Booster Pro the Free Fundraising Engine

1. The Free Fundraising Engine
Boosting revenue for nonprofit organizations
Angelo Falcone CEO
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2. The Problem
Charities of all types are going after our wallets
• The economy has shrunk
• Traditional donation requests less effective
• Volunteer organizations don’t have
• Time
• Expertise, or
• Tools
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3. Comprehensive integrated Platform
Leveraging Social Networks of Members
Manage Clubs Shop Online
Communicate Business Promo
Manage Donors Online Recognition
Track your Progress Fundraising Apps
Manage Events
Auction Mgmt
Register
Sell Tickets Contests
Snack Stand
Build Sites Games
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4. Online Store
Thousands of Items
…….
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5. Company Status
Launching v. 1.0
Pipeline filling with over 70 organizations to date
Implementing new organizations weekly
Pre-revenue
Team of 15
• Design, coding, bus dev., customer support, sales, etc.
Customer support infrastructure & team in place
Store - 150 vendors & growing (2,000+ products)
V. 2.0 Design Complete
Signed first channel partner – Bright Ventures
• Works with over 40 charities
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6. Key to our Success
- the People
Angelo Falcone, CEO
Partner Riordan & McKinzie - 25 yrs exp emerging growth companies
Startups: Fasturn (product lifecycle mgmt), Maricultura (aquiculture)
Nonprofit experience - over 15 years
Jim Babcock, COO
15 years Andersen Consulting, PWC, Oracle Corp., Scient
Startups: Fasturn, Miadora, 1-800-Medicine, US Healthmark
Krissy King, Creative Director + team of 3
President, Striking Idea Inc. - 15 years experience
Former Sr. Creative Director Kintera / Blackbaud
Gary Carr, CTO + team of 7
President, Carr Systems - 20 years experience
Former VP Kintera / Blackbaud
Former Regional Director for the United Way
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7. US Market 1,880,000 Nonprofits
Revenue Potential for Booster Pro is $18B
• Over 1 million charitable organizations
• Over 700,000 booster clubs*
• Over 100,000 PTAs
• Market Challenge – Speed
* Initial Target Market
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8. Competition
Full Suite Free Generates
comprehensive no set up cost
Revenue
Booster Pro ✓ ✓ ✓
Blackbaud
Salesforce
Others
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9. Financial Projections
Projected Revenue Revenue Sources
Year 2013 2014 2015 2016
Organizations 112 672 1,278 1,815
Gross Rev* 1,396 19,602 68,285 113,348
Net Rev* 251 14,042 58,080 99,352
% of Gross Rev 18.7% 71.6% 85% 87.6%
* In thousands
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10. Investment Opportunity & Use of Funds
Current Raise….……. $ 500,000
Valuation…..…….…... $3,000,000
Investment to Date….. $ 450,000
Use of Funds
 Sales
- Service Pipeline
- Grow Sales Team
 Infrastructure Scaling
- Team building
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11. Recap
• Market is large: $18B
• The market recognizes the need
• Solution has been well received
• The team has domain & startup experience
• Lean operating strategy minimizes cash requirement
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12. Thank You
d
What do customers say about Booster Pro
Booster Pro knew exactly how to handle the unique needs of the
Boy Scouts. I would not hesitate to recommend Booster Pro to
any non-profit wishing to raise the bar of fundraising.
Bill Guy, Director, LA Council, Boy Scouts of America
In the early testing at Mira Costa the results were extraordinary. We
can’t wait to see how we do once we get everyone on board with the
new system.
Stacia Costa, Mira Costa HS Football Boosters
We love the Booster Pro store. It’s right there on the site and the
wish list feature is great. Booster Pro has all of the features we
were looking for and we love the way Booster Pro worked with
us to develop our fundraising strategy.
Sheri Weitz, VP Hamilton HS Music Boosters 12

13. Supplemental Slides
• Multiple Revenue Sources
• The Booster Pro Process
• Launch Strategy
• ROI Strategy
• How Social Networking Works
• Market and Revenue Charts
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14. Multiple Revenue Sources
- all offerings competitively priced
* Organization bears the cost of credit card processing
** Release 2 additions highlighted in blue 14

15. Optimizing Revenue
When our customers succeed, we succeed
Evaluate Assess
 Goals
 Report  Commitment
 Compare  Current State
 Score  Strengths
 Adjust  Weaknesses
Booster Pro Team
Account Manager  Opportunities
Operations Specialist  Competition
Execute
Fundraising Coach Plan
 Events
 Tools
 Activities
 Timing
 Fundraising
 Resources
 Costs
 Communication
 Management
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16. Launch Strategy
Direct sale to Volunteer Boosters & PTAs, not schools
• Many referrals from friends and online store vendors
• Athletic Directors are hub - great referral sources
• Sales cycle – 30 - 60 days
• Hamilton HS (LAUSD) 15 days
• Bosco Tech (LA Catholic) 22 days
• El Segundo HS (ESUSD) 36 days
Organizing bodies and trade groups
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17. ROI Strategy
Likely Acquirers
Private equity – subscription business
Typical industry multiples 45x earnings
Blackbaud purchased Convio in 2012
• 50x $5.5mm earnings, total price $275mm
• Blackbaud trades at 205x earnings 17

18. Financial Projections
Revenue
Sources
School Adoption
Year 2013 2014 2015 2016
Organizations 112 672 1,278 1,815
Rev/user $0.20 $1.73 $2.60 $2.71
Entire network is motivated buyers
Network
Motivated 120
30,000,000 Income*
Users*
100
25,000,000
Expenditures
20,000,000 80 Net Income
Friends
15,000,000 Relatives 60
Families
10,000,000 Students 40
5,000,000
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0
2013 2014 2015 2016 0
2013 2014 2015 2016 *In millions
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19. Leveraging Online Offerings
Ways members can help their organization
Parents
1. Make a purchase for 2. Create a wish list
themselves or as a gift Grand
and send a link to
Parents
Friends & Family
Aunts &
Add to Wish List
Uncles
3. Invite friends & Siblings
family to shop in
the store
Friends
Add to Cart Email Invite
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