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funtick.club@gmail.com
Executive summary 
Description - Funtick.club is a social platform for creating, sharing and 
discussing events of any type– from small party at home to rock festival at 
stadium. 
Problem - Many people would like to organize their own events: for fun, for 
personal growth or to earn some money. To make it they should find a suitable 
place, equipment, and inventory, advertise and sell tickets. It is hard for 
ordinary person to succeed in it and many won’t even try because of such 
difficulties. 
Solving – Funtick will help people to organize events. It will replace promoters, 
producers, advertising agencies and managers. 
*User just has to select the type of event, the date, quantity of visitors and add 
the description, and system. And then, basing on predefined tags for the types 
of events and keywords in description Funtick will find suitable place, suggest 
the necessary equipment and related services from our partner's offers' and 
will automatically calculate their total cost. 
Market - European and US entertainment market. People aged from 16 to 40 
years (about 220 Millions). 
• Funtick contacts 
mail: 
funtick.club@gmail.com 
phone: 
+38 (093) 436-60-66 
• Financial Information 
Company Stage: 
Prototype ready 
Pre-money Valuation: 
$2,200,000 
Capital Seeking: 
$214,000 
additional issuance of 
10% 
double cash on cash 
return in 2 years
Description 
What we do & why 
Our main goal is to give our users the possibility to meet each other in real 
life more often! 
Funtick is a platform which will help you to 
organize an event from A to Z. Starting from 
idea to ticket sales for ready event. And the 
most important, You don’t need to be event-marketing 
specialist to organize everything. 
In addition, this is a social network, where 
each can communicate with friends, invite 
others to the interesting events, and arrange 
meetings 
We think that real friendship is better than 
virtual! 
• Real life communication 
• Social network 
• Possibility to organize 
own events
Product 
How does it looks like 
Create your own event invite your friends Sell the tickets
Product 
How it works 
Our know-how is event constructor! 
User 
Idea 
Simple registration 
Event creation 
Partner 
verification 
ready event 
* User just has to select the type 
of event, the date, quantity of 
visitors and add the description, 
system will find suitable place, 
suggest the necessary equipment 
and related services from our 
partner's offers’ and will 
automatically calculate their total 
cost! 
* When partners submit all 
the necessary information, 
event will appear on the 
main page. 
You can use part of the 
money earned on selling 
tickets to pay for providers 
services 
F r e e e v e n t s h a v e n o 
comission 
*Everything will happen on the Main page, where people will 
communicate, meet new friends, share events, invite others to their 
place, create appointments, hike, listen to concerts of their favorite 
bands and dance together at the best parties.
Our goal 
We’ll bring our users back to the real world 
Future is in real-life communication! 
Many social network users comply that they have more than 500 
friends, but at the same time there are nobody who will invite 
them to drink a coffee. 
With our service you can easily choose where to go and gather a 
big company of friends. 
Our site will help to find an event which is especially interesting 
to you. 
You can invite your friends to accompany you just in two clicks. 
There is no need to phone or write them 
Everything old is new again!
Problem 
What’s going wrong? 
What we have now! 
It’s not enough just to have musical talent to organize your own 
concert. You’ll need to find a suitable place, sound 
equipment, advertise and of course, sell tickets. 
If you are not afraid of difficulties, you will have to call to dozen of 
clubs or pubs, to find suitable rent some equipment, buy 
advertising, in addition pay to the event agency 10% of tickets 
revenue. You have to be experienced in event-marketing to 
complete such task successfully and not to pay with your own 
money for it. 
The same situation with almost any type event that you 
might want to organize. Master class? How people will 
know that it’s happening? Where will it be? Sightseeing 
tour? Same problems. Local football championship? 
Where are you going to play it?.. 
Many people leave this idea in the very beginning, when 
they realize how many problems they have to solve to 
create a great event. 
What to do if you don’t have experience 
and money?!
Solution 
How we will change the world 
What will be 
Funtick will help people to organize events. It will replace 
promoters, producers, advertising agencies and managers 
for ordinary people who do not have organizational skills. 
