Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Art Portfolio Sample 09
1.
2. Cabotella
Mexican Beer
> International
Beverage Launch
> Premium Mexican
beer distibuted by
parent Mexican
brewery, Baja
Brewing Company
> Primary Objective:
Develop, launch,
promote and maintain
international strategic
and creative brand
initiatives for Cabotella
and Baja Brewing Co.
3.
4. Intrawest/
Playground
> Integrated
National Campaign
> Education-focused;
Highlighting Intrawest
world-class property
ownership destinations
> Primary Objective:
Promote Playground
as a premier leader
in development, sales
and marketing of real
estate at resort
locations around
the world
7. Intrawest/
Winter Park
Playground Become part of the fabric of Winter Park.
> National
Integrated
Awareness Campaign
National Campaign
> Ad and Targeted
Education-focused;
Direct Mail Focused
Highlighting Intrawest
world-class property
> Primary Objective:
ownership destinations
Promote the Intrawest
development — The
Village at Winter Park
— and second home
ownership possibilities
Winter Park, Colorado, has always captured your
powder-seeking heart. And your connection to it
grows deeper with ever y return. Soon the new
Village at Winter Park Resort will bring more awe
to a mountain you already love. With breathtaking
homes in the middle of it all, you can create your
most cherished memories ever. This is a rare chance
to be part of the place that is so much a part of you.
Find your perfect home in the new Village at
Winter Park Resort. Contact us before it’s too late.
Fraser crossing • Founders pointe • the loFts
9. Hilton Family
Resort Hotels
> Integrated National
Recruitment Campaign
> Internal and External
> Primary Objective:
Develop and
maintain a cohesive
recruitment branding
effort that arched
across all nine Hilton
brands led by the
repositioned parent Empowerment — without reservations.
company, Hilton www.destinationhilton .com
Become an empowered, respected member of a diverse team of professionals.
CAREER
The Hilton Family of Hotels offers a wide range of career opportunities
Family Resorts CONCIERGE
throughout the United States —from our hotels and call centers to our
corporate offices and vacation ownership properties.
Begin your career at Hilton.
Define your destination.
CORPORATE TRADE ADVERTISEMENT
10. www.hiltonfamilyroadtrip.com
Intrawest/ SIGN IN
Playground CAREER
Choose Your Career
Define your destination. CONCIERGE
REGIONAL MAP
T H E H I LTO N FA M I LY
ROADTRIP
> Integrated
National Campaign Region East
2005 Stats
www.hiltonfamilyroadtrip.com/hamptoninn
Meet Me
Back
> Education-focused; Select a State
Highlighting Intrawest N O. W E ' R E N OT T R I P P I N ’ . YO U A R E !
world-class property SIGN IN
Forget having to “call” the front seat. Forget dining on the Oreos you ROADTRIP
THE HILTON FA M ILY
2005
find in the car upholstery. Forget endless days of driving only to wind
ownership destinations
CAREER
Hampton Inn Careers
Define your destination. CONCIERGE
up at the World’s Largest Ball of Twine. We had a slightly different
road trip in mind. With the Hilton Family Roadtrip, you can start driving
the future of your career — all from the air conditioned comfort of your
computer. What are you waiting for?
C H O O S E YO U R D E S T I N AT I O N
I T ’ S L I K E W O R K I N G I N T H E H A M P T O N S , B U T ” F U N N E R .”
As a Hilton Garden Inn team member, you'll have the
opportunity to develop your talents. Through orientation,
training, Hilton University and a variety of enrichment
programs, we will help you achieve the right skills to create
great experiences for our guests, perform your job to the best
of your ability, and prepare you for the job you might
want next. Discover your potential with us.
