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SXSW 2017 Main Insights

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A collection of the main insights generated after SXSW 2017 reports.

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SXSW 2017 Main Insights

  1. 1. SXSW 2017, A PERSPECTIVE: HUMANS ARE DEAD, LONG LIVE THE HUMANS.
  2. 2. Analyzing all the social media publications about SXSW 2017, I’ve come to a conclusion. The human race will be extinct very soon. But don’t interpret it as a mass suicide. It’s more like a butterfly metamorphosis. We are making ourselves obsolete and trying to find meaning to our existence.
  3. 3. “If we do not inspire, we will expire.” BUZZ ALDRIN, astronaut, at SXSW 2017 (he was one of the first two humans to land on the Moon) Let’s use Aldrin’s quote to introduce our way of thinking, but with a little “twist”.
  4. 4. If we do not inspire. We will expire.
  5. 5. If we do not inspire. We will expire.
  6. 6. If we do not inspire. We will expire. Everything is connected...
  7. 7. IoT (Internet of Things) have been considered a dead-end street. But, with AI (Artificial Intelligence), AR (Augmented Reality) and VR (Virtual Reality), the concept of interconnectedness is growing with purpose. Everything is connected...
  8. 8. #1 THE HEARABLES Hearables recognizes your voice and interacts with you: answering questions, reminding appointments, etc. This year, at SXSW, it was said that hearables market was estimated to reach more than US$ 20 billion until 2020. For instance, Amazon’s voice assistant Alexa, alone, was estimated to hit US$ 10 billion in the same frame time. Everything is connected... Source: https://www.slideshare.net/YRGlobal/yrs-sxsw-takeaways-2017
  9. 9. #2 LEVI’S + GOOGLE JACQUARD Levi’s & Google Jacquard turned an iconic Levi’s denim jacket into a smart wearable with a touch-sensitive left sleeve that recognizes certain gestures like a screen. It was made mainly for commuters who rides bicycles allowing them to stay connected without reaching for their phones. Source: http://www.waytoblue.com/top-takeaways-sxsw-2017-interactive/ Everything is connected...
  10. 10. #3 SONY’S TOUCHSCREEN PROJECTOR Sony has integrated their knowledge about imagery with interactivity. Their projector transforms the surface into an interactive display that does 3D tracking of hand movements and objects, as well as depth sensing. Source: http://www.theverge.com/2017/3/12/14899804/sony-touchscreen-projector-display-prototype-sxsw-2017 Everything is connected...
  11. 11. #4 SNAP GLASSES: SPECTACLES Snapchat is a disappearing messaging app that is loved by teenagers. Last year, they started calling themselves as “a camera company” and launched Spectacles: video recording glasses. People from all ages went crazy with Spectacles on SXSW this year. Source: http://www.cnbc.com/2017/03/09/snap-spectacles-millenials-camera-glasses-weird-love-snapchat.html Everything is connected...
  12. 12. #5 KASITA: “HOUSING AS A SERVICE” Kasita has created this prefabricated, 208-square-foot smart micro-home prototype that will form the basis of offering what it calls “housing-as-a-service.” There’s also an emphasis on integrated smart home technologies, which would allow a Kasita’s temperature, lighting and other functions to be controlled via a smartphone app. Source: http://www.campaignlive.co.uk/article/five-takeaways-sxsw-2017/1427233 Everything is connected...
  13. 13. #6 FUJITSU SMART SNEAKERS These sneakers are cloud-connected smart shoes (with in-built sensors) that can track your walking. Right now beta testers are being encouraged to try to walk more than fans of rival Japanese baseball teams, for instance. Source: https://www.wareable.com/footwear/fujitsu-snowrobin-smart-shoes-sxsw-4076 Everything is connected...
  14. 14. #7 OPNWATR MRI/TELEPATHY PROJECT Mary Lou Jepsen, ex-Oculus engineering executive, created a health tech startup called Open Water. Her aim is to build affordable, hi-res, wearable MRI machines to help doctors detect all sorts of diseases including cancer, Alzheimer's, etc. Also, these wearables would allow doctors to "see inside our bodies in high resolution" which could one day be used for telepathy. Source: http://www.opnwatr.io/about-us Everything is connected...
  15. 15. #8 THAD STARNER’S PIANO LEARNING GLOVES Thad Starner – the tech professor and mastermind behind Google Glass – previewed some new advanced wearable gloves that teach your muscles how to play the piano in half an hour. Source: https://www.wareable.com/SXSW/best-wearable-tech-vr-sxsw-2017 Everything is connected...