User just has to select the type of event, the date, quantity of 
visitors and add the description, and system, basing on 
predefined tags for the type of event and keywords in 
description will find suitable place, suggest the necessary 
equipment and related services from our partner's offers' and 
will automatically calculate their total cost. So user will have 
the possibility to scroll everything and choose most 
acceptable variant or provide his own place or discard some 
services that are unnecessary for him. 
Moreover Funtick will attract customers to our partners. So 
it can act as an advertising platform for different 
organizations from service, entertainment and HoReCa 
industries. 
With Funtick you can start your own small business !
Market overview 
Who will be our users & why 
• The need for such service exists on the market for several years, as it is evidenced by many 
attempts to create similar projects, which unfortunately didn’t take into account the needs of ordinary 
people, not only big agencies (but we have something to offer them as well) 
• People would like to have a way to communicate with each other, not just a regular poster with 
events 
• We have interviewed more than 500 of our potential users and 90% of them told that they have some 
knowledge or skills that they could to share with other people. Also they’ve admitted that Funtick can 
help them to earn some extra money, by selling tickets to events they can organize.
Finance 
How do we earn money 
Income and cost structure of the project! 
! More detail 
regarding the 
income and 
costs structure 
could be 
provided after 
NDA signing 
! Payroll 
expenses 
greatly differ 
due to the 
stage of the 
company 
Income structure 
Cost structure 
! Advertising income – mainly income generated by 
banner ads on the main pages of the web-site 
! Event promotion services – value-added services 
related to promotion of the event on the site as well as 
placement of services providers in event constructor 
! Tickets – income generated by issuance of e-tickets 
(funticks) 
! Payroll – described below 
! Office rent 
! Internet costs 
! Utility 
! Expendable office materials 
! Business trips 
! Advertising 
! Server rent 
CAPEX 
Payroll 
! Software development costs – part of payroll 
capitalized as R&D costs (subtracted from payroll costs in 
Income statement) 
! Hardware – office equipment, appliances 
! Administrative staff – CEO, CFO, CTO, COO 
! Sales managers 
! IT – Junior developer, UX designer. iOS developer, 
Android developer, Lawyer, Marketing, Designer, 
Accountant, Senior front-end developer, Technical 
administrator, Server administrator
Finance 
Our calculations 
Rocketing revenue growth rate! 
Revenue, USD thds! Costs, USD thds! 
4 000 
3 500 
3 000 
2 500 
2 000 
1 500 
1 000 
500 
0 
Ticket income 
Event promotion service income 
Advertising income 
CAGR 
220% 
2015 
2016 
2017 
2018 
2019 
1 600 
1 400 
1 200 
1 000 
800 
600 
400 
200 
0 
Server rent 
Business trips 
Utility 
Internet costs 
Expendable office materials 
Office 
Advertising 
Payroll 
2015 
2016 
2017 
2018 
2019 
! Revenue is expected to grow at CAGR 220% during 2015-2019, mainly due to rocketing increase of advertising 
and tickets components 
! Costs mainly consist of payroll expenses and advertising, that is quite logical for the current stage of the company
Finance 
Our calculations 
Strong profitability due to market expansion ! 
EBITDA dynamics, USD thds! Cash-flow dynamics, USD thds! 
21% 
46% 
64% 
0,7 
0,6 
0,5 
0,4 
0,3 
0,2 
0,1 
0 
2 500 
2 000 
1 500 
1 000 
500 
0 
-500 
2015 
2016 
2017 
2018 
2019 
FCFF 
FCFF Cumulative 
(214,6) 
(503,2) 
(249,6) 
686,3 
2 672,1 
3 000 
2 500 
2 000 
1 500 
1 000 
500 
0 
-500 
-1 000 
2015 
2016 
2017 
2018 
2019
Finance 
Our calculations 
Fair valuation with growth potential ! 
