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Out of town
 shopping
  centres
Merry Hill, Brierley Hill
             •Built between 1984-1989
•Continuously redeveloping to keep up with town-
                 centre developments
  •Two levels of mall shops, 185 shops 100,000m2
 •Shops - department store, large variety stores, 2
        supermarkets and 24 catering outlets
              •A retail warehouse park
            •10-screen multiplex cinema
                •10,000 parking spaces
  •Probably 3rd largest facility of its type in the UK
•Also provides - banks and building societies, post
office, tourist info centre, community facilities e.g.
  Citizens Advice Bureau and senior citizens’ clubs
     •The Waterfront is next to Merry Hill which
    provides offices for companies such as Virgin
Media, and has a marina with bars and restaurants
Connections

          • Bus station since 1986 – direct
         connections to towns e.g. Dudley,
        Stourbridge and West Bromwich as
           well as cities Birmingham and
                  Wolverhampton
       • Service also connects to the railway
                        station
      • Was an elevated monorail from 1991
       at Merry Hill but was closed in 1996
        from a result of technical problems
                and safety concerns
Construction
•   In 1980s Enterprise Zones were government created and incentives were given for firms
    that wanted to set up in areas which had been affected by the downturn in
    manufacturing.
•   Incentives included relaxed planning rules and a 10 year period exempt from business
    rates.
•   Brierley Hill lost the Round Oak Steelworks
•   Developers took advantage and made a shopping centre rather than industrial units.
•   Used former steelworks site and large green space – Merry Hill Farm
•   Merry Hill Farm was formerly well used by local people for recreation and was a haven
    for wildlife
•   There was resentment when the first phase of building began on the green space,
    including protests from local citizens.
•   Planning consent was granted even before the closure of Round Oak Steelworks in 1982
    – the land of the farm was to be used for the tipping of steelworks waste.
•   The perimeter was landscaped with embankments and tree planting to mask the
    tipping from nearby houses.
•   The development not only destroyed the farm but also removed the new landscaping
    and threatened the stability of the canal embankment on the hillside.
•   This resulted in the closure of the Dudley Canal to traffic for a number of years.
Effect on surrounding town
•   The movement of large retail chains into Merry Hill
       centre left a number of large empty premises
     behind which meant shoppers abandoned town
                           centres.
• This led to a large downturn in trade for remaining
               shops, affecting their liability.
   • Dudley was most affected – Halesowen and
                 Stourbridge were also hit.
  • Furthermore Dudley Council announced it was
      bringing in parking charges which turned more
       shoppers away from local towns and towards
              Merry Hill where parking is free.           •1 in 3 shops in Dudley are either vacant
• Parking charges were supposed to be introduced in           or lower grade than it was before.
      2008, in response to local council requirements     •Non-food market in Dudley High Street
   that a shopping centre of its size should implement                    fell by 70%
          charges similar to those in town centres.       •Town centre rents fell by 24% as names
                                                          such as M&S, BHS and Boots evacuated
 • Other nearby towns have responded to Merry Hill
                                                                       the town centre.
        by redeveloping their own town centres e.g.
                                                          •In their place came discount stores and
                        Touchwood.
                                                                        charity shops.
Planned developments
•   Had to respond from complaints of out of
    town retailers and to the competition from
    town centre redevelopments such as
    Birmingham.
•   Stated that their aim is to connect and
    integrate Merry Hill with the traditional town-
    centre of Brierley Hill.
•   Dudley Canal has been rerouted and new flats
    and houses have been built around the site
    with more expected.
•   New Midland Metro tram system will open in
    2011 – terminates a short distance south of
    the centre in Brierley Hill and gives direct rail
    links to Dudley, Tipton and Wednesbury.
•   Replacement cinema (16-20 screens) will be
    built on vacant land behind current cinemas in
    2010. Also other leisure facilities such as a
    bowling alley, comedy club, outdoor performing
    area, restaurants, bars and a casino are
    planned.
•   This ‘leisure plateau’ will begin the integration
    with Brierley Hill with a direct walkway between
    the two.
•   Entertainment area will be a newly created
    public square.
•   Expansion along the canal is expected to turn it
    into an entertainment district that could rival
    city locations.
•   The redevelopment of the centre is intended to
    achieve high levels of ‘green’ efficiency with
    Merry Hill to be the first retail development in
    the country to be awarded BREEAM (Building
    Research Establishment Environmental
    Assessment Method).
•   Many local factories and establishments are
    planning on closing down or relocating to make
    way for more modern apartments, multi-storey
    car parks and businesses.

