The document provides strategies for enhancing creativity in practical media production tasks. It suggests setting limits on small exercises, such as recreating 20 seconds of a music video in a specific genre. Students should be allowed to experiment with equipment to learn from mistakes. Free online plugins can be used to manipulate footage. Students can teach themselves through online tutorials. The goal is to push students out of their comfort zones by showing exemplary media works and having them critically review each other's work to achieve creative excellence. A sample brief for a practical task is outlined requiring the use of specific genre, dialogue, locations, objects, lighting, and audio within a minimum number of shots.

1. ENHANCED CREATIVITY IN
PRACTICAL PRODUCTION
ANDY WALLIS

2. OVERVIEW
• A few strategies
• Task
• Reflection

3. BREAK FROM THE NORM
https://www.youtube.com/watch?v=Wbkzk5KQrd8
http://imogenrenshawa2mediablog.blogspot.co.uk/

4. SET LIMITS
• For small exercises, little short practical tasks help to
build skills:
• Recreate 20 seconds of a music video – set genre
• Examine artists and photographers
• Experiment with lighting in a small space with objects
• Promotional titles
• Record and manipulate foley sound
• Film an excerpt from a novel
• See Pete’s Media Blog for lots of ideas
http://petesmediablog.blogspot.co.uk/2014/03/production-
work-almost-there-part-1.html

5. TECHNOLOGY
Let students play with the equipment and make mistakes
Ctrl S + Ctrl Z

6. PLUG INS
There are lots of free plug ins for Premiere, After Effects,
Final Cut etc. online.
Layer over footage and manipulate them

7. TEACH THEMSELVES
psd.tutsplus.com
www.videocopilot.net

8. EXPECT CREATIVE
EXCELLENCE
Break away from the familiar, but keep hold of it
Show them a lot of films/music videos that are out of their
comfort zones
Be honest with students
Get them to practice… A LOT
Edit each other’s work
Work independently
Aim for the best and show them the best
LEARN FROM EACH OTHER AND BE
A PRODUCER OF MEDIA YOURSELF

10. BRIEF
• One genre
• One line of dialogue
• One location to appear as two locations
• All objects to be used
• Improvised lighting
• Audio provided to be used and edited
• Minimum of 25 shots

11. ashfieldmediastudies.blogspot.co.uk
www.youtube.com/user/AshfieldMedia/