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Agriculture and Social Media: Expanding Your Impact Through the Use of Blogging

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Andy Kleinschmidt
Andy Kleinschmidt

I developed this slideset for a Virtual Technology session hosted by NC State Cooperative Extension.

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Agriculture and Social Media Expanding Extension Programming Andy Kleinschmidt OSU Extension Educator
 
Technology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is social media? ,[object Object],[object Object],[object Object],[object Object]
Why social media? ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Why social media?
Extension Can Be Great(er)! ,[object Object],[object Object],[object Object]
The hardest part is starting... Attribution: http://www.flickr.com/photos/matthamm/
Where to begin? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Attribution: http://www.flickr.com/photos/somewhatfrank/ ,[object Object],[object Object],[object Object],[object Object]
agvanwert.wordpress.com Began May, 2008
Blogging Case Study Success Step 1: write post about smartphones on the farm (March 2009) Step 2: contacted by John Sutter of CNN (@jdsutter) Step 3: CNN article called Twittering From Tractor-Smartphones Sprout on Farm How did this work? Answer: SEO
Blogging Case Study Success ,[object Object]
October, 2009 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Blogging Case Study Success ,[object Object],[object Object],[object Object],[object Object],[object Object]
Blogging by email. Dead. Simple. ,[object Object],[object Object],[object Object],Great info is useless sitting in your inbox…
Marketing your colleague's work 1. Peggy Hall, author 2. Posts are pumped to my twitter and facebook 3. I do nothing, other than rip the initial RSS into a feed
Advertising/Marketing Your Blog  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Incredible variety! Notice: 1. Twitter/Facebook *gasp* work! Not toys 2. forums important 3. Local too! (vwindependent.com)
 
Successful blogging tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Focus on Blog TITLE too... ,[object Object],[object Object],[object Object],[object Object],source:  http://kleinschmidt.posterous.com/write-a-killer-title-with-this-short-formula
Focus on Blog Title (con't) ,[object Object],[object Object],[object Object],source:  http://kleinschmidt.posterous.com/write-a-killer-title-with-this-short-formula
[object Object],[object Object],[object Object],Attribution: http://www.flickr.com/photos/intersectionconsulting/
Attribution: http://www.flickr.com/photos/intersectionconsulting/
Caveats ,[object Object],[object Object],[object Object]
TOS and Liability ,[object Object],[object Object],[object Object]
My Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Social Media Business Card ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusions ,[object Object],[object Object],[object Object],[object Object],[object Object]
more conclusions ,[object Object],[object Object],[object Object]
Your Social Media Plan “ Set up a twitter, facebook, youtube, blog and wait for the magic… Fail.” – Mani Karthik, SEO Specialist, Flip Media, Dubai
Final thought... ,[object Object],[object Object]

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Agriculture and Social Media: Expanding Your Impact Through the Use of Blogging