERP page
 Control content Company Site
 When owning your brand and
controlling SERP results

7. Where To Focus Our Efforts
…………………………………………………………………………………………………………………………..
Google Place Page
Claim and optimize Place Page
Build positive reviews to display
Respond to reviews
Reviews influence local search
rankings
Reviews- Place Page Customers can
place reviews directly on your
place page

8. Key Take A Ways
…………………………………………………………………………………………………………………………..
ORM
 key component of a robust, holistic web
presence
 Its program are multi-fold:
 It has More credibility
 It has More engagement with community
 Dominate the SERP real estate& control
brand
 Focus efforts on:
PPC
Place pages
Content marketing & social media

9. CONNECT
WITH US
Pinterest
Facebook
Twitter
LinkedIn
Navi Mumbai
Gangasagar, Plot no.E-47,
Near MSEB, Sector-12,
Kharghar,
Navi Mumbai-410210
……………………………..
Bangalore office
#576, 30th Main Road,
Banashankari 3rd Stage,
Bangalore-560070
YouTube……………………………………