2. Executive summary
Description - Funtick.club is a social platform for creating, sharing and
discussing events of any type– from small party at home to rock festival at
stadium.
Problem - Many people would like to organize their own events: for fun, for
personal growth or to earn some money. To make it they should find a suitable
place, equipment, and inventory, advertise and sell tickets. It is hard for
ordinary person to succeed in it and many won’t even try because of such
difficulties.
Solving – Funtick will help people to organize events. It will replace promoters,
producers, advertising agencies and managers.
*User just has to select the type of event, the date, quantity of visitors and add
the description, and system. And then, basing on predefined tags for the types
of events and keywords in description Funtick will find suitable place, suggest
the necessary equipment and related services from our partner's offers' and
will automatically calculate their total cost.
Market - European and US entertainment market. People aged from 16 to 40
years (about 220 Millions).
• Funtick contacts
mail:
funtick.club@gmail.com
phone:
+38 (093) 436-60-66
• Financial Information
Company Stage:
Prototype ready
Pre-money Valuation:
$2,200,000
Capital Seeking:
$214,000
additional issuance of
10%
double cash on cash
return in 2 years
3. Description
What we do & why
Our main goal is to give our users the possibility to meet each other in real
life more often!
Funtick is a platform which will help you to
organize an event from A to Z. Starting from
idea to ticket sales for ready event. And the
most important, You don’t need to be event-marketing
specialist to organize everything.
In addition, this is a social network, where
each can communicate with friends, invite
others to the interesting events, and arrange
meetings
We think that real friendship is better than
virtual!
• Real life communication
• Social network
• Possibility to organize
own events
4. Product
How does it looks like
Create your own event invite your friends Sell the tickets
5. Product
How it works
Our know-how is event constructor!
User
Idea
Simple registration
Event creation
Partner
verification
ready event
* User just has to select the type
of event, the date, quantity of
visitors and add the description,
system will find suitable place,
suggest the necessary equipment
and related services from our
partner's offers’ and will
automatically calculate their total
cost!
* When partners submit all
the necessary information,
event will appear on the
main page.
You can use part of the
money earned on selling
tickets to pay for providers
services
F r e e e v e n t s h a v e n o
comission
*Everything will happen on the Main page, where people will
communicate, meet new friends, share events, invite others to their
place, create appointments, hike, listen to concerts of their favorite
bands and dance together at the best parties.
6. Our goal
We’ll bring our users back to the real world
Future is in real-life communication!
Many social network users comply that they have more than 500
friends, but at the same time there are nobody who will invite
them to drink a coffee.
With our service you can easily choose where to go and gather a
big company of friends.
Our site will help to find an event which is especially interesting
to you.
You can invite your friends to accompany you just in two clicks.
There is no need to phone or write them
Everything old is new again!
7. Problem
What’s going wrong?
What we have now!
It’s not enough just to have musical talent to organize your own
concert. You’ll need to find a suitable place, sound
equipment, advertise and of course, sell tickets.
If you are not afraid of difficulties, you will have to call to dozen of
clubs or pubs, to find suitable rent some equipment, buy
advertising, in addition pay to the event agency 10% of tickets
revenue. You have to be experienced in event-marketing to
complete such task successfully and not to pay with your own
money for it.
The same situation with almost any type event that you
might want to organize. Master class? How people will
know that it’s happening? Where will it be? Sightseeing
tour? Same problems. Local football championship?
Where are you going to play it?..
Many people leave this idea in the very beginning, when
they realize how many problems they have to solve to
create a great event.
What to do if you don’t have experience
and money?!
8. Solution
How we will change the world
What will be
Funtick will help people to organize events. It will replace
promoters, producers, advertising agencies and managers
for ordinary people who do not have organizational skills.
User just has to select the type of event, the date, quantity of
visitors and add the description, and system, basing on
predefined tags for the type of event and keywords in
description will find suitable place, suggest the necessary
equipment and related services from our partner's offers' and
will automatically calculate their total cost. So user will have
the possibility to scroll everything and choose most
acceptable variant or provide his own place or discard some
services that are unnecessary for him.
Moreover Funtick will attract customers to our partners. So
it can act as an advertising platform for different
organizations from service, entertainment and HoReCa
industries.
With Funtick you can start your own small business !
9. Market overview
Who will be our users & why
• The need for such service exists on the market for several years, as it is evidenced by many
attempts to create similar projects, which unfortunately didn’t take into account the needs of ordinary
people, not only big agencies (but we have something to offer them as well)
• People would like to have a way to communicate with each other, not just a regular poster with
events
• We have interviewed more than 500 of our potential users and 90% of them told that they have some
knowledge or skills that they could to share with other people. Also they’ve admitted that Funtick can
help them to earn some extra money, by selling tickets to events they can organize.
10. Finance
How do we earn money
Income and cost structure of the project!
! More detail
regarding the
income and
costs structure
could be
provided after
NDA signing
! Payroll
expenses
greatly differ
due to the
stage of the
company
Income structure
Cost structure
! Advertising income – mainly income generated by
banner ads on the main pages of the web-site
! Event promotion services – value-added services
related to promotion of the event on the site as well as
placement of services providers in event constructor
! Tickets – income generated by issuance of e-tickets
(funticks)
! Payroll – described below
! Office rent
! Internet costs
! Utility
! Expendable office materials
! Business trips
! Advertising
! Server rent
CAPEX
Payroll
! Software development costs – part of payroll
capitalized as R&D costs (subtracted from payroll costs in
Income statement)
! Hardware – office equipment, appliances
! Administrative staff – CEO, CFO, CTO, COO
! Sales managers
! IT – Junior developer, UX designer. iOS developer,
Android developer, Lawyer, Marketing, Designer,
Accountant, Senior front-end developer, Technical
administrator, Server administrator
11. Finance
Our calculations
Rocketing revenue growth rate!
