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Suitmedia: Creative Digital Lab

Suitmedia is digital consulting firm, expert in integrated digital marketing and technology services.

Our services:
• Web design & development: PHP, ASP, Ruby, Python, HTML5, JavaScript
• Mobile application development: iOS, Android, BlackBerry
• Social media marketing, digital influencer activation
• Digital advertising: display, search, social, video, placement

Our clients:
• Airline: Citilink, AirAsia
• Automotive: Toyota, Kawasaki, Audi, Agung Toyota
• Banking: Muamalat, BRI, Mandiri, CIMB Niaga, Citibank
• Commerce: Bukalapak, HijUp, Groupon
• Consumer Goods: Unilever, Procter & Gamble, Coca Cola, Pizza Hut Delivery, Nutricia, Johnson & Johnson
• Conglomerates: Bakrie & Brothers
• Electronics: BlackBerry, Lenovo, HP, SNexian, Motorola, Samsung
• Entertainment: Republik Twitter
• Finance: KSEI, KPEI, TA Finance, Trimegah, Recapital, Asuransi Bintang
• Government: UKP-PPP, KKP
• Infrastructure: Nusa Konstruksi Engineering
• International: United Nations, European Union, ASEAN
• Media: Bisnis Indonesia, Business Week, SCTV
• NGO: PKPU
• Oil & Gas: SKK Migas, Pertamina PHE
• Retail: Matahari
• Travel: AirAsiaGo, Expedia, Nebengers
• Telecommunication: Bakrie Telecom

Our products (startups):
• BukaLapak.com : Indonesian largest e-commerce marketplace
• HijUp.com : Indonesian largest moslem fashion e-commerce

http://www.suitmedia.com

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Suitmedia: Creative Digital Lab

