LinkedIn is the de facto networking site for professionals and businesses looking to expand their network and engae with potential clients, suppliers and support.
However, you have to be pro-active to get the best out of it - it's no good sitting back and expecting stuff to happen.
This is a presentation that provides a little detail about ho to get LinkedIn working for you
4. Networking for Professionals
4Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
1. What is Linkedin
2. Signing Up
3. Building your Profile
4. Your Linkedin Page
5. Getting Involved
6. Recommendations
7. Inbox
8. Advertising
9. Going Mobile
10.Managing your Social
5. Networking for Professionals
5Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
• Launched May 2003
• 36th Most Visited website
• 2010 Valued at $1.575bn
• IPO 2011 at $45 / share – valuing at $3bn
• May 2013 - $176 / share – value now $20bn
a brief history
6. Networking for Professionals
6Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Over 225 million
registered
professional users
9. Networking for Professionals
9Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
More than 3m
companies have a
Free Linkedin
Company Page
10. Networking for Professionals
10Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Adds 5.25m
new members
every month
11. Networking for Professionals
11Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
is a great way to –
• Build your professional network
• Stay in touch with that network,
• Build your profile,
• Find opportunities
• Place to market your business
What is
17. Networking for Professionals
17Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Either
Upload your Resume [CV]
OR
Build your Profile
Develop your profile
20. Networking for Professionals
20Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Develop your free Company Page
21. Networking for Professionals
21Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Develop your free Company Page
24. Networking for Professionals
24Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Link with people
People
Companies
Location
Groups
Jobs
27. Networking for Professionals
27Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
2nd and 3rd Generation Contacts
Link with people
28. Networking for Professionals
28Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Beyond 3rd Generation Contacts
Link with people
29. Networking for Professionals
29Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Link with people
Make it more personal
33. Networking for Professionals
33Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Post an update
See who your
Connections are
Linking with
Updates from your
network
39. Networking for Professionals
39Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Working your Connections
Add tags to group your
contacts
41. Networking for Professionals
41Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Find Groups
Join Groups
Join the conversation
Putting to work
49. Networking for Professionals
49Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
• Cost – From $2 per click / $10 / day
• or Pay per 1,000 impressions
• no minimum Spend
• no minimum campaign length
• You choose how long to run for
Advertise on Linkedin
57. Networking for Professionals
57Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
1. What is Linkedin
2. Signing Up
3. Building your Profile
4. Your Linkedin Page
5. Getting Involved
6. Recommendations
7. Inbox
8. Advertising
9. Going Mobile
10.Managing your Social
58. Networking for Professionals
58Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Want some help with –
o Your website
o Search Engine Optimisation
o Pay per Click
o Social Media
o Blogging
o Video Marketing
o Email marketing
o ……… in fact anything to do with your on-
line marketing
59. Networking for Professionals
59Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Find me
www.enterprise-oms.co.uk
andy@enterprise-oms.co.uk
Follow me
Twitter @andypoulton
Linkedin AndyPoulton
Phone me
01793 745 305
07966 547146