! Primary valuation 
method is DCF 
! Enterprise value of the 
company is calculated 
to 2,2 USDm 
! Company assumes to 
have no debt 
! We need USD 
214’000 to cover our 
negative cash flow in 
the first year 
! Assuming valuation of 
USD 2,2m we are 
planning additional 
issuance of 10% of 
the company in order 
to cover the needs 
! This investment will 
allow the investor to 
have double cash on 
cash return in 2 
years 
Football field valuation, USDm 
Types of valuation 
Valuation of Funtick can be done using the following 
methods: 
! Discounted Cash Flow (the primary method) 
implies construction of comprehensive financial model 
with the forecast of key fincanials 
! Transaction multiples – using the historical or 
expected EBITDA and Revenue of the project to 
calculate the enterprise value of the company using the 
transaction multiples (EV/EBITDA or EV/Sales). In our 
case impossible due to the low probability of the 
financial statements in the first few years and negative 
EBITDA 
! Traded companies multiples – using the 
multiples of listed companies (EV/EBITDA, EV/Sales) to 
calculate the EV of the project. Needs the assumption 
of control premium and illiquidity discount. 
Basic Assumptions 
! WACC – 34% (CAPM) 
! Terminal period growth rate – 5% 
! Tax rate – 18% 
! EV/EBITDA multiple (2019F) – 10.0x 
0,0 
2,0 
4,0 
6,0 
8,0 
DCF with multiples 
DCF 
! The primary valuation method is DCF – EV 2,2 
USDm 
! DCF (TV multiple) implies calculating the terminal 
value as EBITDA 2019 (2,3 USDm) multiplied by EV/ 
EBITDA 10.0x
Fund raising 
How much money w need 
Protection tools 
Ownership structure before Round 1 
Founders 
100% 
SPV 
100% 
Software product 
Ownership structure after 
Round 1 
SPV 
Founder 
90% 
100% 
Investor 
Addition 10% 
al share 
issue 
Software product 
Possible protective provisions to founder: 
! Call option – the current owner is assumed to have a call option with the 
strike price plus premium for the additional share issue 
! Employee stock option program – CEO, CIO and CFO are provided 
with the call stock options as part of motivation (vesting every half year) 
! Lock-up period – additional share issue is forbidden to be sold for the 
period of 1 year 
! Tag along – minority share holder has a right to sell its stake at the same 
price if the majority shareholder exits 
! Preferred shares – lower voting rights (or even no voting right), but higher 
return when dividends are paid out. 
! Pay-to-Play - requirement for an existing investor to participate in a 
subsequent investment round 
Protection of investor: 
! Founder Vesting - To protect investors from an early, unplanned exit by the 
founder, founder ownership is subject to a vesting schedule with nothing up front 
and sequential vesting over, usually, four years. 
! First refusal right - a negotiated obligation of the company or existing 
investors to offer shares to the company or other existing investors at the price 
offered, prior to selling shares to new investors 
! Drag along - A majority shareholders' right, obligating minority shareholders, 
whose shares are bound into the shareholders' agreement, to sell their shares 
into an offer the majority wishes to execute, assuming the bidder for the shares 
wants 100%. 
! Haircut – decrease of EV in case of low probability of the forecasted cash 
flows
Project Team 
Who we are 
We are passionate with idea and! 
are planning to use Funtick by ourselves! 
Andrey Nadosha 
Role in the project: CEO. Main ideologist of the 
project. 
Education: Institute of international relationships 
Work Experience: More than 3 years in government 
institutions 
Dmitriy Koba 
Role in the project: CFO. Develops investment 
strategy and specializes in financial questions 
Education: Kyiv National Economic University and 
Vienna University of Economics and Business 
Administration 
Work Experience: more than 4 years of experience in 
financial/investment industry 
Ivan Kusymchak 
Role in the project: COO. Helps to run the project 
and to find essential resources 
Education: National Technical University of Ukraine 
"Kyiv Polytechnic Institute" 
Work Experience: more than 8 years in Information 
Security and IT consulting sphere 
Serhii Reinhold 
Role in the project: CTO. Developer. Specializes in 
technical questions 
Education: National Technical University of Ukraine 
"Kyiv Polytechnic Institute" 
Work Experience: more than 8 years in web-development
Contacts 
Reach us if you have any questions 
We’ll be glad to talk to you! 
