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15 Strategies to Avoid Being Reputation Roadkill, by Andy Beal

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Andy Beal
Andy Beal

Online reputation management expert Andy Beal's keynote from ClickZ Live New York #czlny

InternetTecnologia
1 de 58
Reputation Roadkill @AndyBeal
reppedbook.com
@andybeal
“Andy Beal...an Internet search engine developer, was involved in the development of...commercial space launch ventures.”
yeah right!
QUESTION?
An effort to increase the number of positive Internet discussions, while limiting the damage of any negative ones @andybeal
97%
reputation roadkill
Phil robertson #1
only one reputation
#2
offline = online
#3 paula deen
true character You can’t hide your
#4 emma “I have the right of” way
don’t be
mitt romney #5
YOU ARE always being judged
#6 Minibar austin, tx
train your staff @andybeal
Views are mine and not of my employer
#7
that includes YOU!
#8 family feud
use the right account
pearl izumi #9
know your audience
#10 BritishAirways
BE PRESENT
#11 Tesco
Don’t automate engagement @andybeal
#12 Spaghettios
greed is
don’t talk tr@sh
Healthcare
you can’t cover up nasty @andybeal
BIG lies are eventually revealed
perfection is hard to
REPPEDBOOK.COM Andybeal.com@andybeal

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