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Learning is
experience
design.
ahumanmachine.com


@ahumanmachine


@andreplaut
Think of a terrible
learning experience.
Now think of a great
learning experience.
The difference between
the two is design.
Learning should be
hard, but it doesn’t
need to be complicated.

a learning design studio
Experience Design
UX / UI


Design
Systems


Design
Service


Design
Learning


Design
…
Similar processes &
methods, different
deliverables.
UX / Service Design Learning Design
User Stories Learning Objectives
As a , I want to
user
accomplish a task .
As a , I want to
learner
apply a skill .
Awareness
UX / Service Design Learning Design
User Journey Learning Journey
Consideration
Purchase
Retention
Advocacy
Knowledge
Comprehension
Application
Analysis
Synthesis
UX / Service Design Learning Design
JJG’s Elements of


Experience Design
Elements of Learning


Experience Design
UX / Service Design Learning Design
JJG’s Elements of


Experience Design
Alright, let’s design
something together.
http://bit.ly/huma-LXD
Learning Design
Worksheet
What is something you
want to teach others?
Over the last year, I’ve learned a
lot about coffee, so I’ll use that as
my example.
Strategy
What’s keeping
our learner from
being able to do
the thing we’re
hoping to teach
them?
Strategy
What’s keeping our learner
from being able to do the
thing we’re hoping to teach
them?
Strategy
What’s keeping our learner
from being able to do the
thing we’re hoping to teach
them?
Types of Gaps
Learning Gaps Non-Learning Gaps
Knowledge
Skill
Experience
Tools & Access
Environmental
Skill vs. Will
Strategy
What’s keeping our learner
from being able to do the
thing we’re hoping to teach
them?
Types of Gaps
Learning Gaps Non-Learning Gaps
Types of coffee beans
Knowledge
Recognizing grind size
Skill
Using different
brewing equipment
Experience
No access to


brewing equipment
Tools & Access
Limits on caffeine
consumption
Environment
No interest in coffee
Skill vs. Will
Strategy
What’s keeping our learner from being able
to do the thing we’re hoping to teach them?
Strategy
What’s keeping
our learner from
being able to do
the thing we’re
hoping to teach
them?
Requirements
What are the
building blocks
that will take
our learner
from Point A to
Point B?
Requirements
What are the building blocks that will
take our learner from Point A to Point B?
Requirements
What are the building blocks that will
take our learner from Point A to Point B?
Point B (The Learning Goal)
make a perfect latte.
As a , I want to be able to
beginner
describe the role that grind size
plays in espresso extraction.
Learning Objectives
As a , I need to be able to
beginner
Requirements
What are the building blocks that will
take our learner from Point A to Point B?
Point B (The Learning Goal)
Requirements
What are the building blocks that will
take our learner from Point A to Point B?
Learning Objectives
Point B (The Learning Goal)
Requirements
What are the building blocks that will
take our learner from Point A to Point B?
Learning Objectives
Point B (The Learning Goal)
Make a perfect latte.
Pull a perfect


espresso shot.
Properly


froth milk.
Identify the


right beans.
Grinding
beans to the
right setting.
Achieving
proper
extraction
using an
espresso
machine.
Using a
steam wand.
Identifying
the right
milk temp &
texture.
Pouring the
milk into the
coffee.
…
…
…
…
…
…
…
…
…
…
…
…
Requirements
What are the building blocks that will take
our learner from Point A to Point B?
Strategy
What’s keeping
our learner from
being able to do
the thing we’re
hoping to teach
them?
Requirements
What are the
building blocks
that will take
our learner
from Point A to
Point B?
Structure
How will the
learning
experience be
organized?
Structure
How will the learning
experience be organized?
Awareness
UX / Service Design Learning Design
User Journey Learning Journey
Consideration
Purchase
Retention
Advocacy
Knowledge
Comprehension
Application
Analysis
Synthesis
Structure
How will the learning
experience be organized?
Bloom’s Taxonomy
Knowledge
Comprehension
Application
Analysis
Synthesis
Evaluation
Structure
How will the learning
experience be organized?
Knowledge Comprehension Application
“I can list the different
types of grind size for
coffee beans.”
“I can describe the impact that
grind size has on taste, texture,
and caffeine extraction.”
“I can consistently grind
coffee beans to the right
size for espresso.
Structure
How will the learning


experience be organized?
Structure
How will the
learning
experience be
organized?
Interaction
How will
learners interact
with the
concepts and
skills?
Strategy
What’s keeping
our learner from
being able to do
the thing we’re
hoping to teach
them?
Requirements
What are the
building blocks
that will take
our learner
from Point A to
Point B?
Interaction
How will learners interact
with the concepts and skills?
Interaction Formats
Discussions
Lectures
Activities
Quizzes
Case