  1. 1. SUITMEDIA CREATIVE DIGITAL LAB PT Suitmedia Kreasi Indonesia | +62-21-719-6877 Jl. Pejaten Barat II No. 3A, Jakarta 12510, Indonesia
  2. 2. 2 TOTAL POPULATION 259.1 MILLION URBANISATION: 55% ACTIVE INTERNET USERS 88.1 MILLION PENETRATION: 34% ACTIVE SOCIAL MEDIA USERS 79.0 MILLION PENETRATION: 30% ACTIVE MOBILE SOCIAL USERS 66 MILLION PENETRATION: 25% MOBILE CONNECTIONS 326.3 MILLION VS POPULATION: 126% INTERNET USERS IN INDONESIA Source: UN, US Census Bureau; APJII, Facebook, GSMA Intelligence
  3. 3. 3 USER DEMOGRAPHY INTERNET USERS ARE DOMINATED BY YOUNGER GENERATION 12-34 years old (58.4 %) 9.9 % 11.6 % 10.9 % 9.1 % 14.2 % 11.8 % 10.9 % 10.1 % 6% 3.1 % INDONESIANS SPEND 3+ HOURS/DAY ON INTERNET Source: APJII (Asosiasi Pengguna Jasa Internet Indonesia), 2014
  4. 4. Source: Jakpat, Feb 2016 4 Google+ (20.08%) Path (36.29%) Facebook (87.45%) Twitter (41.31%) Instagram (69.21%) LinkedIn (7.53%) Snapchat (5.79%) •  Facebook is still #1 social media in Indonesia. •  Instagram overtaking Twitter on second place. •  Path and Google+ are racing up. LinkedIn and Snapchat also catching up. SOCIAL MEDIA IN INDONESIA
  5. 5. 5 E-COMMERCE PENETRATION 9.2 11 13 14.6 2014 2015 2016 2017 11% 12% 12.6% 13% digital buyers in Indonesia percentage of Internet user *) in million Source: eMarketer, 2014
  6. 6. where technology and creativity fused into digital chemistry
  7. 7. Journey Creative Digital Lab 2009 2010 2011 2012 2013 2014 2015 Founded by Computer Science ITB alumni, developing web apps Started developing mobile apps for iOS, Android, BlackBerry Spin-offed two e-commerce business units: Bukalapak.com and HijUp.com Started delivering digital campaign and social media marketing services Certified as Google Partner, started delivering online advertising services Moved to new headquarter in Pejaten Barat, Jakarta, grew into 70+ people Represented Indonesia in CeBIT 2015, the largest IT expo in Europe 7
  8. 8. Team CLIENT SERVICE CREATIVE TECHNOLOGY MEDIA Strategy •  Account Executive •  Digital Strategist Supports •  Finance & GA •  Human Capital •  Public Relations Design •  Creative Director •  Art Director •  Web Designer •  Mobile Designer Content •  Copywriter •  SEO/Content Writer Web •  System Analyst •  Frontend Developer •  Backend Developer •  Quality Assurance Mobile •  Mobile Analyst •  iOS Developer •  Android Developer Digital Advertising •  Digital Media Planner •  Performance Marketing Social Media •  Social Media Strategist •  Social Media Officer •  Social Media Analyst Total : 70+ Employees Creative Digital Lab 8
  9. 9. Services STRATEGY CREATIVE DEVELOPMENT SOCIAL MEDIA Digital Consulting •  Digital Business Strategy •  Research & Planning •  Measurement & Analytics Digital Marketing •  Search Engine Marketing •  Social Media Advertising •  Online Media Placement •  Digital PR & Monitoring Web & Mobile Design •  Creative Concept •  IA, UX & UI Design •  Responsive Web Design Content Marketing •  Copywriting •  Content Development •  Video & Multimedia •  Infographics Reporting Web Solutions •  Web Development •  E-Commerce •  Social Media Application Mobile Solutions •  iOS & Android Apps •  Location-based Marketing •  Mobile Web Development Social Media Marketing •  Social Media Campaign •  Content Maintenance •  Influencer Marketing Creative Digital Lab 9
  10. 10. Process Creative Digital Lab Visual Design Programming Content Development Media Placement Digital Activation Quality Control Maintenance Umbrella Message Information Architecture Detailed Concept Project Timeline Channel Phase Objective Target Customer Benchmarking Competitor Review Channel Review Profiling Project Brief Brand Knowledge Existing Assets 10
  11. 11. Clients Creative Digital Lab ? you 11
  12. 12. SELECTED WORKS Web Solutions, Mobile Solutions, Social Media, Digital Marketing
  13. 13. Startup Project PT Bukalapak.com (spin-off since 2011) 2009 - 2012 Objective To be a leading safe and comfortable e- commerce platform for Indonesian SMEs Technology Ruby on Rails, MongoDB + 1.1 million daily visitors (March 2016) BUKALAPAK.com Web Development for the Largest C2C Marketplace E-Commerce Creative Digital Lab 13
  14. 14. Startup Project PT Bukalapak.com (spin-off since 2011) 2013 - 2014 Objective To provide a fully-rethought app for experiencing Bukalapak on mobile device Technology Android (native) BUKALAPAK.com Android Development for the Largest C2C Marketplace E-Commerce Creative Digital Lab 14