COLLEGE RECRUITMENT WEB SITE — HOME PAGE
Hampton Inn Orlando/Lake Buena Vista
C H O O S E YO U R D E S T I N AT I O N
COLLEGE RECRUITMENT WEB SITE — BRAND PAGE
12. Toyota
Finacial
Services
> Integrated National
Recruitment Campaign
_THE SUCCESSFUL JOURNEY BEGINS WITH THE FIRST CLICK…
> Internal and External
> Primary Objective:
Develop and
maintain a cohesive
recruitment branding
campaign outlining TOYOTAJOURNEY.COM
and highlighting the
daily activities of an
Area Sales Manager
< click >
Come join our team.
TOYOTAJOURNEY.COM
13. http://www.toyotajourney.com
CORPORATE HOME SEARCH JOBS
Intrawest/
_THE SUCCESSFUL JOURNEY THE FIRST CLICK…
Playground
BEGINS WITH
> Integrated
National Campaign _CARPOOL. TELL A FRIEND.
_PROFILES. MEET AND GREET.
> Education-focused; _ROADTRIP. A WEEK IN THE LIFE.
Highlighting Intrawest
_TEST DRIVE. ’HAVE WHAT IT TAKES?
world-class property
ownership destinations
_REFERGET $500
&
CLICK HERE FOR REFERRAL DETAILS
CLICK HERE TO MEET
BRIAN CAREY
Welcome to the Toyota Journey — a Look at Life as an Area Sales
ASM, SO. CA
Manager with Toyota Financial Services
You know the name Toyota, a global automotive and industrial brand
that is the hallmark for quality and innovation. From the best-selling line
of Toyota cars and trucks to the luxurious Lexus and the fashionable
Scion, millions of people rely on us every day.
Many of those same people rely on us — Toyota Financial Services, or
TFS — to provide the financing that makes their driving dreams come
true. TFS is a $US 40 billion enterprise that makes loans, leases and
other financial services through thousands of dealers across the U.S.
There are over 2,700 people on the TFS team, at our headquarters in
southern California and in offices throughout the country.
14. http://www.toyotajourney.com/roadtrip.html
CORPORATE HOME HOME CARPOOL PROFILES ROADTRIP TEST DRIVE SEARCH JOBS
Intrawest/
PlaygroundJourney?
Ready to Begin Your
_THEN IT’S TIME TO HIT THE ROAD!
TOYOTAJOURNEY.COM HOME
PAT
> Integrated
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY
SPEND A DAY WITH OUR OTHER TOP ASM’S
National Campaign
PAT MARK DOUG ANDY TOYOTAJOURNEY.COM HOME
> Education-focused; 8:00 AM “Monday mornings are tough for me because I’ve never been much of a morning person and Mondays are
definitely not my favorite days. But I think of my job as kind of like a team sport — it’s extremely competitive and we need
Highlighting Intrawest
these Monday morning meetings to get psyched up for the week ahead.”
PARTNER PAT DeCARLO PAT
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY
OF THE WEEK ASM, NO. CA
world-class property
“My manager, Carlene Skillings, helps make the Monday morning meetings worth getting up early for. She
8:25 AM
always knows what’s going on out there and she shares it with all of us. Having a little 411 on the competition never
hurts. Word has it that she began as an ASM in one of the toughest districts and was known for always being prepared
ownership destinations VIEW TODAY’S LOG ENTRY when she went out to meet with her dealers.”
9:05 AM “After the team meeting, Carlene and I have our weekly one-on-one. She always knows what’s in my sales
reports, even though I don’t finish them until Fridays, sometimes late. She can ask some tough questions, but she also
NUMBER OF YEARS WITH TOYOTA: 7
STATS has some good tips for getting through to a customer; it’s her experience, I guess. We map out my plan for the week and
take a look at where I stand in the DSSO. Pressure? Sure. But I get a kick out of winning, and I like to know what I need to
do to be Number One.”
TOTAL MILES LOGGED TO-DATE: 225,971
1:10 PM “Monday afternoon I hit the road and head for Fortunato Toyota; it’s about three, three and a half hours,
depending on the traffic. I don’t mind all the driving — I get a Toyota to drive, after all! These new MR2’s are really great
NUMBER OF TOYOTA CARS USED: 7 for all the driving that I do. Comfortable, lots of room for all of my stuff. And while I’m out of the office, the 6-disc CD
changer is cranking with the sounds that I like.”