Revenue, USD thds! Costs, USD thds!
4 000
3 500
3 000
2 500
2 000
1 500
1 000
500
0
Ticket income
Event promotion service income
Advertising income
CAGR
220%
2015
2016
2017
2018
2019
1 600
1 400
1 200
1 000
800
600
400
200
0
Server rent
Business trips
Utility
Internet costs
Expendable office materials
Office
Advertising
Payroll
2015
2016
2017
2018
2019
! Revenue is expected to grow at CAGR 220% during 2015-2019, mainly due to rocketing increase of advertising
and tickets components
! Costs mainly consist of payroll expenses and advertising, that is quite logical for the current stage of the company
13. Finance
Our calculations
Fair valuation with growth potential !
! Primary valuation
method is DCF
! Enterprise value of the
company is calculated
to 2,2 USDm
! Company assumes to
have no debt
! We need USD
214’000 to cover our
negative cash flow in
the first year
! Assuming valuation of
USD 2,2m we are
planning additional
issuance of 10% of
the company in order
to cover the needs
! This investment will
allow the investor to
have double cash on
cash return in 2
years
Football field valuation, USDm
Types of valuation
Valuation of Funtick can be done using the following
methods:
! Discounted Cash Flow (the primary method)
implies construction of comprehensive financial model
with the forecast of key fincanials
! Transaction multiples – using the historical or
expected EBITDA and Revenue of the project to
calculate the enterprise value of the company using the
transaction multiples (EV/EBITDA or EV/Sales). In our
case impossible due to the low probability of the
financial statements in the first few years and negative
EBITDA
! Traded companies multiples – using the
multiples of listed companies (EV/EBITDA, EV/Sales) to
calculate the EV of the project. Needs the assumption
of control premium and illiquidity discount.
Basic Assumptions
! WACC – 34% (CAPM)
! Terminal period growth rate – 5%
! Tax rate – 18%
! EV/EBITDA multiple (2019F) – 10.0x
0,0
2,0
4,0
6,0
8,0
DCF with multiples
DCF
! The primary valuation method is DCF – EV 2,2
USDm
! DCF (TV multiple) implies calculating the terminal
value as EBITDA 2019 (2,3 USDm) multiplied by EV/
EBITDA 10.0x
14. Fund raising
How much money w need
Protection tools
Ownership structure before Round 1
Founders
100%
SPV
100%
Software product
Ownership structure after
Round 1
SPV
Founder
90%
100%
Investor
Addition 10%
al share
issue
Software product
Possible protective provisions to founder:
! Call option – the current owner is assumed to have a call option with the
strike price plus premium for the additional share issue
! Employee stock option program – CEO, CIO and CFO are provided
with the call stock options as part of motivation (vesting every half year)
! Lock-up period – additional share issue is forbidden to be sold for the
period of 1 year
! Tag along – minority share holder has a right to sell its stake at the same
price if the majority shareholder exits
! Preferred shares – lower voting rights (or even no voting right), but higher
return when dividends are paid out.
! Pay-to-Play - requirement for an existing investor to participate in a
subsequent investment round
Protection of investor:
! Founder Vesting - To protect investors from an early, unplanned exit by the
founder, founder ownership is subject to a vesting schedule with nothing up front
and sequential vesting over, usually, four years.
! First refusal right - a negotiated obligation of the company or existing
investors to offer shares to the company or other existing investors at the price
offered, prior to selling shares to new investors
! Drag along - A majority shareholders' right, obligating minority shareholders,
whose shares are bound into the shareholders' agreement, to sell their shares
into an offer the majority wishes to execute, assuming the bidder for the shares
wants 100%.
! Haircut – decrease of EV in case of low probability of the forecasted cash
flows
15. Project Team
Who we are
We are passionate with idea and!
are planning to use Funtick by ourselves!
Andrey Nadosha
Role in the project: CEO. Main ideologist of the
project.
Education: Institute of international relationships
Work Experience: More than 3 years in government
institutions
Dmitriy Koba
Role in the project: CFO. Develops investment
strategy and specializes in financial questions
Education: Kyiv National Economic University and
Vienna University of Economics and Business
Administration
Work Experience: more than 4 years of experience in
financial/investment industry
Ivan Kusymchak
Role in the project: COO. Helps to run the project
and to find essential resources
Education: National Technical University of Ukraine
"Kyiv Polytechnic Institute"
Work Experience: more than 8 years in Information
Security and IT consulting sphere
Serhii Reinhold
Role in the project: CTO. Developer. Specializes in
technical questions
Education: National Technical University of Ukraine
"Kyiv Polytechnic Institute"
Work Experience: more than 8 years in web-development
16. Contacts
Reach us if you have any questions
We’ll be glad to talk to you!
Andrey Nadosha
Everything about main idea of FunTick
andrey.nadosha@gmail.com
facebook.com/andrey.ndha
skype: andrey.nadosha
Ivan Kuzymchak
Any questions about product
ivkuzymchak@gmail.com
www.facebook.com/john.fly.581
skype: john_the_fly
Dmitriy Koba
Financial questions
dmitriy.koba@gmail.com
facebook.com/dmitriy.koba
Serhii Reinhold
Technical questions
kykywkin@ukr.net
www.facebook.com/serg.reinhold
skype: serg.rain