  15. 15. Startup Project PT Bukalapak.com (spin-off since 2011) 2014 - present Objective To increase Bukalapak brand awareness in online media Platform Google Search, GDN, Gmail, YouTube Masthead, YouTube In-Stream, Microsite BUKALAPAK.com Digital Marketing Campaign for the Largest C2C Marketplace E-Commerce Creative Digital Lab 15
  16. 16. TOYOTA Social Media Campaign & Content Development Creative Digital Lab Client PT Toyota Astra Motor 2011 – Present Objective To increase brand awareness and customer engagement through social media Results Facebook : +1.3 million fans Twitter : +20K followers Instagram : +36K followers YouTube : +3K subscribers 16
  17. 17. TOYOTA Mobile Web-based Game for “New Rush Challenge” Campaign Creative Digital Lab Client PT Toyota Astra Motor 2012 - 2013 Objective To drive customer engagement on social media through mobile web-based game Results 4,605 Participants 3,162,956 Plays 17
  18. 18. TOYOTA Online Media Monitoring & Reporting Creative Digital Lab Client PT Toyota Astra Motor 2012 – Present Objective To monitor and analyze brand voices and its competitors in social media and online forum Results The brand is able create a hype, counter negative comments on forum & social media 18
  19. 19. Startup Project PT Hijup.com (spin-off since 2011) 2011 - 2012 Objective To be the world’s largest Muslim fashion e- commerce site Technology Ruby on Rails, MySQL + 50k daily visitors (March 2016) HIJUP.com Web Development for The Largest Muslim Fashion E-Commerce Creative Digital Lab 19
  20. 20. Startup Project PT Hijup.com (spin-off since 2011) 2015 - Present Objective To bring the modern mobile experience to the largest Muslim fashion e-commerce Technology iOS (Native, Objective-C) HIJUP.com iOS Development for The Largest Muslim Fashion E-Commerce Creative Digital Lab 20
  21. 21. Startup Project PT Hijup.com (spin-off since 2011) 2014 - Present Objective To acquire new customers and increase sales with optimum budget (ROI-oriented) Platforms Google (Search, Display), Facebook Ads, Instagram Ads, YouTube Ads, Twitter Ads HIJUP.com Performance Marketing for The Largest Muslim Fashion E-Commerce Creative Digital Lab 21
  22. 22. Client PT Starting5 Sports Entertainment 2015 – Present Objective To rebuild and increase basketball fans engagement in Indonesia with live streaming, detailed statistics, etc. Technology PHP, Laravel, MySQL Indonesian Basketball League (IBL) Responsive Web Development for Nationwide Basketball League Creative Digital Lab 22
  23. 23. Client PT Starting5 Sports Entertainment 2015 – Present Objective To rebuild and increase basketball fans engagement in Indonesia with live streaming, club & player notification subscription, etc. Technology Android & iOS (native) Indonesian Basketball League (IBL) Mobile Application Development for Nationwide Basketball League Creative Digital Lab 23
  24. 24. Client PT Starting5 Sports Entertainment 2015 – Present Objective To rebuild and increase basketball fans engagement in Indonesia Results Facebook : +10K fans Twitter : +11K followers Instagram : +57K followers *organic in first 6 months and still growing... Indonesian Basketball League (IBL) Social Media Campaign & Content Development Creative Digital Lab 24
  25. 25. Client PT Bursa Efek Indonesia 2015 – Present Objective To refresh look & feel; and to promote IDX activities through digital media advertising Technology ASP.NET, Oracle 10g Platforms Google Search Ads, Facebook Ads, Instagram Ads, Twitter Ads Indonesia Stock Exchange (IDX) Corporate Web Redesign, Digital Advertising, Event Microsite Creative Digital Lab 25
  26. 26. Client PT Kustodian Sentral Efek Indonesia 2012 – Present Objective Re-design web: professional, interactive, more functionalities Technology ASP.NET, PHP, Oracle 10g Central Securities Depository (KSEI) Corporate Web Redesign & Intranet App Development Creative Digital Lab 26
  27. 27. Client PT Kliring Penjaminan Efek Indonesia 2015 – Present Objective Re-design web: professional, dynamic, more functionalities Technology ASP.NET, Oracle 10g Clearing & Guarantee Corporation (KPEI) Corporate Web Redesign Creative Digital Lab 27
  28. 28. Client PT Pertamina Hulu Energi (PHE) ONJW Ltd. 2015 - Present Objective To improve business performance in monitoring, tracking, and administering Fabrication Maintenance (TFM) activities Technology ASP .NET, Oracle 10g Pertamina Hulu Energi (PHE) Web-based Application Development Creative Digital Lab 28
  29. 29. Client PT Surya Cipta Media Tbk 2015 – Present Objective Digital rebranding of SCTV as a leading modern Indonesian television station Technology PHP, Laravel, MySQL, Amazon Web Services SCTV Responsive Website Redesign for Leading TV Station Creative Digital Lab 29
