The document provides guidance on using social media for business purposes. It recommends defining goals and audience, understanding different platforms like Facebook, LinkedIn, Twitter and Instagram, planning content, building an online presence, maintaining profiles, and measuring performance. The key takeaway is that social media allows businesses to engage with customers, share information and stay connected to build their brand.

3. Noah Kalina – Everyday
• A photo a day for 12 years
• 4380 pictures – 1 video
• 30.5m views on YouTube
Now that’s the power of web
marketing

5. Web Marketing is a Marathon
There are very few quick wins

7. Why use Social Media?
The internet is
constantly evolving

8. Why use Social Media?
Evolution

9. Why use Social Media?
Because your clients do!

11. Social Media is Rocket Science

12. This is Rocket Science
Social Media is NOT Rocket Science

13. Sales Channel

14. My target market
doesn’t use Social
Media

15. 18-29
83%
30-49
77%
50-64
52%
65+
32%
Source: Pew research CentreBy Age

16. Male
62%Female
71%
Source: Pew research CentreBy Gender

17. To £25k
72%
£25k - £42k
65%
£42k - £65k
66%
+£65k
66%
Source: Pew research CentreBy Income

18. Facebook
67%
Google+
35%
LinkedIn
20%
Source: Pew research CentreBy Site

19. Which Sites should I use?
Facebook
LinkedIn
Twitter
YouTube
Google+
Instagram
Pinterest
Vine
- 1.3 bn Best for Business to Consumer
- 330 m Best for Business to Business
- 280m Good for B2C and B2B
- 1 bn Best for visual learners
- 540m Good for SEO
- 200m Good for photogenic subjects
- 70m Great for photogenic subjects
- 40m Great for short/sharp video

20. Social Media is for everyone

22. • Raise Awareness
• Build Credibility
• Publish News and Updates
• Share Ideas
• Engage in Communication2 way
Social Media is a platform that allows you to

23. • Engage in Communication
• Share Information
• Communicate with other
customers
• Share Ideas
2 way
Social Media is a platform that allows your
customers to -

24. • Stay in touch with existing clients
• Reach out to new audiences and markets
• Communicate with 10s, 100s, 1,000s, millions
• Better understand related markets
Social Media helps business to…

25. 350differentsites

26. Go where your
clients are!
Rule Number One

28. See Rule
No.1
Rule Number Two

29. Go where your clients
are!
So, where are they?

30. How do you know where they are?
Ask –
Customers
Suppliers
Friends and Family
Colleagues
Which Social Media sites would you expect
to find us on?

31. Know your customers

32. Now you know where they are, what should you do?

34. Integration

36. 1 – Define your goals

37. Define your goals
1. Branding
2. Building Interaction
3. Sharing vouchers/offers
4. Drive traffic to website
5. Market new services / products

38. S
M
A
R
T
Specific
Measurable
Achievable
Realistic
Timed Example
I want to add 100 new
Followers/Likes/Contacts per month
during Q3 2014
Define your goals

39. 2 – Define your audience

40. Go where your
clients are!
So, where are
they?
Define your audience

41. Know your customers

42. 3 – Understand the platforms

43. Understand the platforms
Facebook
• 1.3 Bn users – 29m in UK
• 3.2bn comments made every day
• Great for “buzz building”
• Targeted advertising
• Best for Business to Consumer

44. Linkedin
• 330m users, 12m in UK
• Professional to Professional
• Targeted advertising
• Best for Business to Business
Understand the platforms

45. Google+
• 350m users are on Google+
• 2bn “+1”s per day
• Important for SEO
• B2B and B2C
Understand the platforms

46. Pinterest
• 310m internet users use Instagram
• 70% are women
• Especially appealing to the 18-49 age group
• Great for photogenic products
Understand the platforms

47. Twitter
• 280m internet users are on Twitter
• Short, sharp communications
• Targeted advertising
• B2B and B2C
Understand the platforms

48. Instagram
• 195m internet users use Instagram
• 40m photos shared every day
• Especially appealing to the 18-29 age group
• Great for photogenic products
Understand the platforms

49. YouTube
• 1 billion visitors per month
• 6 billion hours watched per month
• Appeals to those who watch rather than read
• Inform, advise, coach/teach
Understand the platforms

50. 4 – Plan your content

51. Plan your content
Content has to be
• F
• A
• R
• E
• Fresh
• Appropriate
• Relevant
• Engaging

52. Plan your content
What do your clients
want to
• Read about
• Learn
• See
• Share
• Develop a schedule
• Consistency helps
people “tune in”
When will you post?

53. Plan your content

54. 5 – Build your presence

55. Build your presence
• Develop your profiles – Business and/or Personal
• Include photograph to build engagement
• Keep it brief
• Talk about benefits not features

56. Build your presence
• Speak to people – not AT them
• Always reply to direct comments and questions
• Engage in conversations
• 80% - be friendly, re-tweet / Comment / Engage
• 20% - Add new content
• Join groups and participate
Be active

58. 6 – Maintain your profile

59. Maintain your profile
• Check your accounts daily
• Thank re-Tweets
• Thank new followers/Likes/Connections
• Respond to comments
• Reply to questions
• Find new Likes/Followers/Connections
• Find authoritative people and Follow/Like their followers
• Connect with people in Groups [Facebook/Linkedin]
• Search for branded terms to see who is talking about
what

60. Maintain your profile
Invest
30 Minutes
per day

61. Maintain your profile
Measure your performance
• Google Analytics
• Twitter Analytics
• Facebook Insights
• LinkedIn Stats
• Sprout Social
• Mention.net

62. Don’t wait
Post NOW

65. What’s Next……..• Understand WHERE Social Media fits in your Marketing Mix
• WHICH Social Media sites are used by your market
• WHO in your business is the best person
• SET UP business accounts and profiles
• RESEARCH how the competition are using Social Media
• FIND people/businesses to Like/Follow/Connect
• GET POSTING
• KEEP AT IT

66. Find me
www.enterprise-oms.co.uk
andy@enterprise-oms.co.uk
Follow me
Twitter @andypoulton
Linkedin AndyPoulton
Phone me
01793 23 80 20
07966 54 71 46