  16. 16. #9 PANASONIC’S SLEEPWISE MONITOR Sleepwise is a wearable and bedside monitor twofer that checks on how you're sleeping and tells your smart home how to tweak itself (temperature, light, humidity, etc) to help you sleep better. Source: https://www.wareable.com/SXSW/best-wearable-tech-vr-sxsw-2017 Everything is connected...
  17. 17. #10 VISA CONTACTLESS PAYMENT GLASSES The glasses appear to be a regular pair of shades — with the addition of a small contactless card that allows the sunglasses to work as a contactless payment method. Source: http://www.theverge.com/circuitbreaker/2017/3/14/14926336/visa-contactless-credit-card-sunglasses-pilot-program-payment Everything is connected...
  18. 18. If we do not inspire. We will expire. Everything is connected… ...and gaining artificial intelligence...
  19. 19. AI (Artificial Intelligence) was one of the most discussed topics at SXSW 2017. Things are gaining artificial intelligence in every sector or area imagined in this rising interconnected world. ...and gaining artificial intelligence...
  20. 20. #1 KINDRED: MISSION TO BUILD MACHINES WITH HUMAN-LIKE INTELLIGENCE. Inmar Givoni is the director of machine learning at Kindred, which develops algorithms to help robots better interact with humans. She offered, at SXSW, a primer on the technology that’s increasingly entering our daily life. Source: http://www.salon.com/2017/03/08/sxsw-interactive-2017-artificial-intelligence-smart-cities-will-be-major-themes-this-year/ ...and gaining artificial intelligence...
  21. 21. #2 CHANGE SCIENCES: EMOTIONAL-AWARE TECHNOLOGY. Digital anthropologist Pamela Pavliscak, founder of Change Sciences, discussed advances in AI that are enabling machines to accurately read emotions and respond accordingly. Source: http://www.salon.com/2017/03/08/sxsw-interactive-2017-artificial-intelligence-smart-cities-will-be-major-themes-this-year/ ...and gaining artificial intelligence...
  22. 22. #3 SPACEKNOW: AI FROM SATELLITES. Spaceknow is building an AI system that can process the petabytes of data from the hundreds of commercial satellites circling us up above. One example is Africa Night Lights Index, an index that “is based on the light intensity measured by satellites and then aggregated according to individual countries” as a more reliable economic indicator for developing countries in Africa. Source: https://thenextweb.com/artificial-intelligence/2017/03/11/future-satellites-ai-smartphone/ ...and gaining artificial intelligence...
  23. 23. #4 DISNEY: PARKS IN THE FUTURE WITH A.I. Disney’s VP of R&D, Jon Snoddy, said that they adopt technology to create storytelling. In this case, they are investing in A.I. to create an experience in which its guests will be emotionally invested via characters and tales that interact and relate. It’s something like the HBO Series Westworld becoming real. Source: http://www.insidethemagic.net/2017/03/disney-reveals-tangled-robot-for-disney-parks-at-sxsw-panel/ ...and gaining artificial intelligence...
  24. 24. #5 IBM WATSON: THE A.I. COMPUTER Rob High, VP and CTO for IBM Watson, highlighted Watson's unique combination of technologies that enable it to ingest the same kind of information we humans use and deliver responses with confidence. For example, a recent ground-breaking discovery on the disease Amyotrophic Lateral Sclerosis (ALS), was made through a partnership between Barrow Neurological Institute and the artificial intelligence company IBM Watson Health. Source: http://schedule.sxsw.com/2017/events/PP65987 ...and gaining artificial intelligence...
  25. 25. #6 INTEL: A.I. TO CHANGE LIVES Intel Executive VP Diane Bryant shared Intel’s vision for unleashing AI with 2 main examples. Feeding the Hungry. She introduced FarmLogs and its cutting-edge farm management software that provides timely, actionable and unbiased field insights and recommendations to help growers effortlessly and remotely achieve optimal yield. The Way We Work. Bryant also covered how AI can benefit the workplace by introducing Clinc, an innovative AI startup that developed Finie, a customizable, voice-activated personal financial assistant and intelligence platform for banks. Source: http://insidehpc.com/2017/03/intels-diane-bryant-ai-will-change-lives/ ...and gaining artificial intelligence...