Studies
Demos
Interaction
How will learners interact
with the concepts and skills?
Critique


Sessions
Projects
Video,


Audio,


& Text
Knowledge Comprehension Application
“I can list the different types of
grind size for coffee beans.”
“I can describe the impact that grind size has on
taste, texture, and caffeine extraction.”
“I can consistently grind coffee
beans to the right size for espresso.
Interaction
How will learners interact
with the concepts and skills?
Lecture Demonstration Activity
Introduction to
Coffee Grind Sizes
Demo: Brewing Coffee
with Different Grinds
Activity: Grind
Your Coffee Beans!
Interaction
How will learners interact


with the concepts and skills?
Interaction
How will
learners interact
with the
concepts and
skills?
Sensory
What will the
learning
experience look
and feel like?
Structure
How will the
learning
experience be
organized?
Strategy
What’s keeping
our learner from
being able to do
the thing we’re
hoping to teach
them?
Requirements
What are the
building blocks
that will take
our learner
from Point A to
Point B?
Sensory
What will the learning
experience look and feel like?
Sensory
What will the learning
experience look and feel like?
Ensuring that the look and feel of the learning experience
aligns with the subject-matter and audience. A CPR class
should look different than an improv class.
Learners should struggle with the skills, not with the materials.
The sole purpose of learning materials is to provide clarity, and
sensory design plays a big part in that.
Every sensory decision you make should have meaning. The
colors, shapes, fonts, layouts, sounds, animations, and
graphics you use should help learners connect the dots.
The tone of a learning experience will change based on the
subject, but the quality should remain high. Beautifully
designed learning experiences help with retention.
Alignment
Clarity
Meaning
Polish
Sensory
What will the learning


experience look and feel like?
Interaction
How will
learners interact
with the
concepts and
skills?
Sensory
What will the
learning
experience look
and feel like?
Structure
How will the
learning
experience be
organized?
Strategy
What’s keeping
our learner from
being able to do
the thing we’re
hoping to teach
them?
Requirements
What are the
building blocks
that will take
our learner
from Point A to
Point B?
Okay, so. A few
final thoughts.
Seven


learning
design
principles.
Put the learner first.
Consider the whole experience.
Simple, not easy.
Struggle on the right things.
Mind Feel the gap.
Design one thing at a time.
Learning is not the answer.
Learning design can change the way
individuals and teams behave, and unlock
how companies and organizations function.
Individuals
Skills development
Personal growth
Knowledge expansion
Teams
Team self-governance
Improved collaboration
Communication & feedback
Organizations
Employee on-boarding
Institutional knowledge
Organizational strategy
ahumanmachine.com


@ahumanmachine


@andreplaut
Thank you for being here.

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Learning is Experience Design by Andre Plaut from human machine

