1. Editorial Calendars
Plan your work; work your plan
By Angie Pedersen, KCGeeks.com
@angiepedersen/@kcgeeks

2. Agenda
○ Editorial calendars 101: What and Why
○ Creating an editorial calendar
○ Editorial calendar forms/formats
○ WordPress plugins
○ Incorporating an editorial calendar in your content marketing plan
@angiepedersen/@kcgeeks

3. Editorial calendars 101: What?
○ Tool used by bloggers, publishers, businesses, and groups to manage content
publication across different distribution channels, including:
○ Blog(s)
○ Email newsletters
○ Social media
○ Paid media campaigns
@angiepedersen/@kcgeeks

4. Editorial calendars 101: Why?
○ Define the process and execution of creating content, such as:
○ Brainstorm content ideas
○ Research and writing
○ Editing
○ Publishing per calendar schedule
○ Promoting
○ Help ensure content is being published and promoted consistently
@angiepedersen/@kcgeeks

5. Plan the work:
Creating an editorial calendar
Consider:
○ Monthly/weekly themes
○ Holidays (e.g. gift guides/recommendations, build awareness, offer resources, etc.)
○ Campaigns (e.g. conventions, ads, book/product/service launch, contests, etc.)
○ Frequency of posts
○ Vacation/scheduling posts
@angiepedersen/@kcgeeks

6. Editorial Calendar formats
○ Paper calendar printouts
○ Spreadsheets (e.g. Excel or Google Sheets)
○ Google calendar
○ WordPress plugin
○ 3rd
party platform (e.g. Spreadfast, DivvyHQ, etc.)
@angiepedersen/@kcgeeks

7. Spreadsheet
@angiepedersen/@kcgeeks
○ Create separate tabs for each channel/property
○ blog
○ social
○ newsletter
○ ebooks/case studies/etc.
○ Track various data - deadlines/status/etc.
○ Post date
○ Author
○ Tentative title
○ Keywords
○ Categories
○ Call to action
○ Status

8. Spreadsheet
@angiepedersen/@kcgeeks

9. Google Calendar
@angiepedersen/@kcgeeks
○ associated with a
Google account
○ may want to set
up a unique
account

10. WordPress calendar plugins
@angiepedersen/@kcgeeks

11. Editorial Calendar plugin
@angiepedersen/@kcgeeks

12. Editorial Calendar plugin
@angiepedersen/@kcgeeks
○ Calendar item automatically
creates new post
○ (even unscheduled/
“parked” posts)

13. Co-schedule:
Plugin + Platform
○ Starts at $30/month, after
14-day free trial
○ WP plugin available
○ Also syncs with Google
Docs, Google Analytics, &
Evernote
@angiepedersen/@kcgeeks

14. CoScheduleCalendar
@angiepedersen/@kcgeeks

15. Third-party Platform: DivvyHQ
○ Starts at $30/user/month,
after 14-day free trial
○ No WP plugin
@angiepedersen/@kcgeeks

16. Work the Plan
○ Incorporate an editorial calendar into your content marketing plan
○ Blogs
○ Social posts
○ Email marketing
○ Campaigns
@angiepedersen/@kcgeeks

17. Links
○ Hubspot: Free Google calendar & Excel calendar templates
○ Includes how to set up Google Calendar
○ Content Marketing Institute: Editorial Calendar tips & templates
○ 15 Life Changing Editorial Tools
○ TimeandDate.com Fun Holidays
○ Bizarre & Wacky Holidays
@angiepedersen/@kcgeeks

18. Angie Pedersen
@kcgeeks
@angiepedersen
www.kcgeeks.com
angie.pedersen@gmail.com