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How I scaled Up my agency and sold it to a french group: saltmangotree

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10 years ago I started an agency with few of my friends. Scaled it up to 2 offices,25 members and some of the best brands working with us. Here is how I managed to scale it up and sell the business off.

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How I scaled Up my agency and sold it to a french group: saltmangotree

  1. 1. HOW I CREATED AN AGENCY WITH 70% BUSINESS INBOUNDAND SOLD IT TO A FRENCH GROUP HOW I CREATED AN AGENCY WITH 70% BUSINESS INBOUNDAND SOLD IT TO A FRENCH GROUP @andrine_mendez PULL
  2. 2. DO YOU WANT TO KNOW HOW? STARTING A BUSINESS IS ACTUALLY NEVER EASY BUT SCALING IT UP, IS A DIFFICULT TASK. I CREATED A BUSINESS,WENT FROM 5 TO 25 MEMBERS, 2 OFFICES & WORKED WITH THE BIGGEST BRANDS OUT THERE. DO YOU WANT TO KNOW HOW? @andrine_mendez PULL
  3. 3. UNIQUE WAY OF STORY TELLING HAVE A WE USED TO MAKE EVERY CLIENT PROPOSAL OR PITCH PRESENTATION AS A WHITE BOARD ANIMATION. THIS WOULD ‘WOW’ THE CLIENT, IS SELF- EXPLANATORY AND ALSO HELPS FOR CLIENTS TO EXPLAIN INTERNALLY. WE THEN PUBLISHED THESE VIDEOS ON YOUTUBE WHICH GRABBED FURTHER EYEBALLS. UNIQUE WAY OF STORY TELLING HAVE A @andrine_mendez PULL
  4. 4. BRAND CULTURE AMPLIFY BRAND CULTURE AMPLIFY WE MADE EACH OF OUR CREW MEMBERS THE SUPERSTARS, EVERY DESIGNER HAD THEIR OWN BRAND NAME AND FB PAGE. WE AMPLIFIED OUR HR CULTURE BY POSTING SUCH POSTERS AND HAVING INDIVIDUAL PORTFOLIO VIDEOS FOR TEAM MEMBERS. @andrine_mendez PULL
  5. 5. FAMILIAR CLIENTELE HAVE A THIS MIGHT SOUND LIKE A CHICKEN AND EGG SITUATION BUT TARGET CLIENTS WHO WILL CARRY WEIGHTAGE ON YOUR PORTFOLIO. WE ARE NOT SAYING WORK FOR FREE FOR THEM, BUT FOCUS ON ACQUIRING CLIENTS WHOSE NAMES CAN BE USE USED TO ATTRACT MORE CLIENTS. FAMILIAR CLIENTELE HAVE A @andrine_mendez PULL
  6. 6. CREATE BRAND INBOUND ASSETS CREATE BRAND INBOUND ASSETS FOR US OUR PITCH VIDEOS DID THE TRICK OF CREATING INBOUND HOOKS. YOU COULD EXPLORE CREATING PODCASTS OR EVENTS THAT CAN CAPTURE YOUR TARGET GROUP. @andrine_mendez PULL
  7. 7. 1.CHARGE EARLIER THAN YOU’RE COMFORTABLE WITH 2.CHARGE MORE THAN YOU’RE COMFORTABLE WITH 3.JUSTIFY ( OR KILL ) YOUR LOWEST PLAN 4.PLAN ON CHANGING PRICES QUOTE A PRICE AT PAR OR MORE QUOTE A PRICE AT PAR OR MORE @andrine_mendez PULL
  8. 8. THE RESULT (BESIDES GETTING ACQUIRED) THE RESULT (BESIDES GETTING ACQUIRED) @andrine_mendez PULL
  9. 9. INBOUND LEADS FROM WEBSITE CONTACT FORM FROM MULTI-NATIONAL COMPANIES. ATTRACTED TOP TALENT AND NEVER HAD SHORTAGE OF GETTING THE RIGHT PEOPLE. @andrine_mendez PULL
  10. 10. Like,Comment & Save @andrine_mendez THESE APPROACHES CAN BE APPLIED TO BOTH PRODUCT OR SERVICE BASED BUSINESSES. DROP A COMMENT IF YOU HAVE ANY QUESTIONS ON HOW TO SCALE UP YOUR BUSINESS.

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