  30. 30. Client PT Indosiar Visual Mandiri 2015 – Present Objective Digital rebranding of Indosiar as a leading modern Indonesian television station Technology PHP, Laravel, MySQL, Amazon Web Services INDOSIAR Responsive Website Redesign for Leading TV Station Creative Digital Lab 30
  31. 31. Client PT Erha Clinic Indonesia 2015 – Present Objective To improve company branding through modern website with great look and feel Technology PHP, MySQL ERHA DERMATOLOGY Responsive Website Redesign for Indonesian Leading Beauty Clinic Creative Digital Lab 31
  32. 32. Client PT Nusa Konstruksi Enjiniring Tbk. 2013 – 2015 Objective To refresh NKE digital assets as part of company rebranding from Duta Graha Indah (DGIK) to NKE Technology PHP, Laravel, MySQL NUSA KONSTRUKSI Website Development for Indonesia’s Largest Construction Company Creative Digital Lab 32
  33. 33. Client PT Matahari Department Store Tbk. 2012 – 2015 Objective To refresh digital assets of Matahari to engage more young customers online Technology HTML5, PHP, CodeIgniter, MySQL MATAHARI Website Development for Indonesia’s Largest Department Store Creative Digital Lab 33
  34. 34. Client PT Toyota Astra Financial Services 2012 – Present Objective To refresh digital assets of TA Finance by providing interactive web design Technology HTML5, PHP, CodeIgniter, MySQL TOYOTA ASTRA FINANCE Adaptive Web Development for One of Indonesia’s Largest Vehicle Financing Services Creative Digital Lab 34
  35. 35. Client BlackBerry Asia-Pacific, Edelman Asia-Pacific 2012 – 2013 Objective To associate BlackBerry brand with the achievement of dreams and social causes. Technology HTML5, PHP, JavaScript, Facebook API Deployed with several local languages BLACKBERRY Facebook Application for “Action Challenge” Campaign, Running in 9 Countries Creative Digital Lab 35
  36. 36. Client Lenovo South East Asia 2013 Objective To increase Lenovo brand awareness to Asian netizen through video contest Technology HTML5, PHP, JavaScript, Facebook API LENOVO Facebook Application for “The Everyday Kobe Challenge” Campaign, Running in 4 Countries Creative Digital Lab 36
  37. 37. Client Audi Singapore 2013 Objective To enhance driving experience and provide rewards for Audi customers or potential customers Technology HTML5, PHP, Facebook API AUDI Facebook Application for “Quatro Challenge” Campaign in Singapore Creative Digital Lab 37
  38. 38. Client PT Citilink Indonesia & Fortune PR 2011 - 2012 Objective To refresh digital assets as part of company rebranding (spin-off from Garuda Indonesia) Technology Nginx, Apache, PHP, CodeIgniter, MySQL Robust up to 500 concurrent users / second CITILINK Website Development for Indonesia’s Leading Low-Cost Airline Creative Digital Lab 38
  39. 39. Client Business Indonesia Group 2010 - 2012 Objective To provide online version of the largest business newspaper, designed for scalability Technology Nginx, Ruby on Rails, MongoDB. + 1 million monthly visitors (Dec 2012) BISNIS INDONESIA Website Development for Indonesia’s Leading Business Newspaper Creative Digital Lab 39
  40. 40. Client Business Indonesia Group 2010 - 2013 Objective To provide mobile app version of the largest business newspaper, designed for scalability Technology BlackBerry 7, Android, iOS, BlackBerry 10 BISNIS INDONESIA Website Development for Indonesia’s Leading Business Newspaper Creative Digital Lab 40
  41. 41. Startup Project Nebengers Indonesia 2013 - Present Objective To provide safer, organized, and fun way of sharing and finding a ride Technology iOS & Android NEBENGERS Mobile Application Development for Ride-Sharing Platform Creative Digital Lab 41
  42. 42. Client PT Nutricia Indonesia Sejahtera 2015 - Present Objective To improve business performance in medical and sales department, while optimizing internal corporate communication Technology iOS & Android NUTRICIA Mobile Application Development for Corporate Communication, Medical & Sales Department Creative Digital Lab 42
  43. 43. Client SKK Migas 2015 Objective To improve the internal work assignment system (e-PAU) through push notifications system in mobile apps Technology iOS & Android SKK MIGAS Mobile Application Development for Internal Work Assignment Creative Digital Lab 43
  44. 44. Client PT Chip Sakti Seluler 2014 - 2015 Objective To provide a mobile (native) version of Chipsakti online payment Technology Android CHIPSAKTI Mobile Application Development for Online Payment System Creative Digital Lab 44
