Starting Up by Failing

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André Ribeirinho

A presentation done at Startup Pirates @ Lisbon 2012.

Business Entertainment & Humor

Starting Up by Failing
Startup Pirates @ Lisboa 2012

Photo by Ricardo Bernardo

Hi, I’m Andre.

About me

Lisbon, Portugal, World.
Computer Science Engineer.
Co-Founder of Adegga.com and AVIN.
Event organizer.
Entrepreneur.
First company @ 19 years old.

Online Wine Guide
& Selection of Wine Events

Adegga Wine Market:
850 People & 300 Wines

Top 10 Whites for the Summer

What consumers really wanted.

Fail #2
Selling a product
customers didn’t
want to pay for.

People want wine recommendations.

Producers want to promote their wines.

I could make money
promoting & selling wine
at the same time.

I was on to something!

Back to the drawing board.

Listen.
Research.
Discuss.
Travel.
Think.

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Starting Up by Failing

1. Starting Up by Failing Startup Pirates @ Lisboa 2012

2. Photo by Ricardo Bernardo Hi, I’m Andre.

3. About me Lisbon, Portugal, World. Computer Science Engineer. Co-Founder of Adegga.com and AVIN. Event organizer. Entrepreneur. First company @ 19 years old.

4. Online Wine Guide & Selection of Wine Events

5. Adegga Wine Market: 850 People & 300 Wines

6. The Story of Adegga.com

7. The idea.

8. What I thought consumers wanted.

9. Top 10 Whites for the Summer What consumers really wanted.

10. Fail #1 Didn’t listen to customers.

11. What I thought wine producers wanted.

12. What wine producers really wanted.

13. Fail #2 Selling a product customers didn’t want to pay for.

14. Lots of visibility.

15. Fail #3 Visibility is not money.

16. People want wine recommendations. Producers want to promote their wines. I could make money promoting & selling wine at the same time. I was on to something!

17. Flash sales. Adegga Selection!

18. Fail #4 Didn’t do proper research.

19. Back to the drawing board. Listen. Research. Discuss. Travel. Think.

20. Taste & Buy: A Wine Market!

21. Finally. Success #1!

22. What now? Scale & Internationalize.

23. What have I learned:

24. Keep your vision.

25. Embrace failure.

26. Fail fast.

27. Have passion.

28. Change the World.