biipmi (concept guide)
About this Document This is a concept guide designed to illustrate how biipmi aims to inspire people to care about their lifelong employability. About biipmi The 21st century has seen, and is witnessing, further transformations of global economies. The new norm arising from globalisation is that lifelong employment can be relegated to the being of the past. We are now into the phase of lifelong employability through lifelong learning. Individuals will have to learn to continually engage in learning, and document these learning outcomes for branding himself. Employers are looking beyond just resumes to full-proof their recruitment efforts, where more employers are utilising social networking sites to screen potential employees. biipmi bridges the gap between employers’ expectations and employees’ aspirations by focusing on personal professional branding. biipmi offers both online and offline tools as part of the effort to promote professional branding, enhance lifelong employability and increase human capital productivity.