  45. 45. Client PT Groupon Indonesia 2014 Objective To provide more easy access for Groupon Indonesia customers into finger tips. Technology iOS & Android GROUPON Mobiile Application Development for Group Buying E-Commerce Creative Digital Lab 45
  46. 46. Client Unilever & McCann Worldgroup 2012 - 2014 Objective To raise traditional Indonesian culinary culture through Warisan Kuliner (Bango.co.id) campaign Technology Android, iOS, BlackBerry, PHP UNILEVER: KECAP BANGO Mobile Application Development for restaurant and recipe finder Creative Digital Lab 46
  47. 47. Client PT Bank Rakyat Indonesia Tbk 2011 - 2013 Objective To provide an alternative way for BRI Credit Card owners to be updated on promotions Technology BlackBerry OS, Ruby on Rails Bank Rakyat Indonesia (BRI) Mobile Application Development for Credit Card Promotions Creative Digital Lab 47
  48. 48. Client PT Procter & Gamble Indonesia Tbk 2011 Objective To promote products in more interactive way, utilized by sales promotion girls Technology iOS (iPad only) P&G: PANTENE, H&S iPad Application Development for Sales Promotion People Creative Digital Lab 48
  49. 49. Client Lexus Indonesia 2015 - Present Objective To increase brand awareness and sales of Lexus cars in Indonesia Result +58K Likes on Facebook +4.5K Followers on Twitter 766 Followers on Instagram LEXUS Social Media Campaign & Content Development Creative Digital Lab 49
  50. 50. Client Triumph Motorcycles Indonesia 2015 - Present Objective To increase brand awareness and sales of Triumph motorcycles in Indonesia Result +8.2K Likes on Facebook +1.2K Followers on Twitter 638 Followers on Instagram TRIUMPH Social Media Campaign & Content Development Creative Digital Lab 50
  51. 51. Client Kawasaki Motor Indonesia 2014 - 2015 Objective To increase brand awareness and sales of Kawasaki motorcycles in Indonesia Results +50K Likes on Facebook +6K Followers on Twitter #LiburanKawasaki Photo Contest 44 Participants 230 Photos Submitted in 2 weeks KAWASAKI Social Media Campaign & Content Development Creative Digital Lab 51
  52. 52. Client AirAsiaGo Indonesia 2011 - Present Objective To increase brand awareness and to build image of trustworthy and helpful brand. Results Facebook : +171K fans Twitter : +12K followers Instagram : +3K followers AIR ASIA GO Social Media Campaign & Content Development Creative Digital Lab 52
  53. 53. Client AirAsiaGo Indonesia 2012 - 2013 Objective To create a positive buzz in social media and to promote exotic destination in Indonesia. Results Period August 4-7, 2012 6.4k Visitors 75% Retweeted 6.1k Unique Visits 13% Mentioned 7.7k Page Views 12% Other about #TelusurNusantara AIR ASIA GO Digital Campaign : Telusur Nusantara Creative Digital Lab 53
  54. 54. Client AirAsiaGo Indonesia 2012 - 2013 Objective To increase brand awareness and to create a new market for brand Results 105k Fans Reach 1905 New Likes 10k Page Viewed 105 Contestants 218 Photos Uploaded AIR ASIA GO Digital Campaign : Photo Competition Creative Digital Lab 54
  55. 55. Client Expedia Indonesia 2012 - 2015 Objective To increase brand awareness and to increase Expedia mobile app number of users Results 60k Likes on Facebook 50k Fans Reach 1.8k User engagement every week EXPEDIA Social Media Campaign & Content Development Creative Digital Lab 55
  56. 56. Client PT Bank Muamalat Indonesia, Tbk 2014 - 2015 Objective To increase brand awareness of all products of Bank Muamalat in digital media Technology 8K Likes on Facebook 14.8K Followers on Twitter BANK MUAMALAT Social Media Campaign & Content Development Creative Digital Lab 56
  57. 57. Client PT URC Indonesia 2015 - 2016 Objective To increase brand awareness of Piattos in social media Results +100K Likes on Facebook +15 Followers on Twitter PIATTOS Social Media Campaign & Content Development Creative Digital Lab 57
  58. 58. We Help You Grow Creative Digital Lab Need Recognition Information Search Evaluation of Alternatives Purchase Post-Purchase Evaluation Consumer Decision Process Traditional Media ( TV, Radio, Print ) Physical Stores ( In-store Promotion ) Traditional Marketing Search Engine SEM & SEO Digital Advertising Display & Social Ads Online PR Digital Media & Influencer E-Commerce Web Mobile Word Of Mouth Content & Engagement Monitoring & Analytics Offline-Online Coordination Digital Assets Responsive Web Design Blog Copywriting Brand Mobile Apps Social Media Strategy Our Core : Strategy + Technology + Design 58
  59. 59. for further information, contact us ANGGRIAWAN SUGIANTO CTO, Business Director anggriawan@suitmedia.com let’s discuss