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Out of Town Shopping Centres

  • 1. Out of town shopping centres
  • 2. Merry Hill, Brierley Hill •Built between 1984-1989 •Continuously redeveloping to keep up with town- centre developments •Two levels of mall shops, 185 shops 100,000m2 •Shops - department store, large variety stores, 2 supermarkets and 24 catering outlets •A retail warehouse park •10-screen multiplex cinema •10,000 parking spaces •Probably 3rd largest facility of its type in the UK •Also provides - banks and building societies, post office, tourist info centre, community facilities e.g. Citizens Advice Bureau and senior citizens’ clubs •The Waterfront is next to Merry Hill which provides offices for companies such as Virgin Media, and has a marina with bars and restaurants
  • 3. Connections • Bus station since 1986 – direct connections to towns e.g. Dudley, Stourbridge and West Bromwich as well as cities Birmingham and Wolverhampton • Service also connects to the railway station • Was an elevated monorail from 1991 at Merry Hill but was closed in 1996 from a result of technical problems and safety concerns
  • 4. Construction • In 1980s Enterprise Zones were government created and incentives were given for firms that wanted to set up in areas which had been affected by the downturn in manufacturing. • Incentives included relaxed planning rules and a 10 year period exempt from business rates. • Brierley Hill lost the Round Oak Steelworks • Developers took advantage and made a shopping centre rather than industrial units. • Used former steelworks site and large green space – Merry Hill Farm • Merry Hill Farm was formerly well used by local people for recreation and was a haven for wildlife • There was resentment when the first phase of building began on the green space, including protests from local citizens. • Planning consent was granted even before the closure of Round Oak Steelworks in 1982 – the land of the farm was to be used for the tipping of steelworks waste. • The perimeter was landscaped with embankments and tree planting to mask the tipping from nearby houses. • The development not only destroyed the farm but also removed the new landscaping and threatened the stability of the canal embankment on the hillside. • This resulted in the closure of the Dudley Canal to traffic for a number of years.
  • 5. Effect on surrounding town • The movement of large retail chains into Merry Hill centre left a number of large empty premises behind which meant shoppers abandoned town centres. • This led to a large downturn in trade for remaining shops, affecting their liability. • Dudley was most affected – Halesowen and Stourbridge were also hit. • Furthermore Dudley Council announced it was bringing in parking charges which turned more shoppers away from local towns and towards Merry Hill where parking is free. •1 in 3 shops in Dudley are either vacant • Parking charges were supposed to be introduced in or lower grade than it was before. 2008, in response to local council requirements •Non-food market in Dudley High Street that a shopping centre of its size should implement fell by 70% charges similar to those in town centres. •Town centre rents fell by 24% as names such as M&S, BHS and Boots evacuated • Other nearby towns have responded to Merry Hill the town centre. by redeveloping their own town centres e.g. •In their place came discount stores and Touchwood. charity shops.
  • 6. Planned developments • Had to respond from complaints of out of town retailers and to the competition from town centre redevelopments such as Birmingham. • Stated that their aim is to connect and integrate Merry Hill with the traditional town- centre of Brierley Hill. • Dudley Canal has been rerouted and new flats and houses have been built around the site with more expected. • New Midland Metro tram system will open in 2011 – terminates a short distance south of the centre in Brierley Hill and gives direct rail links to Dudley, Tipton and Wednesbury.
  • 7. Replacement cinema (16-20 screens) will be built on vacant land behind current cinemas in 2010. Also other leisure facilities such as a bowling alley, comedy club, outdoor performing area, restaurants, bars and a casino are planned. • This ‘leisure plateau’ will begin the integration with Brierley Hill with a direct walkway between the two. • Entertainment area will be a newly created public square. • Expansion along the canal is expected to turn it into an entertainment district that could rival city locations. • The redevelopment of the centre is intended to achieve high levels of ‘green’ efficiency with Merry Hill to be the first retail development in the country to be awarded BREEAM (Building Research Establishment Environmental Assessment Method). • Many local factories and establishments are planning on closing down or relocating to make way for more modern apartments, multi-storey car parks and businesses.