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Improving Search on
GrowthHackers.com
By @andrewthompsonx
The Problem
1. Many search queries return few results

Query: ‘sean ellis’

Query: ‘ctr’

1 Result

Query: ‘retention’

1 Result
2 Res...
2. “Popular” posts aren’t ranked highest
Query: ‘uber’

Query: ‘square’

These popular posts
should be ranked higher
Users are already unable to find great GH content
The Goal
Improve search on GrowthHackers.com so users
are able to easily find content they’re looking for.
The Solution
Develop like a @leanstartup...
So we should build a search algorithm:
That’s mad… let’s rather build an MVP
Swiftype has the ideal snap-in site search

Setup in
under 1
hour
I have it working… try it out on my blog today:

Query: ‘sean ellis’
178 Results

http://www.andrewthompson.co/2013/01/imp...
Measure

Search

Navigate

Comment

Set up a funnel to measure search completion rates
Measure

Did you find what you were searching for?

Yes

No

Ask users about their search experience
Measure

Swiftype also has analytics for searches that return zero results
Learn

Are GH users finding more of the content that
they’re searching for?
Andrew Thompson
VP of Growth, RESAAS
Six years of experience building
software, managing products &
growth hacking for sta...
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Improving Search on GrowthHackers.com

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Goal: Improve search on GrowthHackers.com so users are able to easily find content they’re looking for.

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Improving Search on GrowthHackers.com

  1. 1. Improving Search on GrowthHackers.com By @andrewthompsonx
  2. 2. The Problem
  3. 3. 1. Many search queries return few results Query: ‘sean ellis’ Query: ‘ctr’ 1 Result Query: ‘retention’ 1 Result 2 Results More posts and comments exist but aren’t being returned
  4. 4. 2. “Popular” posts aren’t ranked highest Query: ‘uber’ Query: ‘square’ These popular posts should be ranked higher
  5. 5. Users are already unable to find great GH content
  6. 6. The Goal
  7. 7. Improve search on GrowthHackers.com so users are able to easily find content they’re looking for.
  8. 8. The Solution
  9. 9. Develop like a @leanstartup...
  10. 10. So we should build a search algorithm:
  11. 11. That’s mad… let’s rather build an MVP
  12. 12. Swiftype has the ideal snap-in site search Setup in under 1 hour
  13. 13. I have it working… try it out on my blog today: Query: ‘sean ellis’ 178 Results http://www.andrewthompson.co/2013/01/improving-search-for-growthhackerscom.html
  14. 14. Measure Search Navigate Comment Set up a funnel to measure search completion rates
  15. 15. Measure Did you find what you were searching for? Yes No Ask users about their search experience
  16. 16. Measure Swiftype also has analytics for searches that return zero results
  17. 17. Learn Are GH users finding more of the content that they’re searching for?
  18. 18. Andrew Thompson VP of Growth, RESAAS Six years of experience building software, managing products & growth hacking for startups in Europe and Canada. @andrewthompsonx

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