Andrey Nadosha 
Everything about main idea of FunTick 
andrey.nadosha@gmail.com 
facebook.com/andrey.ndha 
skype: andrey.nadosha 
Ivan Kuzymchak 
Any questions about product 
ivkuzymchak@gmail.com 
www.facebook.com/john.fly.581 
skype: john_the_fly 
Dmitriy Koba 
Financial questions 
dmitriy.koba@gmail.com 
facebook.com/dmitriy.koba 
Serhii Reinhold 
Technical questions 
kykywkin@ukr.net 
www.facebook.com/serg.reinhold 
skype: serg.rain

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Funtick

  • 1. Give me some fun funtick.club@gmail.com
  • 2. Executive summary Description - Funtick.club is a social platform for creating, sharing and discussing events of any type– from small party at home to rock festival at stadium. Problem - Many people would like to organize their own events: for fun, for personal growth or to earn some money. To make it they should find a suitable place, equipment, and inventory, advertise and sell tickets. It is hard for ordinary person to succeed in it and many won’t even try because of such difficulties. Solving – Funtick will help people to organize events. It will replace promoters, producers, advertising agencies and managers. *User just has to select the type of event, the date, quantity of visitors and add the description, and system. And then, basing on predefined tags for the types of events and keywords in description Funtick will find suitable place, suggest the necessary equipment and related services from our partner's offers' and will automatically calculate their total cost. Market - European and US entertainment market. People aged from 16 to 40 years (about 220 Millions). • Funtick contacts mail: funtick.club@gmail.com phone: +38 (093) 436-60-66 • Financial Information Company Stage: Prototype ready Pre-money Valuation: $2,200,000 Capital Seeking: $214,000 additional issuance of 10% double cash on cash return in 2 years
  • 3. Description What we do & why Our main goal is to give our users the possibility to meet each other in real life more often! Funtick is a platform which will help you to organize an event from A to Z. Starting from idea to ticket sales for ready event. And the most important, You don’t need to be event-marketing specialist to organize everything. In addition, this is a social network, where each can communicate with friends, invite others to the interesting events, and arrange meetings We think that real friendship is better than virtual! • Real life communication • Social network • Possibility to organize own events
  • 4. Product How does it looks like Create your own event invite your friends Sell the tickets
  • 5. Product How it works Our know-how is event constructor! User Idea Simple registration Event creation Partner verification ready event * User just has to select the type of event, the date, quantity of visitors and add the description, system will find suitable place, suggest the necessary equipment and related services from our partner's offers’ and will automatically calculate their total cost! * When partners submit all the necessary information, event will appear on the main page. You can use part of the money earned on selling tickets to pay for providers services F r e e e v e n t s h a v e n o comission *Everything will happen on the Main page, where people will communicate, meet new friends, share events, invite others to their place, create appointments, hike, listen to concerts of their favorite bands and dance together at the best parties.
  • 6. Our goal We’ll bring our users back to the real world Future is in real-life communication! Many social network users comply that they have more than 500 friends, but at the same time there are nobody who will invite them to drink a coffee. With our service you can easily choose where to go and gather a big company of friends. Our site will help to find an event which is especially interesting to you. You can invite your friends to accompany you just in two clicks. There is no need to phone or write them Everything old is new again!
  • 7. Problem What’s going wrong? What we have now! It’s not enough just to have musical talent to organize your own concert. You’ll need to find a suitable place, sound equipment, advertise and of course, sell tickets. If you are not afraid of difficulties, you will have to call to dozen of clubs or pubs, to find suitable rent some equipment, buy advertising, in addition pay to the event agency 10% of tickets revenue. You have to be experienced in event-marketing to complete such task successfully and not to pay with your own money for it. The same situation with almost any type event that you might want to organize. Master class? How people will know that it’s happening? Where will it be? Sightseeing tour? Same problems. Local football championship? Where are you going to play it?.. Many people leave this idea in the very beginning, when they realize how many problems they have to solve to create a great event. What to do if you don’t have experience and money?!
