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Certimarca

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[english]Software and services developed to deter, detect and defend enterprises’ assets, such as contents, documents and brands, against security threats. Technology employed is based on insertion and validation of markings—2D barcodes and watermarkings—and uses smartphones and other similar devices.
[português]Softwares e serviços que protegem conteúdos digitais e documentos físicos contra falsificações e vazamentos, baseados na geração de marcações (códigos de barra 2D e marcas d água digitais), com leitura através de dispositivos móveis: celulares e outros.

Publicada em: Negócios
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Certimarca

  1. 1. Suntech – Proprietary & Confidential<br />
  2. 2. Suntech – Proprietary & Confidential<br />A CERTIMARCA<br />A CERTIMARCA surgiu em 2010 como uma spin-off da Suntech S.A., sendo a única empresa com tecnologia nacional para geração e leitura de marcações visíveis e invisíveis.<br />Missão<br />Aumentar a segurança de clientes que precisam proteger seus negócios contra falsificações de documentos, conteúdos e produtos, através de marcações especiais e leitura com celulares. <br />Visão<br />Até 2015, sermos o líder no mercado latino-americano de tecnologias de segurança e autenticação de documentos, conteúdos e produtos.<br />
  3. 3. Suntech – Proprietary & Confidential<br />Realidade das Corporações<br />Empresas sofrem cada vez mais ameaças contra a segurança de seus produtos e informações.<br />Falsificações<br />Vazamentos<br />Adulterações<br />
  4. 4. Proposição de Valor<br />Fornecer ferramentas de proteção para nossos clientes de modo a garantir:<br />Autenticidade<br />Integridade<br />Confidencialidade<br />Suntech – Proprietary & Confidential<br />
  5. 5. Suntech – Proprietary & Confidential<br />Soluções<br />A CERTIMARCA produz softwares para proteção de:<br />CertiBrand<br />Proteção de marcas e produtos<br />CertiDoc<br />Proteção de documentos físicos<br />CertiContent<br />Proteção de conteúdos digitais<br />Com uso de marcações e leitura pelo celular.<br />
  6. 6. Suntech – Proprietary & Confidential<br />Tecnologias: Códigos 2D<br />Nossos códigos têm:<br /><ul><li>Maior segurança, já que o padrão de construção é proprietário.
  7. 7. Menor tamanho do que os padrões QR Code e Datamatrix;</li></ul>Ourcode<br />Data Matrix<br />QR Code<br />
  8. 8. Nossa marcação é feita com um sinal digital imperceptível inserido em áudio, imagem ou vídeo, atendendo os requisitos de<br />Suntech – Proprietary & Confidential<br />Tecnologias: Watermarking<br />Capacidade Armazenamento<br />Detecção cega ou informada<br />Segurança<br />Robustez<br />Transparência<br />Original<br />Marcação exagerada<br />Marcação real<br />
  9. 9. Suntech – Proprietary & Confidential<br />Comparativo de Tecnologias<br />
  10. 10. Aplicações<br />Suntech – Proprietary & Confidential<br />
  11. 11. Suntech – Proprietary & Confidential<br />Aplicações<br />
  12. 12. Suntech – Proprietary & Confidential<br />Princípios de Operação<br />Processo de Marcação<br />Geração do Documento<br />Marcação do Documento<br />(1)<br />(2)<br />(3)<br />Envio (de partes) do Documento para o Servidor CERTIMARCA<br />(4)<br />Tecnologias: <br />Códigos 2D / Watermarking / Criptogramas. <br />Envio do Documento Protegido para o Cliente<br />
  13. 13. Suntech – Proprietary & Confidential<br />Princípios de Operação<br />Processo de Validação<br />Conferência do Documento<br />(2)<br />(1)<br />Utilização do Documento<br />Dispositivos de leitura<br />Validação do Documento e Continuidade das Atividades<br />(4)<br />(3)<br />Acesso ao servidor<br />CERTIMARCA<br />Ou<br />
  14. 14. Suntech – Proprietary & Confidential<br />Estratégia de Mercado<br />Setores e AplicaçõesAlvo<br />
  15. 15. Suntech – Proprietary & Confidential<br />Estratégia de Mercado<br />Modelo de Negócio<br /><ul><li> Venda de assinaturas: valor baseado na quantidade de marcações geradas.
  16. 16. Leitura e autenticação GRATUITAS.
  17. 17. Hospedagem na CERTIMARCA ou no cliente.</li></ul>CertiBrand<br />CertiDoc<br />CertiContent<br /><ul><li>Projeto específico da marcação em vídeos, áudios e imagens.</li></li></ul><li>Suntech – Proprietary & Confidential<br />Estratégia de Mercado<br />Modelos de Parceria<br />Recomendações: Comissionado.<br />Integração: Venda conjunta com desconto<br />2<br />2<br />Parceiro 2<br />Parceiro 1<br />Parceiro 3<br />1<br />1<br />1<br />1<br />Cliente 1<br />Cliente 2<br />Cliente 3<br />Cliente 4<br />
  18. 18. Suntech – Proprietary & Confidential<br />PróximosPassosSugeridos<br />Difundir internamente:<br /><ul><li>Envolver responsáveis diretos.
  19. 19. Certimarca fornece mais detalhes.</li></ul>Decidir sobre a parceria:<br /><ul><li>Prover documentação.
  20. 20. Executar Prova de conceito.</li></li></ul><li>Certimarca – Proprietary & Confidential<br />Obrigado!<br />Contato<br />André RibasPereira<br />(48) 9983-8918<br />andre.ribas@certimarca.com.br<br />

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