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Online Marketing Performance
@JeffxNelson
#anduro
2
Customers – 400 to Date
“We help clients get more sales from online sources.”
Topics
Responsive Design
Website Performance
Review Sites
Social Media
Take Away:
Lots of Sites and Tools for Testing,
Mea...
Mobile = Responsive
4
Oh So Many Devices
http://codeboxr.com/blogs/top-5-advantages-of-responsive-web-page-design
Advantages
Super Flexible
Excellent User Experience
Cost Effective
Recommended By Google
Easy to Manage
6http://codeboxr.c...
Responsive Design
7
www.google.com/webmasters/
tools/mobile-friendly/
Responsive Design
8
www.browserstack
.com/responsive
Website Performance
www.SimilarWeb.com
www.Alexa.com
www.PRChecker.info
https://Moz.com/ResearchTools/OSE/
www.BacklinkWat...
10
13
Review Sites
Google+
Yelp
Zomato (Urbanspoon)
TripAdvisor
FourSquare/Swarm
Facebook
BBB
Google+
Yelp
Yelp
Zomato
Zomato
Social Media Performance
Klout.com
Facebook
 http://LikeAlyzer.com/
 www.facebook.com/PageName/insights/
Twitter
 https...
Social Media Performance
32
Social Media Performance
34
Social Media Performance
35
https://youtu.be/eTl97kfCJ5Q
22,365 Views
Articles
Technical Site Audit Checklist: 2015 Edition
https://moz.com/blog/technical-site-audit-for-2015
Do-It-Yourself We...
Investment $
Cost $ per Impression
Visit Rate % (CTR)
V / I
Lead Rate %
L / V
Offer Rate %
O / L
Take Rate %
S / O
Revenue...
42
Jeff Nelson, MBA
403-703-2247
jeff.nelson@anduro.com
@JeffxNelson
www.linkedin.com/in/jeffxnelson
Questions?
Online Marketing Performance
Online Marketing Performance
Online Marketing Performance
Online Marketing Performance
Online Marketing Performance
Online Marketing Performance
Online Marketing Performance
Online Marketing Performance
Online Marketing Performance
Online Marketing Performance
Online Marketing Performance
Online Marketing Performance
Online Marketing Performance
Online Marketing Performance
Online Marketing Performance
Online Marketing Performance
Online Marketing Performance
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Online Marketing Performance

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websites that are helpful for measuring the performance of your online marketing program

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Online Marketing Performance

  1. 1. Online Marketing Performance @JeffxNelson #anduro
  2. 2. 2 Customers – 400 to Date “We help clients get more sales from online sources.”
  3. 3. Topics Responsive Design Website Performance Review Sites Social Media Take Away: Lots of Sites and Tools for Testing, Measuring and Analyzing Performance 3
  4. 4. Mobile = Responsive 4
  5. 5. Oh So Many Devices http://codeboxr.com/blogs/top-5-advantages-of-responsive-web-page-design
  6. 6. Advantages Super Flexible Excellent User Experience Cost Effective Recommended By Google Easy to Manage 6http://codeboxr.com/blogs/top-5-advantages-of-responsive-web-page-design
  7. 7. Responsive Design 7 www.google.com/webmasters/ tools/mobile-friendly/
  8. 8. Responsive Design 8 www.browserstack .com/responsive
  9. 9. Website Performance www.SimilarWeb.com www.Alexa.com www.PRChecker.info https://Moz.com/ResearchTools/OSE/ www.BacklinkWatch.com https://Marketing.Grader.com/ www.StatsCrop.com www.SEO-Browser.com 9 Compare to Competitors
  10. 10. 10
  11. 11. 13
  12. 12. Review Sites Google+ Yelp Zomato (Urbanspoon) TripAdvisor FourSquare/Swarm Facebook BBB
  13. 13. Google+
  14. 14. Yelp
  15. 15. Yelp
  16. 16. Zomato
  17. 17. Zomato
  18. 18. Social Media Performance Klout.com Facebook  http://LikeAlyzer.com/  www.facebook.com/PageName/insights/ Twitter  https://TweetReach.com/  https://analytics.twitter.com/ YouTube  https://TweetReach.com/  https://analytics.twitter.com/ WeChat (mobile only)  http://www.wechat.com/en/ Instagram (mobile only)  http://iconosquare.com/ Pinterest 29
  19. 19. Social Media Performance 32
  20. 20. Social Media Performance 34
  21. 21. Social Media Performance 35
  22. 22. https://youtu.be/eTl97kfCJ5Q 22,365 Views
  23. 23. Articles Technical Site Audit Checklist: 2015 Edition https://moz.com/blog/technical-site-audit-for-2015 Do-It-Yourself Website Audit Checklist: Tips and Techniques for Real World Site Owners www.web-savvy-marketing.com/2014/07/website-audit-checklist/ The 15-Minute Social Media Audit www.web-savvy-marketing.com/2014/07/website-audit-checklist/
  24. 24. Investment $ Cost $ per Impression Visit Rate % (CTR) V / I Lead Rate % L / V Offer Rate % O / L Take Rate % S / O Revenue $ ROMI $ Cost $ per Visit Cost $ per Prospect Cost $ per Offer Cost $ per Sales 17 Essential Marketing Metrics
  25. 25. 42 Jeff Nelson, MBA 403-703-2247 jeff.nelson@anduro.com @JeffxNelson www.linkedin.com/in/jeffxnelson Questions?

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