  26. 26. #7 MESSAGING APPS > SOCIAL NETWORKS AND THE RISE OF CHATBOTS. The dramatic rise in messaging app adoption set the stage for almost every conversation around artificial intelligence and specifically chatbots. Beyond conversing with friends, messaging applications serve as platforms that enable users to communicate directly with brands and automate their daily tasks. According to Kik’s Laura Newton, 70% of chat bots are not meeting user needs of expectations. Source: https://www.slideshare.net/YRGlobal/yrs-sxsw-takeaways-2017 ...and gaining artificial intelligence...
  27. 27. #8 SELF-DRIVING CARS Dieter Zetsche, the head of German automotive giant Daimler that makes Mercedes-Benz luxury cars, talked about how digital mapping and artificial intelligence is playing an increasingly important role in the accuracy of connected and autonomous vehicles. Source: http://www.salon.com/2017/03/08/sxsw-interactive-2017-artificial-intelligence-smart-cities-will-be-major-themes-this-year/ ...and gaining artificial intelligence...
  28. 28. #9 JOBS REPLACED WITH ROBOTS Otto, the startup behind the self-driving tractor trailer that recently completed a 120-mile beer delivery, discussed automation and the effects it will have on society. Many experts say that driving jobs will be among the first and biggest casualties, thanks to the growing capabilities of autonomous vehicles. Source: http://www.salon.com/2017/03/08/sxsw-interactive-2017-artificial-intelligence-smart-cities-will-be-major-themes-this-year/ ...and gaining artificial intelligence...
  29. 29. #10 A.I. TO HELP NURTURE HUMAN INTELLIGENCE. Adam Cheyer, who founded and sold Siri to Apple and who is building a new more advanced cross platform version called "Viv", was keen to emphasise how the singularity is unlikely to come any time soon and we should view AI as just another evolutionary tool to augment human intelligence – so we should think of AI as Augmented Intelligence. Source: http://siliconangle.com/blog/2017/03/10/watch-live-sxsw-2017-trends-for-artificial-intelligences-social-impact-sxsw/ ...and gaining artificial intelligence...
  30. 30. If we do not inspire. We will expire. Everything is connected… ...and gaining artificial intelligence… ...and resignifying ourselves.
  31. 31. Our self-imagery is related with the width of our vision of the world. We were the kids on the block. We were patriots. But now, with artificial intelligence, robots, chatbots, interplanetary travel... What do we call ourselves? Humans? Flesh and blood people? Earthlings? This implies a lot in the way we resignify ourselves. And, also, how do we inspire ourselves. ...and resignifying ourselves.
  32. 32. If we do not inspire. We will expire. Everything is connected… ...and gaining artificial intelligence… ...and resignifying ourselves. We are on the verge of an existential crisis.
  33. 33. We will expire. Everything is connected… ...and gaining artificial intelligence… ...and resignifying ourselves. If we do not inspire. We are looking for inspiration outside our routines...
  34. 34. We are looking for inspiration outside our routines. Be it in other planets, Be it in other realities. We are looking for inspiration outside our routines...
  35. 35. In other planets… Elon Musk's far-fetched plan not only to get humans to Mars, but to inhabit it, has evidently driven interest in the Red Planet. For instance, at SXSW, a team of NASA scientists talked about the challenges of living on Earth's neighbor. Also, Lockheed Martin and NASA combined to talk about the interplanetary travel systems that will take us there. And for the even more romantic types, a talk featured a collection of astrophysicists looking to answer the existential question: Are we really alone? We are looking for inspiration outside our routines... Source: http://www.inc.com/kevin-j-ryan/sxsw-2017-themes.html
  36. 36. In other realities… No matter where you walk at SXSW, you’ll see someone talking about or demoing a VR headset. The Dell Lounge, Capital Factory Mega Lounge, and a handful of other lounges all feature VR headsets for anyone to enjoy. Beyond the lounges, everyone around the conference is talking about their experiences. VR is still in the early days with everyone trying to understand the technology. It’s exciting watching everyone talk about VR, whether or not the technology fails or succeeds. We are looking for inspiration outside our routines... Source: http://digitalbounds.com/2017/03/11/sxsw-2017-trends-talking-points/
  37. 37. This excitement for other realities and other planets whose access to the masses will take a long time doesn’t show that we are loving these things. Otherwise, it shows how desperate we, human beings, are in search of a kind of escapism for our existential crisis. We are looking for inspiration outside our routines...