  • 8. Solution How we will change the world What will be Funtick will help people to organize events. It will replace promoters, producers, advertising agencies and managers for ordinary people who do not have organizational skills. User just has to select the type of event, the date, quantity of visitors and add the description, and system, basing on predefined tags for the type of event and keywords in description will find suitable place, suggest the necessary equipment and related services from our partner's offers' and will automatically calculate their total cost. So user will have the possibility to scroll everything and choose most acceptable variant or provide his own place or discard some services that are unnecessary for him. Moreover Funtick will attract customers to our partners. So it can act as an advertising platform for different organizations from service, entertainment and HoReCa industries. With Funtick you can start your own small business !
  • 9. Market overview Who will be our users & why • The need for such service exists on the market for several years, as it is evidenced by many attempts to create similar projects, which unfortunately didn’t take into account the needs of ordinary people, not only big agencies (but we have something to offer them as well) • People would like to have a way to communicate with each other, not just a regular poster with events • We have interviewed more than 500 of our potential users and 90% of them told that they have some knowledge or skills that they could to share with other people. Also they’ve admitted that Funtick can help them to earn some extra money, by selling tickets to events they can organize.
  • 10. Finance How do we earn money Income and cost structure of the project! ! More detail regarding the income and costs structure could be provided after NDA signing ! Payroll expenses greatly differ due to the stage of the company Income structure Cost structure ! Advertising income – mainly income generated by banner ads on the main pages of the web-site ! Event promotion services – value-added services related to promotion of the event on the site as well as placement of services providers in event constructor ! Tickets – income generated by issuance of e-tickets (funticks) ! Payroll – described below ! Office rent ! Internet costs ! Utility ! Expendable office materials ! Business trips ! Advertising ! Server rent CAPEX Payroll ! Software development costs – part of payroll capitalized as R&D costs (subtracted from payroll costs in Income statement) ! Hardware – office equipment, appliances ! Administrative staff – CEO, CFO, CTO, COO ! Sales managers ! IT – Junior developer, UX designer. iOS developer, Android developer, Lawyer, Marketing, Designer, Accountant, Senior front-end developer, Technical administrator, Server administrator
  • 11. Finance Our calculations Rocketing revenue growth rate! Revenue, USD thds! Costs, USD thds! 4 000 3 500 3 000 2 500 2 000 1 500 1 000 500 0 Ticket income Event promotion service income Advertising income CAGR 220% 2015 2016 2017 2018 2019 1 600 1 400 1 200 1 000 800 600 400 200 0 Server rent Business trips Utility Internet costs Expendable office materials Office Advertising Payroll 2015 2016 2017 2018 2019 ! Revenue is expected to grow at CAGR 220% during 2015-2019, mainly due to rocketing increase of advertising and tickets components ! Costs mainly consist of payroll expenses and advertising, that is quite logical for the current stage of the company
  • 12. Finance Our calculations Strong profitability due to market expansion ! EBITDA dynamics, USD thds! Cash-flow dynamics, USD thds! 21% 46% 64% 0,7 0,6 0,5 0,4 0,3 0,2 0,1 0 2 500 2 000 1 500 1 000 500 0 -500 2015 2016 2017 2018 2019 FCFF FCFF Cumulative (214,6) (503,2) (249,6) 686,3 2 672,1 3 000 2 500 2 000 1 500 1 000 500 0 -500 -1 000 2015 2016 2017 2018 2019
