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Scaling Up Your Startups

GeekCamp.id – 2015.10.24

Scaling Up Your Startups

  1. 1. Scaling Up Your Startups Anggriawan Sugianto Chief Technology & Operations, Suitmedia GeekCamp.id – 24 Oct 2015 @anggriawan in/anggriawan
  2. 2. Where are the customers? Product Development 2 Product Concept Product Development Alpha/Beta Test Product Launch
  3. 3. Customer Development 3 Customer Discovery Customer Validation Customer Creation Company Building Get outside the building!
  4. 4. Customer Discovery Customer Discovery 4 Verify or Pivot Test the Solution Test the Problem State the Hypothesis Customer Validation
  5. 5. Customer Discovery Customer Validation 5 Verify or Pivot Develop Positioning Sell to Visionary Customers Get Ready to Sell Customer Validation
  6. 6. Customer Creation Customer Creation 6 Create Demand Launch the Product Position Company & Product Get Ready to Launch Company Building
  7. 7. Company Building 7 Fast-Response Departments Entrepreneurial à Mission à Process Review Management Sell to Mainstream Customers Customer Creation Company Building
  8. 8. Scale Up? Key Partners Key Activities Value Propositions Customer Relationships Customer Segments Key Resources Channels Cost Structures Revenue Streams 8 CUSTOMER INFRA STRUCTURE FINANCE USP
  9. 9. 4P for Scale Up •  Build a good place to work •  Train your employees PEOPLE •  Develop SOP •  Improve business process mgt. PROCESS •  Technical Scalability •  Quality management PRODUCT PROFIT 9
  10. 10. #1 People Attraction Recruitment Onboarding Development Retention Separation 10 “Taking care of the people means that your company is a good place to work. Most workplaces are far from good. As organizations grow large, important work can go unnoticed, the hardest workers can get passed over by the best politicians, and bureaucratic processes can choke out the creativity and remove all the joy.” – Ben Horowitz Employee Lifecycle
  11. 11. #1 People 11
  12. 12. #2 Process 12 Design Modeling ExecutionMonitoring Optimization Business Process Management (BPM) Lifecycle Customer Relationship Model
  13. 13. #3 Product 13 “It's not a skill you learn in school or pick up from a magazine article on a plane flight home. No, building scalable systems is a body of knowledge slowly built up over time from hard won experience and many failed battles.” - HighScalability.com
  14. 14. SEARCH EXECUTION Start Up vs. Scale Up Customer Discovery Customer Validation Customer Creation Company Building 14
  15. 15. 4P for Scale Up •  Build a good place to work •  Train your employees PEOPLE •  Develop SOP •  Improve business process mgt. PROCESS •  Technical Scalability •  Quality management PRODUCT PROFIT 15 Take care of your people, process, product, profit... in that order.
  16. 16. Anggriawan Sugianto anggriawan@suitmedia.com @anggriawan in/anggriawan let’s discuss

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GeekCamp.id – 2015.10.24

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