  38. 38. We will expire. Everything is connected… ...and gaining artificial intelligence… ...and resignifying ourselves. If we do not inspire. We are looking for inspiration outside our routines... ...and within ourselves, embracing diversity...
  39. 39. Looking inside ourselves, despite race, religion, gender and Facebook likes, we are beginning to see ourselves, somehow, as Earthlings. We have brought 3 perspectives about diversity. ...and within ourselves, embracing diversity...
  40. 40. 1. The age of diversity Diversity is not just on the agenda this year, it is arguably the agenda at SXSW. From fixing the leadership pathways for women, to liberating third world entrepreneurs to compete on a level playing field with western start-ups, the theme is one of effective action. Mentorship, flexibility and financial support to mend ‘broken pipelines’ is at the forefront of the proposed solutions and it is something we should all be getting behind. More than that - the call is pretty simple - it is time for everyone to act. Source: http://www.adnews.com.au/opinion/key-themes-from-sxsw-2017 ...and within ourselves, embracing diversity...
  41. 41. 2. Diversity rightly continues to be fought for There was much content this year on the need for greater diversity in the tech community, business and society at large. The tech billionaire Chris Sacca – who invested early in Twitter, Uber and Instagram – said, "If you don't invest in diversity you must hate money". The founder of female empowered dating app Bumble, Whitney Wolfe, talked about more women "being the CEO your parents wanted you to marry". Wharton's top rated professor on management, Adam Grant, warned against the pitfalls of hiring too similar people when the focus is on "cultural fit" as opposed to "cultural contribution". Source: https://www.teamaustin.org/blogs/3-things-we-learned-from-sxsw-2017 ...and within ourselves, embracing diversity...
  42. 42. 3. Tech + Diversity: still an issue The tech industry is under pressure to diversify their workforce. Big tech companies, like Pinterest, Facebook, and Google, made moves toward hiring more women and minorities in 2016. Candice Morgan, Head of Diversity at Pinterest stated: "Diversity and inclusion don't slow things down - they make things more efficient." Diverse teams produce 15% higher ROI. Source: https://www.teamaustin.org/blogs/3-things-we-learned-from-sxsw-2017 ...and within ourselves, embracing diversity...
  43. 43. We will expire. Everything is connected… ...and gaining artificial intelligence… ...and resignifying ourselves. If we do not inspire. We are looking for inspiration outside our routines... ...and within ourselves, embracing diversity... ...and resignifying ourselves: becoming more empathetic.
  44. 44. Despite our Facebook feeds that only tells us what we want to hear, we are becoming more empathetic, putting ourselves in other people’s shoes because the interaction and interconnection, nowadays, is inevitable. We, the humans, are together in this world. It’s important for us as human beings; also important for brands to communicate with us. ...and resignifying ourselves: becoming more empathetic.
  45. 45. As human beings Empathy is a huge theme here this year. America is in the middle of an empathy crisis and there are lots of arguments that technology is complicit in creating this distance. The call here is to build empathy back in and as social brand builders we should all take the time to explore how we can build more genuine connections and develop deeper human understanding. Everything suggests that empathy could be the most important topic of the year so far. ...and resignifying ourselves: becoming more empathetic. Source: http://www.adnews.com.au/opinion/key-themes-from-sxsw-2017
  46. 46. As brands In today’s connected world, people want to see their values and attitudes reflected in their brands. Some brands have balanced authenticity and empathy on social media by encouraging people to use their pseudo-anonymity to be the best version of themselves. Imgur founder Allan Scaaf argued that encouraging vulnerability is the best way to create this meaningful connection with consumers. Community helps people feel they are a part of something bigger than themselves, and they’re more likely to feel understood. ...and resignifying ourselves: becoming more empathetic. Source: https://www.slideshare.net/YRGlobal/yrs-sxsw-takeaways-2017
  47. 47. 1. Listed all SXSW Schedule HOW WE DID IT: 2. Generated a mind-map 3. Listed all +2k sessions 4. Generated a word cloud 5. Correlated most discussed topics with the Mind map 6. What does this mean? Analysis. Scenarios… exercises... 7. Develop the structure and collect the benchmarks to tell and straighten the story.
  48. 48. This study was brought to you by: http://www.benchz.com/wordpress Liked it? Contact us today for a benchmarking quotation ! :)

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