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Stepping out of the echo chamber
1. Stepping out of
the online echo
chamber
aka, how companies can be more social
in business, and why they should
or simply, some random waffling about “social@work”
Andy Piper
andypiper.co.uk
http://www.flickr.com/photos/purecaffeine/4713475381/
13. Empower
Educate
Trust
Your people are
your brand “Use social media as a means to
expose IBM's experts - and
expertise - to the world”
(Adam Christensen,
IBM Social Media
Communications)
14. Spring 2005
http://flickr.com/photos/hans-on-experience/14188376/
15. Spring 2005
May 2008
http://flickr.com/photos/hans-on-experience/14188376/
16. Summary:
• Follow the BCGs
• Take personal responsibility
• Include a disclaimer
http://ibm.com/blogs/zz/en/ • Don’t cite clients
guidelines.html
• Don’t pick fights
EU + FTC rules!