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  • ikeyz

    Aug. 25, 2015
  • DantoDewanto

    Sep. 4, 2017
  • shulhan_fauzi

    Jun. 25, 2018

Suitmedia is digital consulting firm, expert in integrated digital marketing and technology services. Our services: • Web design & development: PHP, ASP, Ruby, Python, HTML5, JavaScript • Mobile application development: iOS, Android, BlackBerry • Social media marketing, digital influencer activation • Digital advertising: display, search, social, video, placement Our clients: • Airline: Citilink, AirAsia • Automotive: Toyota, Kawasaki, Audi, Agung Toyota • Banking: Muamalat, BRI, Mandiri, CIMB Niaga, Citibank • Commerce: Bukalapak, HijUp, Groupon • Consumer Goods: Unilever, Procter & Gamble, Coca Cola, Pizza Hut Delivery, Nutricia, Johnson & Johnson • Conglomerates: Bakrie & Brothers • Electronics: BlackBerry, Lenovo, HP, SNexian, Motorola, Samsung • Entertainment: Republik Twitter • Finance: KSEI, KPEI, TA Finance, Trimegah, Recapital, Asuransi Bintang • Government: UKP-PPP, KKP • Infrastructure: Nusa Konstruksi Engineering • International: United Nations, European Union, ASEAN • Media: Bisnis Indonesia, Business Week, SCTV • NGO: PKPU • Oil & Gas: SKK Migas, Pertamina PHE • Retail: Matahari • Travel: AirAsiaGo, Expedia, Nebengers • Telecommunication: Bakrie Telecom Our products (startups): • BukaLapak.com : Indonesian largest e-commerce marketplace • HijUp.com : Indonesian largest moslem fashion e-commerce http://www.suitmedia.com

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