1. Teach your site Spanish in 3 months and
get global users from "blue ocean"
markets
Ariel Hochstadt
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2. Content
1. Why should I bravely go where no one
has gone before?
2. How do I prioritize markets and
evaluate competition
3. What is the best way to do keywords
research in a language I don’t speak
4. How do I get traffic from countries I
didn’t know exist, without getting a
single link from local sites?
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3. US is less than 20% of internet users, and its’ share is shrinking
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4. Enjoy the life of a global player, no more fluctuations in holidays
Region % of revenues 2011 % of revenues 2012
North America and Oceania 35% 25%
Latin America 7% 15%
ASIA 5% 15%
Europe 13% 25%
Middle East and Africa 45% (Israel mainly) 20%
Zionist users
(well… they click
on ads - > increase
Israel tax
revenues) Iran Syria Lebanon
* Last month
1,971 users 5,594 users 11,712 users
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5. Global Market Finder + Common sense = Prioritization
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6. My gold list for online languages prioritization
Latin Languages Comments
German
French
Portuguese Non Latin Comments
Italian Hebrew Did I say Zionism?
Users search in Japanese CPM rocks
Netherlands
English as well Arabic Lack of quality sites
On the rise, not a Korean 2nd only to JP
Turkish
lot of content
Vietnamese
Polish
Greek
Any Nordics
Thai
Just because my
Romania parents are from Taiwanese
there… Bulgarian
Indonesian Exploding user base Lithuanian
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7. Keywords research in a language you don’t speak
Option A: Translate from English, using human translators, and most chances you’ll get
it right.
Grammar: Make Sense
* Despite the above examples, human translation/localization is normally the only
option for large texts. But for critical titles and texts, I would integrate the following
options…
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8. Keywords research in a language you don’t speak
Option B: Translate with human/robot, but check with keywords tool and search page
Program
Option C: Validate with google images
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9. How do I get traffic from countries far far a way
example.com/es es.example.com example.es
Easy, with more than 10 languages, If you have only 1-3 more sites and
Setup easiest make sure to have “copy from you are able to dedicate resources to
English if left empty” as default
Tailored to one location. Can become
Fine, with some help
disadvantage with Spanish/French
from We’ Tools. Better for Webmaster tools
Location that have many locations (.ar .pe)
More flexible with
Less folders on the way to final
URL beginning of URL Less folders on the way to final article
article
structure
Does not flow. Need links to every
Link juice Flows Flows OK
domain separately
Bottom line: I go for subdomains because of the UI. In extreme cases I go with local
domains. I make sure I have quality content, and the initial links from English
subdomain + internal links in site, are enough for ranking well to get organic links right
a way
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10. Thanks
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