Prepared by Helene Andre in December 2014
A brief overview of the most promising categories for the Internet of Things from Wearables to Connected Cars to Smart Home
Swan(sea) Song – personal research during my six years at Swansea ... and bey...
Where is the IoT heading?
1. Where is the IoT
heading to?
M2M Vs. IoT
The Iot Big Bang
The Iot on the Enterprise Side
The World of Wearables
Diffusion to Other Markets
Next Hurdles for the IoT
+ DECEMBER 2014
Helene ANDRE
2. Machine to Machine Communications Vs. Internet of Things
M2M IoT
M2M are point to point communications while IoT relies on a network and is enabled
by various gateways such as smartphones.
With the IoT, one trigger can start multiple actions on different things
3. The IoT Big Bang
25 Billion to 50 billion connected devices by 2020
Cheaper, Smaller, Better technologies
Every sensor will create a new business opportunity
Enterprises and Consumers as two distinct drivers
Consumer applications will drive the volume and the variety of connected things in use but the
industry will account for most of the revenue
4. The IoT on the Enterprise Side
Industrial Internet led by Manufacturing, Utilities & Transportation
736 million connected things in use in 2015
From product-centric to service-centric
IoT Business revenues in 2020
1/10 hardware and 9/10 software & services
6. Differentiation Is On Its Way
A new wave of startups is coming like Electrozyme, Empatica & Lumo BodyTech
7. Since style is the 2nd barrier to adoption, more and more wearable
tech companies are betting on fashion such as Cuff and Misfit.
On their end, clothing companies partner with wearable
companies (e.g. Asics/Citizen Sciences connected polo shirt)
Some segments need to be constantly monitored
Reaching New Audiences
8. Home Automation Becomes Smart Home
Self-aware house that would adapt itself to its inhabitants and to
its external environment (time, weather,…)
Subsidized house : In 20 years, consumers could have their house
built for free, they would only pay for the different services offered
by the connected devices
9. Connected Cars Get on The Road
More and more startups venturing to enable the smart car
License to play in California
10. Next Hurdles for the IoT
Data Congestion
Heterogeneity
Fog Computing
4G / LTE
Network Virtualization
Consortiums & Open alliances
Mergers and Acquisitions
Security Data privacy
Identity set