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How Small Businesses
and Freelancers Can
Leverage Linkedin
Anfernee Chansamooth & Cindy Pham
+
1. 3 Biggest myths about using Linkedin for personal branding
2. 3 Steps to Optimize your Linkedin profile
3. Create a 1-page plan for using Linkedin strategically
What you’ll learn today:
👉 http://foundersconnect.co/podcast 👈
Anf & Cindy:
● 7,000+ Followers on Linkedin
● Worked & travelled for 18
months as digital nomads
● Mission: To awaken the spirit of
entrepreneurship and lifelong
learning opportunities for all
How Small Businesses and Freelancers Can Leverage Linkedin
The Myths
1. Using it like it’s your
CV (resume)
2. Sharing content is
enough
3. The more followers the
better
Optimize Your
Profile
❏ Does the banner grab attention?
❏ Does the headline clearly express
value?
❏ Is your profile summary
customer-centric?
❏ Do you have recent & relevant
recommendations?
❏ Are your top 3 skills that you want to
be known for listed?
❏ Is there a clear call-to-action?
1 page plan
❏ What do you want to be known for in 12 months time?
Primary audience:
❏ Who is your target audience? Be specific.
❏ What primary problem are you solving for them?
❏ What are the top 7-10 challenges or mistakes? (Or
what are the steps required to solve the problem?)
List them out.
❏ What’s the compelling next step?
❏ How many new connections will you make per day/week?
❏ How many sales calls will you book per week/month?
Partners:
❏ Who would be the ideal referral partner(s) for your
business? What’s their job title?
❏ What can you give them for free that will help their
audience? (treasure)
❏ Who do you know already who can connect you with
your target audience?
❏ How many potential partners will you connect with
each day/week?
❏ How many partner calls will you book per week/month?
Follow up/CRM
❏ How will you track follow up and sales activity?
Got a Question?
BONUS GIFT: Free Linkedin Profile Review
(normally $97)
1. Email your linkedin URL to: anf@simplecreativemarketing.com
2. Subject: Tribe Theory Gift

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How Small Businesses and Freelancers Can Leverage Linkedin

  • 1. How Small Businesses and Freelancers Can Leverage Linkedin Anfernee Chansamooth & Cindy Pham +
  • 2. 1. 3 Biggest myths about using Linkedin for personal branding 2. 3 Steps to Optimize your Linkedin profile 3. Create a 1-page plan for using Linkedin strategically What you’ll learn today:
  • 3. 👉 http://foundersconnect.co/podcast 👈 Anf & Cindy: ● 7,000+ Followers on Linkedin ● Worked & travelled for 18 months as digital nomads ● Mission: To awaken the spirit of entrepreneurship and lifelong learning opportunities for all
  • 5. The Myths 1. Using it like it’s your CV (resume) 2. Sharing content is enough 3. The more followers the better
  • 6. Optimize Your Profile ❏ Does the banner grab attention? ❏ Does the headline clearly express value? ❏ Is your profile summary customer-centric? ❏ Do you have recent & relevant recommendations? ❏ Are your top 3 skills that you want to be known for listed? ❏ Is there a clear call-to-action?
  • 7. 1 page plan ❏ What do you want to be known for in 12 months time? Primary audience: ❏ Who is your target audience? Be specific. ❏ What primary problem are you solving for them? ❏ What are the top 7-10 challenges or mistakes? (Or what are the steps required to solve the problem?) List them out. ❏ What’s the compelling next step? ❏ How many new connections will you make per day/week? ❏ How many sales calls will you book per week/month? Partners: ❏ Who would be the ideal referral partner(s) for your business? What’s their job title? ❏ What can you give them for free that will help their audience? (treasure) ❏ Who do you know already who can connect you with your target audience? ❏ How many potential partners will you connect with each day/week? ❏ How many partner calls will you book per week/month? Follow up/CRM ❏ How will you track follow up and sales activity?
  • 9. BONUS GIFT: Free Linkedin Profile Review (normally $97) 1. Email your linkedin URL to: anf@simplecreativemarketing.com 2. Subject: Tribe Theory Gift