  • 13. Finance Our calculations Fair valuation with growth potential ! ! Primary valuation method is DCF ! Enterprise value of the company is calculated to 2,2 USDm ! Company assumes to have no debt ! We need USD 214’000 to cover our negative cash flow in the first year ! Assuming valuation of USD 2,2m we are planning additional issuance of 10% of the company in order to cover the needs ! This investment will allow the investor to have double cash on cash return in 2 years Football field valuation, USDm Types of valuation Valuation of Funtick can be done using the following methods: ! Discounted Cash Flow (the primary method) implies construction of comprehensive financial model with the forecast of key fincanials ! Transaction multiples – using the historical or expected EBITDA and Revenue of the project to calculate the enterprise value of the company using the transaction multiples (EV/EBITDA or EV/Sales). In our case impossible due to the low probability of the financial statements in the first few years and negative EBITDA ! Traded companies multiples – using the multiples of listed companies (EV/EBITDA, EV/Sales) to calculate the EV of the project. Needs the assumption of control premium and illiquidity discount. Basic Assumptions ! WACC – 34% (CAPM) ! Terminal period growth rate – 5% ! Tax rate – 18% ! EV/EBITDA multiple (2019F) – 10.0x 0,0 2,0 4,0 6,0 8,0 DCF with multiples DCF ! The primary valuation method is DCF – EV 2,2 USDm ! DCF (TV multiple) implies calculating the terminal value as EBITDA 2019 (2,3 USDm) multiplied by EV/ EBITDA 10.0x
  • 14. Fund raising How much money w need Protection tools Ownership structure before Round 1 Founders 100% SPV 100% Software product Ownership structure after Round 1 SPV Founder 90% 100% Investor Addition 10% al share issue Software product Possible protective provisions to founder: ! Call option – the current owner is assumed to have a call option with the strike price plus premium for the additional share issue ! Employee stock option program – CEO, CIO and CFO are provided with the call stock options as part of motivation (vesting every half year) ! Lock-up period – additional share issue is forbidden to be sold for the period of 1 year ! Tag along – minority share holder has a right to sell its stake at the same price if the majority shareholder exits ! Preferred shares – lower voting rights (or even no voting right), but higher return when dividends are paid out. ! Pay-to-Play - requirement for an existing investor to participate in a subsequent investment round Protection of investor: ! Founder Vesting - To protect investors from an early, unplanned exit by the founder, founder ownership is subject to a vesting schedule with nothing up front and sequential vesting over, usually, four years. ! First refusal right - a negotiated obligation of the company or existing investors to offer shares to the company or other existing investors at the price offered, prior to selling shares to new investors ! Drag along - A majority shareholders' right, obligating minority shareholders, whose shares are bound into the shareholders' agreement, to sell their shares into an offer the majority wishes to execute, assuming the bidder for the shares wants 100%. ! Haircut – decrease of EV in case of low probability of the forecasted cash flows
  • 15. Project Team Who we are We are passionate with idea and! are planning to use Funtick by ourselves! Andrey Nadosha Role in the project: CEO. Main ideologist of the project. Education: Institute of international relationships Work Experience: More than 3 years in government institutions Dmitriy Koba Role in the project: CFO. Develops investment strategy and specializes in financial questions Education: Kyiv National Economic University and Vienna University of Economics and Business Administration Work Experience: more than 4 years of experience in financial/investment industry Ivan Kusymchak Role in the project: COO. Helps to run the project and to find essential resources Education: National Technical University of Ukraine "Kyiv Polytechnic Institute" Work Experience: more than 8 years in Information Security and IT consulting sphere Serhii Reinhold Role in the project: CTO. Developer. Specializes in technical questions Education: National Technical University of Ukraine "Kyiv Polytechnic Institute" Work Experience: more than 8 years in web-development
  • 16. Contacts Reach us if you have any questions We’ll be glad to talk to you! Andrey Nadosha Everything about main idea of FunTick andrey.nadosha@gmail.com facebook.com/andrey.ndha skype: andrey.nadosha Ivan Kuzymchak Any questions about product ivkuzymchak@gmail.com www.facebook.com/john.fly.581 skype: john_the_fly Dmitriy Koba Financial questions dmitriy.koba@gmail.com facebook.com/dmitriy.koba Serhii Reinhold Technical questions kykywkin@ukr.net www.facebook.com/serg.reinhold skype: serg.rain