Here is a conference which I had a great pleasure to give at the ’Social Networking Conference’ in London in September 2009. I was lucky to meet other international experts, and users from all over Europe. Let’s exchange openly!

1. Enterprise
Social
Networking
in France
Social Networking Conference, London 2009
24 September
André Dan, president Challengy, Paris, France
andre.dan@challengy.com

2. http://www.challengy.com/fr/multipage.xml?pg=3&id=298065

3. Agenda
• Enterprise Social Networking
– Key functions
– Leading tools
• in France
– Boostzone: think tank
– blueKiwi: software vendor
– Inspheris: software vendor
– Challengy: consulting & coaching
• Global evolution
– ROI
– Market Dynamics

4. Enterprise Social Networking
Key functions
• Facilitate communication
– Informal exchanges
– Top-down & Bottom-up
– Projects’ knowledge management
– Capitalize information
• Enable the move from an information system
to a relations systems with people in the center
– For a new collective performance
• Facilitate innovation and change

5. Enterprise Social Networking
Key functions
People/Groups Messages Pages Blogs
The Enterprise Social
Networking Platform
Forums Comments
Documents Tags RSS Widgets

6. Enterprise Social Networking
Leading tools
IBM
Connections
2 French tools
The open ones
And 1 French open tool

7. in France
Enterprise Social Networking
Think Tank
• An independent think tank and consulting place since 2004
• Dedicated to the impact on CORPORATE STRATEGIES of the evolution of society and
the WORLD OF WORK
• With a particular focus on how our connected society requires a change in paradigm in
management towards NETWORK CENTRIC MANAGEMENT(NCM)
• With a public site www.boostzone.fr where selected « Fellows » publish in French and
English, and a private site, Le Cercle, a closed forum reserved to thought leaders and
corporate practitioners
• Producing researches, training, thought leading pieces, unique small size events on
practical NCM issues, conferences
• With a specific and closed Research Seminar organized as a PhD seminar
• Managed via a scientific committee composed of senior executives of large companies
• Serving Fortune 500 clients on the consulting side but does not disclose client’s names
• The Boostzone Institute looks for the impact its members can have on their
organization and is not trying to achieve a major Internet visibility

8. in France
Strategic Impact through
Connected People
DominiqueTurcq, PhD.
Président Boostzone Institute
CEO Boostzone Consulting
February 21st 2008

9. in France
The Founder: Dominique Turcq
•Education
•HEC MBA (France)
•PhD in corporate sociology and in Management (Paris)
•Doctor Course Kobe University (Japan)
•His careers spans several worlds:
•Academic
•Professor of international strategy at HEC, INSEAD
(France), IIST (Japan)
•Corporation
•SVP Marketing at Sony (France and US)
•SVP Strategy at Manpower Inc. (US)
•Consulting
•Partner with McKinsey&Cy with career in France,
Europe, India, US, China, Japan,Germany
•Administration:
•Member of several French non partisan Government
organization on economic and world of work
prospective issues

10. Who’s blueKiwi Software?
in France
blueKiwi Software is
the leading European provider of
Enterprise Social Software.
“a refreshing change to the way we
work, and a juicy return to fruitful
interaction...”
Created in 2006 by Carlos Diaz and Christophe Routhieau
30 employees – Offices in Paris. Distributors in the UK,
Scandinavia, Belgium and Germany
75 clients – 75000 users
Strategic and distribution partnership with Dassault Systèmes
Technological partnerships with Microsoft, Alcatel-Lucent and
Sinequa
10
SI partnerships with 10 companies like Logica and Atos Origin

11. in France
Announced in June 2009
1. Dassault Systèmes and blueKiwi Software Form Strategic
Alliance Partnership
– To create a worldwide leader in Enterprise 2.0 Software
– To add the ‘social layer’ on the PLM 2.0 platform and deliver on Dassault
Système’s vision
– To distribute blueKiwi worldwide as part of the DS portfolio (2000+ sales
rep and 700+ VARs)
– To engage joint development and invent new usages
2. blueKiwi Software Raises Second Round of Funding: $6m
– To accelerate International expansion
– To bring on board an industrial partner : DS invests $4m
– Sofinnova participates in this second round and stays leading investor
– Bernard Charles will support personally blueKiwi Software

12. in France
Dassault Systèmes Overview
$1.97B Blue Chip
People #1 in PLM
Revenue* Customers
(2008)
• Market footprint • 7,875 employees • 26% market • 100,000
(end users) = $3.6B • 80 nationalities share: +1pt in customers
• 22.2% of revenue 2008
• 28 countries • 11 industries
reinvested in R&D* • 6 brands:
• 20 R&D labs • 2 million users
• Unique business • SolidWorks
model with 64% • 44% of • CATIA
recurring revenue* employees work • SIMULIA
in R&D
• Operating margin: • DELMIA
25.6%* • ENOVIA
• 3DVIA
* Non-IFRS financial information excludes the effect of adjusting the carrying value of acquired companies’
deferred revenue, amortization of acquired intangibles, and stock-based compensation.