CURRENTLY DRIVING: MR2 spyder, convertIble 3:00 PM “Fortunato Toyota. Meeting with Joe Fortunato, son of the founder and general manager of the store. This store
has been a steady customer of TFS for over fifteen years, then lately — BOOM! — they start growing like crazy. I’m
meeting with Joe and his finance manager, Steve Mitchell, to talk about financing options for their inventory. It sounds
complicated, but basically we’re helping Joe and Steve manage the store’s growth profitably. Joe’s interested, but Steve
CLICK HERE TO DOWLOAD
EXTRAS isn’t so sure; he likes the inventory financing they’ve got right now. I tell them if I can show them how we can save them a
PAT DeCARLO ASM, NO. CA
full point on their financing I want their business. Steve looks surprised, like he thinks I can’t deliver it. I make a note to
AND VIEW PAT‘S WEEKLY LOG call Carlene from the motel this evening and get her thoughts.
Life as a Toyota Financial Services Area Sales Manager is a unique
opportunity that offers you responsibility, flexibility and some outstanding Life as a Toyota Financial Services Area Sales Manager is a unique opportunity that offers you
rewards for results. But like anything else worthwhile in life, it takes some responsibility, flexibility and some outstanding rewards for results. But like anything else
hard work to succeed. worthwhile in life, it takes some hard work to succeed.
Ride along with a TFS ASM for one week and you’ll see what we mean. It’s Monday morning,
7:00 AM, and we meet at a TSF District Sales Support Office (DSSO). Your partner for the
Ride along with a TFS ASM for one week and you’ll see what we mean. It’s week ahead is Pat DeCarlo.
Monday morning, 7:00 AM, and we meet at a TSF District Sales Support
Office (DSSO). Your partner for the week ahead is Pat DeCarlo.
16. Print
“When it comes to family stuff my dad is the smartest guy
ever. But when it comes to skipping stones
I taught him everything he knows.”
Any kid will tell you, whether it’s wading in the Fraser River, hitting the slopes of SolVista, riding your
bike, or sitting around a campfire, time spent with your kids at Granby Ranch is time well spent. It’s
what makes it such a special place to make your mountain home. And kids can be pretty smart when it
comes to that kind of thing.
Custom homesites, single family homes, and slopeside residences are now available.
granbyranch.com | 1.888.850.4615
M T W
17. Intrawest/
Playground
> Integrated
National Campaign
AMY WALSH
bio NO2:
BEACH-FRONT PROPERTY INVESTOR
> Education-focused;
NET WORTH: $8.6 million HOMES: 3
ANOTHER PERFECT
Highlighting Intrawest CUSTOMER FOUND
world-class property Connecting developers to the
right customers is our secret to
ownership destinations
selling an average of 79% of
JIM NASH our clients homes before they
bio NO7: break ground.
CUSTOM HOG SHOP(3) OWNER
Call us and find out how we can
NET WORTH: $4.2 million HOMES: 2
start making connections for you.
ANOTHER PERFECT
VACATION-HOME BUYER
On average, 79% of our clients’ total properties sell
before they break ground.
The secret? Our proprietary methodology and 1.800.567.5309_
expansive database lets us connect with customers
WWW.PLAYGROUND.COM
you might never have thought to look for. And we’re
experts at immersing them visually, emotionally, and
experientially into your location – before it exists.
We’ve put our connections to work and created
success stories at destinations like Tremblant, San
Destin, and Mammoth.
We invite you to call us and find out how we can put
our expertise to work for you.
1.800.2.GO.PLAY WWW.PLAYGROUND.COM
18. Intrawest/
Playground
> Integrated
National Campaign
> Education-focused; on your
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Highlighting Intrawest anyone
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