O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.
BuildingaWorldClass
DesignTeam
@andybudd
Previouslyon…
THENEXTWEB
Thereisnothingspecial
aboutyourtechplatform
thatcouldn’tbecopied
inamatterofweeks.
FeatureParity
Isjustaroundthecorner
BrandExperience
UserExperience
&
Gooddesignis…
Difficulttoachieve
&hardtoreplicate.
DNA
Designisthe
ofyourproduct
Mostfoundersclaimthey

understand&valuedesign.
Andyetwecontinuetohirestylists.
TheDribbblisation
OfDesign
bythetimeyou’vereached
Product-

MarketFit
theholygrailof
You’vehittheend
oftherunway. 
Orsomebodybeatyoutoit!
“ThetechnologyDeadpoolislittered
withthegravesofstartupsthatfailedto
reachProduct-Marketfitbymistakingit
foranengineeringp...
Productmarketfit

isdeliveredbyyour
DESIGNTEAM.
I’mtoopoor…
Toaffordcheap.
Startupsare

toopoortoafford
cheapdesign.
DesignIStheproduct!
Youbettergetgood,orgohome.
Youcan’tclaimtoGETdesign

ifyouhaveonedesignerfor
everytenortwentydevelopers.
Designerscan’tdesign
inthisenvironment.

Alltheycandois…
FireFight.
Designishappeningsomewhere
inyourorganisation,whetheryou
haveenoughdesignersornot. 
Designmaybea
TeamSport
Don’tletdesign 
becomeaccidental.
Ifdesigniseverybody'sresponsibility,

it’snobodiesresponsibility.
TWOPIZZATEAM.
Youneedatleastonedesigner

(andpreferablymore)inyour
TWOPIZZATEAM.
Designersaretheside-saladofyour
Highlyeffectivedesignteams

haveonedesignerforevery
3-6developers.
How do you make
your company more
DESIGNFUL?
Thisiswhataconferencein
FINLANDlookslike.
IsharedanUBERtotheairport
withatypicalstartupfounder.
Thedrivetotheairport
turnedintoafounder
designmentoringsession.
Theproductwasfairlypoor
andneededredesigning
fromthegroundup.
Theirdesignteamwereunder
resourced,lackinginleadership
andorganisationalsupport.
Thegooddesignerssensedthe
companydidn’tvaluedesign
andwentsomewhereelse.
Theheadofproductfancied
themselvesasabitofadesigner.
Imean,howhardcanitbeifyou
haveanMBA?
DESIGNTEAM.
BUILDINGAWORLDCLASS
Myadviceon
WARNING
Commonsense
adviceahead.
Ifyouweredoingthis
stuffalreadyyou’dbe
nextdoorlisteningto
GaryVaynerchuktell
youhowawesomeheis.
Knowing what
to do is easy…
Doingitisthe

difficultbit.
STEP1:
COMMITTOAVISION
DESIGNERSCANGETBEHIND
STEP2:
HIREGREATDESIGNLEADERS
STEP2:
HIREGREATDESIGNLEADERS
STEP3:
DEMONSTRATETHISVISION
THROUGHEXEMPLARPROJECTS
STEP3:
DEMONSTRATETHISVISION
THROUGHEXEMPLARPROJECTS
STEP4:
PUTCUSTOMERNEEDSATTHE
HEARTOFTHEPROCESS
STEP5:
WEAVEDESIGNINTOTHEFABRIC
OFTHEBUSINESS
STEP6:
CREATEACULTUREOF
COLLABORATION
STEP7:
INVESTINQUALITY
STEP8:
GROWYOURTEAMFROM
THEINSIDE
STEP8:
GROWYOURTEAMFROM
THEINSIDE
STEP9:
OPERATIONALISEDESIGN
OCT24th-26th
LEADINGDESIGNCONF.COM
Thanksforyourtime.
@andybudd
Anyquestions?
@andybudd
Próximos SlideShares
Carregando em…5
×

Building a world class design team

With technology becoming a commodity, the last time Andy spoke at The Next Web, he explained how user experience was the next competitive battleground. Jump forward a couple of years and every start-up worth their series B has been investing in design; whether that’s hiring super star designers, commissioning world leading consultancies, or buying entire design studios. But how to you find the best talent, and, more importunely, how do you keep them? In this masterclass session, User Experience expert, Andy Budd, will outline the nine things you need to do to foster a healthy design culture, hire the right people, nurture talent and build a world class design team; in order to use design for your competitive advantage.