13. We’ve got clients for a reason!

14. We Focus on Solutions!
in France
We provide a new way for businesses to improve the performance of virtual
teams, tap into their employees', partners’ or customers’ great ideas, and
eliminate the bad use of email as a communication tool

15. in France
SMB & Enterprise Current Pricing

16. in France Orange Team
Together We Can Do More
• Orange is the key brand of France
Telecom, one of the world's leading
telecommunications operators
• 122 million mobile customers
worldwide
• 200,000 employees
Business Opportunity
• Accelerate Technical Support problem resolution -> increase customer satisfaction
• Facilitate transversal collaboration and identify experts -> improve productivity
• Foster innovation with new ideas -> reduce the cycle
• Engage people and accelerate new comers integration -> reduce ramp up costs
• Support the company global cultural shift from a network to services operator

17. in France
Orange Team
How is social software being applied to the challenge?
• Enterprise wide approach and unified solution in order to create more value (Metcalf low)
• Bring new collaborative solutions within the group community by community, with a ROI
driven approach: identify specific usages and build business cases accordingly
• Example of communities created so far
• Web 2.0: innovation / sharing
• Activity, Planning and Monitoring: management
• Performance & Experts: mutual aid / performance improvement
• Technical support advisors: customer satisfaction
• Management control: innovation / sharing
• Workspaces are created whenever needed : 41 groups to date
• Information sorted by themes, search engine, folksonomy and filters
• Strong analytics to monitor and drive the social network performance

18. in France
Orange Team
• What are the results? Eric, 31, technical advisor in an Orange
1. Technical Support Community shop
« Every day, a lot of customers come to
• 92% of problems find solution within our shop to ask for help for various
a day reasons. Obviously, I can’t know
• 63% increase of the Net Promoter everything, so it is necessary to have a
place to discuss with my colleagues. Now,
Score in three months*
I know the best expert in every domain
• 83% of technical advisors see and I can quickly mobilize the right person
efficiency improvements to get a sure answer. Sometimes, that’s
my turn to help other people when it
• Question: should Orange Team be concerns my skills. Orange Team is a real
extended to other communities? sharing tool and drives recognition by my
• Customer service: 77% Yes managers, that’s why I am highly
motivated to do my best to help my
• Job experts : 92% yes colleagues. I’m loving it ! »
* OPF survey between Oct and Dec 2008

19. in France
Orange Team
Evolution d'Orange Team
What are the results? 2500 25000
2. Global user adoption 2000 20000
Axe MEMBRES et CONTRIBUTIONS
• 883 members as of to 1500 15000
date
Axe VISITES
1000 10000
500 5000
• 2131 contributions
0 0
sept.-08 oct.-08 nov.-08 déc.-08 janv.-09 févr.-09 mars-09
• 20927 visits -500 -5000
Membres
Contributions (cumulé)
Visites (cumulé)

20. in France
Introducing The Inspheris’
Enterprise Software Suite

21. in France
Mission
Empowering the collaborative dimension of your organization to benefit
from the Business Social Networking Services.
Socialization
Access to Non Structured Information
Best Practices
Innovation
Business Communities Knowledge management
Employee incentive Collaboration
Enterprise 2.0

22. in France
Core Software
Communities - Profile – Networking Admin - Policies - Cty Management -
- Tags - Search … Statisics - Tracking …
Q&A – Ideas - Contributions
Workshops – Best Practices -
Innovation
Wikis - Documents - Video
Events – Schedule -
Deadlines
IM - Chat - Notifications - Blogs
News –
Emailings
Software’s Stem

23. in France
And yet another Social Business Software ?
Presence on the French market for more than 4 years
Leader in the « custom-made » Entreprise Social Projects
Inspheris System is the only « à la carte » solution,
based on a Software Stem, that allows you to configure
your own Social business platform.
Delivered (Onsite, or in Saas mode)
Either as a standalone packaged platform
Or as an implementation into your existing Intranet, …

24. in France
Clients

25. Consulting & Coaching
Challengy SN in real Private social Open social
Services network network
For the Teach methods and Advise, brainstorm Teach the e-identity,
Organization tools to build a correct e-reputation
online community (Viadeo,
Facilitate convivial (Ning, BlueKiwi, Facebook…) to build
and professional Inspheris…) the organizational
meetings branding
Coach the users
For the Individual Teach & coach: social Coach for using the Coach for business
networking on how collaborative or career
to use social networks potentials management
for projects, business
or career

26. Global evolution
Enterprise Social Networking ROI
• Tactical ROI
– Time saved in email.
– Money saved on storage of multiple copies of docs.
– Time saved in process.
• Strategic ROI
– What business problem do you need to solve?
– Enabling geographically dispersed teams.
– Mergers – getting folks integrated and up to speed.
– Brain drain – retaining knowledge leaving via retirement or cutbacks.
• Visionary ROI
– Collaborative Culture – the total is more than the sum of its parts.
– Cross Pollination of teams, ability to “connect the dots.”
– Quality Improvements.
– Support for innovation.

27. Global evolution
Enterprise Social Networking Market Dynamics
1. A Booming Market – Enterprise Social Software
– Forecast to grow from $437.2m in 2009 to
$1,996.7m worldwide in 2013, (CAGR) of 54%
(Forrester – Global Enterprise Web 2.0 Market
Forecast – April 2008)
2. User Demand – A Social Layer Coupled to Business
Applications
– Employees using social networks are 7% more
productive than their colleagues (HBR 2009)

28. andre.dan@challengy.com