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Fund Development for Arts Organizations
- 1. Presented by Andrew Marietta, Regional Manager, New York Council of Nonprofits, Inc. www.nycon.org | 800.515.5012 | amarietta@nycon.org Fund Development for Your Arts Organization Board NYMACC | September 26, 2011
- 21. Master Timeline Space out major events and asks Strategy Jan Feb Mar April May June Special Event x Direct Mail Campaign x Volunteers Recruited x x Follow-up Solicitation x Media Thrust x x Newsletters x
- 24. Who Receives the Money? Source: Giving USA 2010
- 30. The “New” Cultivation Process… Stop being a not-for-profit. Why do we define our selves in the negative? It makes no sense. Does your organization exist to ‘not make any money?’ Or, does it exist to save lives, change lives and impact lives . Connection to Impact Drives Potential for Income. Source: www.forimpact.org
- 33. Case Study In Making It Simple: “In A Nutshell” “ The Soap Box and Toolbox for New York’s Nonprofits.” What? Why? How? Support Build Stronger Nonprofits Comprehensive Services Plan Community Engagement Collaboration Advocate Give Voice to All Education & Lobbying
- 34. What’s Your ‘Impact Statement’? Impact Statement WHAT WHY HOW
- 39. Added Ideas, Comments, Questions???
Editor's Notes
- Giving USA estimates that $307.65 billion was given in 2008, exceeding $300 billion for the second year in a row. The 2007 estimate was revised to $314.07 billion. The change from 2007-2008 is a decrease of 2% or -5.7% adjusted for inflation. Although this 2008 figure is the first decline in giving in current dollars since 1987, giving still represented 2.2% of GDP. These donations were primarily from: Individuals — $229.28 billion, down 2.7% (-6.3% inflation-adjusted) Foundations — $41.21 billion, up 3% (-0.8% inflation-adjusted) Charitable bequests — $22.66 billion, down 2.8% (-6.4% inflation-adjusted) Corporate giving — $14.5 billion, down 4.5% (-8.0% inflation-adjusted) Where Donors Gave in 2008 Only religious, public-society benefit, and international affairs showed positive changes in contribution totals. The biggest percentage drops were felt by grant-making foundations and human services organizations. Of the $307.7 billion given to US charities, more than $106.89 billion went to religious organizations. This was an increase of 5.5%, or 1.6% adjusted for inflation. This is the second year in a row religious giving has topped $100 billion. The remainder of the donations went to the following groups: Education — $40.9 billion, a decrease of 5.5% (-9% inflation-adjusted) Gifts to grant-making foundations — $32.65 billion, a decline of 19.2% (down 22.2% inflation-adjusted) Human services — $25.88 billion, down 12.7% (-15.9% inflation-adjusted) Public-society benefit — $23.88 billion, up 5.4% (up 1.5% inflation-adjusted) Health — $21.64 billion, down 6.5% (-10% inflation-adjusted) Arts, culture, and the humanities — $12.79 billion, down 6.4% (-9.9% inflation-adjusted) International affairs — $13.3 billion, up 0.6% increase (down 3.1% inflation-adjusted) Environment/animals — $6.58 billion – down 5.5% (-9% inflation-adjusted) Deductions carried over and other unallocated giving — $19.39 billion Foundation grants to individuals is a new category and accounted for $3.7 billion Online Giving Surpasses $15 Billion in 2008 Blackbaud analyzed the Giving USA data, along with other important metrics, and estimates that more than $15.42 billion was given online to US charities in 2008. This is a 44% increase over 2007's online giving estimates. Online giving accounted for just over 5% of total giving to charities in the US during 2008 and has been growing for many years now.
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- Took well over a year – hard to get people to agree. (everyone involved) Alternates: Now looking at “Helping to build the best nonprofits in NYS” or The Soapbox & Toolbox for NYS Nonprofits Take a poll at the luncheon! Know it’s not enough to have one line Need to back up with building blocks of why we make this impact Good way to keep ‘in line’ with branding Use for brochures, press releases, websites, etc. Can be tailored for different audiences It’s stories (and some stats) It’s experiences You’ve listened to your audience and should know what impact statement will resonate with them. But when you drill down, for events, new programs you can tailor communication
- Took well over a year – hard to get people to agree. (everyone involved) Alternates: Now looking at “Helping to build the best nonprofits in NYS” or The Soapbox & Toolbox for NYS Nonprofits Take a poll at the luncheon! Know it’s not enough to have one line Need to back up with building blocks of why we make this impact Good way to keep ‘in line’ with branding Use for brochures, press releases, websites, etc. Can be tailored for different audiences It’s stories (and some stats) It’s experiences You’ve listened to your audience and should know what impact statement will resonate with them. But when you drill down, for events, new programs you can tailor communication
- Exercise – What we did in a year, you are going to do in less than 10 minutes (!) On your own – Do an IMPACT statement. Only Two Rules: Pretend like you’ve surveyed your audience Less than 10 words (Edna McConnel Clark In Other Words – plea for plain speaking in foundations