My talk from the 2015 Information Architecture Summit in Minneapolis on April 24th. Earlier versions of this talk were also presented as the keynote for the Italian Information Architecture Summit in Bologna on November 8, 2014, and at World IA Day Seattle 2015 on February 1.
Giulio Michelon, Founder di @Belka – “Oltre le Stime: Sviluppare una Mentalit...
Desiring Ecologies: Meaning-Making in the Network Wilderness
1. DESIRING ECOLOGIES
MEANING MAKING IN THE NETWORK WILDERNESS
Information Architecture Summit | April 24, 2015
Andy Fitzgerald | @andybywire www.andyfitzgerald.org
8. – Richard Saul Wurman
“The organization of
information creates
new information”
http://www.amazon.com/Hats-Design-quarterly-Richard-Wurman/dp/B00072ALZ0
9.
10.
11. “We currently stand at the threshold
of an incalculably large emergent
organic information network”
THESIS #2
12. – Lucas, Ballay & McManus
“Well-designed complexity …
should look a lot like life.”
14. – Phillip Howard, Wired
“Social media became a critical
part of the toolkit for greater
freedom.”
http://www.washington.edu/news/2011/09/12/new-study-quantifies-use-of-social-media-in-arab-spring/
15. – Micha Benoliel
“Usually, the more people in the same
location, the less connectivity you get
… with FireChat it’s the opposite.”
http://www.theguardian.com/world/2014/sep/29/firechat-messaging-app-powering-hong-kong-protests
17. ‣ Social media
‣ Text messaging
‣ RFID
‣ IPv6
DESIGNED FOR DESIRE
18. – Louise Barrett
“It is the interaction of these rules with
the environment that equals complex
behavior.”
adapted from Barrett’s Beyond the Brain (2011)
22. world sports moneyculture environment
Americas NFL
Mid East MBL
Africa NHL
Europe NBA
regions scores popular region cities
UK people new age regions
Asia leagues people opinion opinion
The Guardian (approximately)
24. VISION
‣ Informs and guides information design
‣ Provides a central point of cohesion
‣ Influences the choices we make about
structure, categorization, and labeling
27. TAXONOMY
‣ A method of arrangement designed to
create a particular kind of understanding
‣ Creates new meaning with structure
‣ The model used to communicate vision
28. world sports moneyculture environment
Americas NFL
Mid East MBL
Africa NHL
Europe NBA
TAXONOMY
regions scores popular region cities
UK people new age regions
Asia leagues people opinion opinion
29. world sports moneyculture environment
Americas NFL
Mid East MBL
Africa NHL
Europe NBA category
TAXONOMY
regions scores popular region cities
UK people new age regions
Asia leagues people opinion opinion
30. world sports moneyculture environment
Americas NFL
Mid East MBL
Africa NHL
Europe NBA
location
category
TAXONOMY
regions scores popular region cities
UK people new age regions
Asia leagues people opinion opinion
31. world sports moneyculture environment
Americas NFL
Mid East MBL
Africa NHL
Europe NBA
location
time
category
TAXONOMY
regions scores popular region cities
UK people new age regions
Asia leagues people opinion opinion
32. world sports moneyculture environment
Americas NFL
Mid East MBL
Africa NHL
Europe NBA
location
time
personality category
TAXONOMY
regions scores popular region cities
UK people new age regions
Asia leagues people opinion opinion
33. world sports moneyculture environment
Americas NFL
Mid East MBL
Africa NHL
Europe NBA
location
time
hierarchy
personality category
TAXONOMY
regions scores popular region cities
UK people new age regions
Asia leagues people opinion opinion
34. world
sports
money
culture
environment
by category
opinion
The US government can brand you a terrorist based on
a Facebook post. We can’t let them make up the rules
Putin likens Ukraine’s forces to Nazis
and threatens standoff in the Arctic