  • Seja o primeiro a comentar

Building a world class design team

  1. 1. BuildingaWorldClass DesignTeam @andybudd
  2. 2. Previouslyon… THENEXTWEB
  3. 3. Thereisnothingspecial aboutyourtechplatform thatcouldn’tbecopied inamatterofweeks.
  4. 4. FeatureParity Isjustaroundthecorner
  5. 5. BrandExperience UserExperience &
  6. 6. Gooddesignis… Difficulttoachieve &hardtoreplicate.
  7. 7. DNA Designisthe ofyourproduct
  8. 8. Mostfoundersclaimthey
 understand&valuedesign.
  9. 9. Andyetwecontinuetohirestylists.
  10. 10. TheDribbblisation OfDesign
  11. 11. bythetimeyou’vereached Product-
 MarketFit theholygrailof
  12. 12. You’vehittheend oftherunway. 
  13. 13. Orsomebodybeatyoutoit!
  14. 14. “ThetechnologyDeadpoolislittered withthegravesofstartupsthatfailedto reachProduct-Marketfitbymistakingit foranengineeringproblem.”
  15. 15. Productmarketfit
 isdeliveredbyyour DESIGNTEAM.
  16. 16. I’mtoopoor… Toaffordcheap.
  17. 17. Startupsare
 toopoortoafford cheapdesign.
  18. 18. DesignIStheproduct! Youbettergetgood,orgohome.
  19. 19. Youcan’tclaimtoGETdesign
 ifyouhaveonedesignerfor everytenortwentydevelopers.
  20. 20. Designerscan’tdesign inthisenvironment.
 Alltheycandois… FireFight.
  21. 21. Designishappeningsomewhere inyourorganisation,whetheryou haveenoughdesignersornot. 
  22. 22. Designmaybea TeamSport
  23. 23. Don’tletdesign  becomeaccidental. Ifdesigniseverybody'sresponsibility,
 it’snobodiesresponsibility.
  24. 24. TWOPIZZATEAM. Youneedatleastonedesigner
 (andpreferablymore)inyour
  25. 25. TWOPIZZATEAM. Designersaretheside-saladofyour
  26. 26. Highlyeffectivedesignteams
 haveonedesignerforevery 3-6developers.
  27. 27. How do you make your company more DESIGNFUL?
  28. 28. Thisiswhataconferencein FINLANDlookslike.
  29. 29. IsharedanUBERtotheairport withatypicalstartupfounder.
  30. 30. Thedrivetotheairport turnedintoafounder designmentoringsession.
  31. 31. Theproductwasfairlypoor andneededredesigning fromthegroundup.
  32. 32. Theirdesignteamwereunder resourced,lackinginleadership andorganisationalsupport.
  33. 33. Thegooddesignerssensedthe companydidn’tvaluedesign andwentsomewhereelse.
  34. 34. Theheadofproductfancied themselvesasabitofadesigner. Imean,howhardcanitbeifyou haveanMBA?
  35. 35. DESIGNTEAM. BUILDINGAWORLDCLASS Myadviceon
  36. 36. WARNING Commonsense adviceahead.
  37. 37. Ifyouweredoingthis stuffalreadyyou’dbe nextdoorlisteningto GaryVaynerchuktell youhowawesomeheis.
  38. 38. Knowing what to do is easy… Doingitisthe
 difficultbit.
  39. 39. STEP1: COMMITTOAVISION DESIGNERSCANGETBEHIND
  40. 40. STEP2: HIREGREATDESIGNLEADERS
  41. 41. STEP2: HIREGREATDESIGNLEADERS
  42. 42. STEP3: DEMONSTRATETHISVISION THROUGHEXEMPLARPROJECTS
  43. 43. STEP3: DEMONSTRATETHISVISION THROUGHEXEMPLARPROJECTS
  44. 44. STEP4: PUTCUSTOMERNEEDSATTHE HEARTOFTHEPROCESS
  45. 45. STEP5: WEAVEDESIGNINTOTHEFABRIC OFTHEBUSINESS
  46. 46. STEP6: CREATEACULTUREOF COLLABORATION
  47. 47. STEP7: INVESTINQUALITY
  48. 48. STEP8: GROWYOURTEAMFROM THEINSIDE
  49. 49. STEP8: GROWYOURTEAMFROM THEINSIDE
  50. 50. STEP9: OPERATIONALISEDESIGN
  51. 51. OCT24th-26th LEADINGDESIGNCONF.COM
  52. 52. Thanksforyourtime. @andybudd
  53. 53. Anyquestions? @andybudd

×