  • 2. Think of a terrible learning experience.
  • 3. Now think of a great learning experience.
  • 4. The difference between the two is design.
  • 5. Learning should be hard, but it doesn’t need to be complicated.
  • 6.
  • 7.
  • 9. Experience Design UX / UI Design Systems Design Service Design Learning Design …
  • 10. Similar processes & methods, different deliverables.
  • 11. UX / Service Design Learning Design User Stories Learning Objectives As a , I want to user accomplish a task . As a , I want to learner apply a skill .
  • 12. Awareness UX / Service Design Learning Design User Journey Learning Journey Consideration Purchase Retention Advocacy Knowledge Comprehension Application Analysis Synthesis
  • 13. UX / Service Design Learning Design JJG’s Elements of Experience Design Elements of Learning Experience Design
  • 14. UX / Service Design Learning Design JJG’s Elements of Experience Design
  • 17. What is something you want to teach others?
  • 18. Over the last year, I’ve learned a lot about coffee, so I’ll use that as my example.
  • 19. Strategy What’s keeping our learner from being able to do the thing we’re hoping to teach them?
  • 20. Strategy What’s keeping our learner from being able to do the thing we’re hoping to teach them?
  • 21. Strategy What’s keeping our learner from being able to do the thing we’re hoping to teach them? Types of Gaps Learning Gaps Non-Learning Gaps Knowledge Skill Experience Tools & Access Environmental Skill vs. Will
  • 22. Strategy What’s keeping our learner from being able to do the thing we’re hoping to teach them? Types of Gaps Learning Gaps Non-Learning Gaps Types of coffee beans Knowledge Recognizing grind size Skill Using different brewing equipment Experience No access to brewing equipment Tools & Access Limits on caffeine consumption Environment No interest in coffee Skill vs. Will
  • 23. Strategy What’s keeping our learner from being able to do the thing we’re hoping to teach them?
  • 24. Strategy What’s keeping our learner from being able to do the thing we’re hoping to teach them? Requirements What are the building blocks that will take our learner from Point A to Point B?
  • 25. Requirements What are the building blocks that will take our learner from Point A to Point B?
  • 26. Requirements What are the building blocks that will take our learner from Point A to Point B? Point B (The Learning Goal) make a perfect latte. As a , I want to be able to beginner describe the role that grind size plays in espresso extraction. Learning Objectives As a , I need to be able to beginner
  • 27. Requirements What are the building blocks that will take our learner from Point A to Point B? Point B (The Learning Goal)
  • 28. Requirements What are the building blocks that will take our learner from Point A to Point B? Learning Objectives Point B (The Learning Goal)
  • 29. Requirements What are the building blocks that will take our learner from Point A to Point B? Learning Objectives Point B (The Learning Goal) Make a perfect latte. Pull a perfect espresso shot. Properly froth milk. Identify the right beans. Grinding beans to the right setting. Achieving proper extraction using an espresso machine. Using a steam wand. Identifying the right milk temp & texture. Pouring the milk into the coffee. … … … … … … … … … … … …
  • 30. Requirements What are the building blocks that will take our learner from Point A to Point B?
  • 31. Strategy What’s keeping our learner from being able to do the thing we’re hoping to teach them? Requirements What are the building blocks that will take our learner from Point A to Point B? Structure How will the learning experience be organized?
  • 32. Structure How will the learning experience be organized?
  • 33. Awareness UX / Service Design Learning Design User Journey Learning Journey Consideration Purchase Retention Advocacy Knowledge Comprehension Application Analysis Synthesis
  • 34. Structure How will the learning experience be organized? Bloom’s Taxonomy Knowledge Comprehension Application Analysis Synthesis Evaluation
  • 35. Structure How will the learning experience be organized? Knowledge Comprehension Application “I can list the different types of grind size for coffee beans.” “I can describe the impact that grind size has on taste, texture, and caffeine extraction.” “I can consistently grind coffee beans to the right size for espresso.
  • 36. Structure How will the learning experience be organized?
  • 37. Structure How will the learning experience be organized? Interaction How will learners interact with the concepts and skills? Strategy What’s keeping our learner from being able to do the thing we’re hoping to teach them? Requirements What are the building blocks that will take our learner from Point A to Point B?
  • 38. Interaction How will learners interact with the concepts and skills?
  • 39. Interaction Formats Discussions Lectures Activities Quizzes Case Studies Demos Interaction How will learners interact with the concepts and skills? Critique Sessions Projects Video, Audio, & Text
  • 40. Knowledge Comprehension Application “I can list the different types of grind size for coffee beans.” “I can describe the impact that grind size has on taste, texture, and caffeine extraction.” “I can consistently grind coffee beans to the right size for espresso. Interaction How will learners interact with the concepts and skills? Lecture Demonstration Activity Introduction to Coffee Grind Sizes Demo: Brewing Coffee with Different Grinds Activity: Grind Your Coffee Beans!
  • 41. Interaction How will learners interact with the concepts and skills?
  • 42. Interaction How will learners interact with the concepts and skills? Sensory What will the learning experience look and feel like? Structure How will the learning experience be organized? Strategy What’s keeping our learner from being able to do the thing we’re hoping to teach them? Requirements What are the building blocks that will take our learner from Point A to Point B?
  • 43. Sensory What will the learning experience look and feel like?
  • 44. Sensory What will the learning experience look and feel like? Ensuring that the look and feel of the learning experience aligns with the subject-matter and audience. A CPR class should look different than an improv class. Learners should struggle with the skills, not with the materials. The sole purpose of learning materials is to provide clarity, and sensory design plays a big part in that. Every sensory decision you make should have meaning. The colors, shapes, fonts, layouts, sounds, animations, and graphics you use should help learners connect the dots. The tone of a learning experience will change based on the subject, but the quality should remain high. Beautifully designed learning experiences help with retention. Alignment Clarity Meaning Polish
  • 45. Sensory What will the learning experience look and feel like?
  • 46. Interaction How will learners interact with the concepts and skills? Sensory What will the learning experience look and feel like? Structure How will the learning experience be organized? Strategy What’s keeping our learner from being able to do the thing we’re hoping to teach them? Requirements What are the building blocks that will take our learner from Point A to Point B?
  • 47. Okay, so. A few final thoughts.
  • 48. Seven learning design principles. Put the learner first. Consider the whole experience. Simple, not easy. Struggle on the right things. Mind Feel the gap. Design one thing at a time. Learning is not the answer.
  • 49. Learning design can change the way individuals and teams behave, and unlock how companies and organizations function. Individuals Skills development Personal growth Knowledge expansion Teams Team self-governance Improved collaboration Communication & feedback Organizations Employee on-boarding Institutional knowledge Organizational strategy