Chelsea’s Diego Costa seals win
over Everton in nine-goal thriller
Karen O: soundtrack of my life
You can try to be the next
Hemingway – for $6000
The week in wildlife – in pictures
35. Americas
UK
Europe
by location
The US government can brand you a terrorist based on
a Facebook post. We can’t let them make up the rules
Putin likens Ukraine’s forces to Nazis
and threatens standoff in the Arctic
Chelsea’s Diego Costa seals win
over Everton in nine-goal thriller
Karen O: soundtrack of my life
You can try to be the next
Hemingway – for $6000
The week in wildlife – in pictures
36. developing
breaking
looking ahead
by time
The US government can brand you a terrorist based on
a Facebook post. We can’t let them make up the rules
Putin likens Ukraine’s forces to Nazis
and threatens standoff in the Arctic
Chelsea’s Diego Costa seals win
over Everton in nine-goal thriller
Karen O: soundtrack of my life
You can try to be the next
Hemingway – for $6000
The week in wildlife – in pictures
37. artists
leaders
athletes
pundits
by personality
The US government can brand you a terrorist based on
a Facebook post. We can’t let them make up the rules
Putin likens Ukraine’s forces to Nazis
and threatens standoff in the Arctic
Chelsea’s Diego Costa seals win
over Everton in nine-goal thriller
Karen O: soundtrack of my life
You can try to be the next
Hemingway – for $6000
The week in wildlife – in pictures
38. Popular
by hierarchy
The US government can brand you a terrorist based on
a Facebook post. We can’t let them make up the rules
Putin likens Ukraine’s forces to Nazis
and threatens standoff in the Arctic
Chelsea’s Diego Costa seals win
over Everton in nine-goal thriller
Karen O: soundtrack of my life
You can try to be the next
Hemingway – for $6000
The week in wildlife – in pictures
39.
40. ARTICULATION
‣ The expression of a concept in context
‣ Defines “breakpoints” for an information
model
‣ Creates coherency across contexts
41.
42. world
sports
money
culture
environment
large screen
opinion
The US government can brand you a terrorist based on
a Facebook post. We can’t let them make up the rules
Putin likens Ukraine’s forces to Nazis
and threatens standoff in the Arctic
Chelsea’s Diego Costa seals win
over Everton in nine-goal thriller
Karen O: soundtrack of my life
You can try to be the next
Hemingway – for $6000
The week in wildlife – in pictures
43.
44. The week in wildlife – in pictures
world
top stories
Americas
small screen
The US government can brand you a terrorist based on
a Facebook post. We can’t let them make up the rules
Putin likens Ukraine’s forces to Nazis
and threatens standoff in the Arctic
Chelsea’s Diego Costa seals win
over Everton in nine-goal thriller
Karen O: soundtrack of my life
You can try to be the next
Hemingway – for $6000
sports
The week in wildlife – in pictures
Karen O: soundtrack of my life
48. “The designer […] must abandon the conceit
of absolute control of her medium and seek
instead the abstract understanding of the
scientist”
– Lucas, Ballay & McManus
49. “We cannot specify an ecology,
but nor are we powerless to
affect its evolution. ”
– Lucas, Bally & McManus
51. BOOKS & ARTICLES
‣ Trillions. Peter Lucas, Joe Ballay, Mickey McManus. (2012)
‣ Intertwingled. Peter Morville. (2014)
‣ Beyond the Brain. Louise Barrett. (2011)
‣ Everyware. Adam Greenfield. (2006)
‣ Supersizing the Mind. Andy Clark. (2010)
‣ Digital Ground. Malcolm McCullough. (2004)
‣ Understanding Context. Andrew Hinton. (2014)
‣ “New study quantifies use of social media in Arab Spring.” UW Today.
Catherine O’Donnell. (2014)
‣ “FireChat – the messaging app that’s powering the Hong Kong protests.”
The Guardian. Archie Bland. (2014)
‣ “Hats.” Design Quarterly. Richard Saul Wurman. (1989)