Media Studies - An Introduction

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An overview of the modern media for KS3 pupils and possibly for first year GCSE candidates

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Media Studies - An Introduction

  1. 1. Media Studies An Introduction
  2. 2. What is the ‘media’? •Mass production •Wide audience •Technologically driven •Information driven.
  3. 3. Content type •Text •Graphic •Audio •Video •Software application.
  4. 4. Distribution Formats How many different media messages are you bombarded with on a daily basis? List as many formats as possible, using the content type categories as an organizing structure
  5. 5. Text Graphic Software Media Video Audio
  6. 6. Emerging Formats Blogging Podcasting SMS Social networking site adverts Viral marketing Online gaming Machinima.
  7. 7. Audience •Broadcast •Narrowcast •Niche markets.
  8. 8. Media consumption patterns
  9. 9. The history of the media
  10. 10. Media of the future?
  11. 11. How is the ‘media’ a good thing?
  12. 12. Can the ‘media’ be harmful?
  13. 13. Why study the ‘media’?
  14. 14. At GCSE, our focus is on ‘print’ media texts including: •Newspaper articles •Magazine articles •Leaflets •Brochures •Advertisements •Guidebooks •Websites
  15. 15. Purpose Audience Text type
  16. 16. Purpose •Inform •Explain •Newspaper articles •Describe •Magazine articles •Advise •Leaflets •Persuade •Brochures •Argue •Advertisements •Analyse •Guidebooks •Review •Websites •Comment
  17. 17. Audience – the central cog The intended ‘consumer’ of a media text shapes its form and purpose – •Age •Gender •Education •Socio-economic status •Hobbies and interests
  18. 18. Analysing a media text Presentational features Content Language Structure & organization
  19. 19. Presentational features •Typography •Titles & captions •Layout •Graphics & images •Colour •White space
  20. 20. Language •Word type & effect •Emotive language •Jargon •Tone •Rhetoric •Sound effects •Puns & wordplay
  21. 21. Structure & Organization •Sentence length & type •Paragraph length & structure •Order & sequence of information
  22. 22. Content •Fact •Opinion •Bias •Anecdotes •Exemplification •Reported speech

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