Presentation of the IgniteMarkup technology for rapid development of cross-platform mobile apps. Presented publicly at the Mobile Monday Summit, Bucharest, September 2011

1. App Development. Reinvented. Andrei Marinescu 09.28.11

2. Mobile App Development Now Lengthy process Fragmented Few alternatives: app builders / development frameworks Limited functionality vs. steep learning curve Costly

3. Enter IgniteMarkup! Descriptive language Language agnostic Cross platform Easy to learn Focus on functionality Leverage existing software and skills

4. What can you do with it? Organize the content the way you want it: lists / grids / coverflows Forms QR / Layar AR / Maps In-app purchases / billing Analytics / Ads Social Media ready LBS, user tracking Push notifications Social sharing and monitoring Easy to debug Write once, deliver anywhere

5. Interested yet?

6. Hello DroidCon – RSS reader in 45 lines

7. Hello DroidCon

8. Rinse and repeat…

9. A simple form

10. And after deploying…

11. …everything at your finger-tips

12. More tools needed? There’s an API… Cloud based backend Virtually any public content source We’ll take on scalability Syncronize with any CMS 50.000 strong installed user base 50 apps published so far and, if your’re into lightning fast app development…..

13. Thank you! Andrei Marinescu http://appscend.com andrei [at] appscend [dot] com http://linkedin.com/in/andreimarinescu