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4988 Creek Haven Road u Cottage Grove, WI 53527                                  ANDREA WENDORF u GRAPHIC DESIGNER

608.834.3050 u tahwendorf @ hotmail.com




                                                  S A M P L E P O RT F O L I O
CLIENT
Interra Health

O P P O RT U N I T Y
Wellness company wanted
a new look to add credibility
to their organization when up
against the big players in the
industry. The client also wanted
the ability to customize the
materials to their clients.

WORK
u Identity
u Custom Folder
u Brochure
u Informational Sheet
u Custom tabs to be
  used in a binder
  or coil bound
u Sticker




CLIENT
Urban League of
Greater Madison

O P P O RT U N I T Y
Local non-profit was
fundraising for a new
building. They wanted
a cohesive look that
represted the strong
organization they are.
Their fundraising goal
was exceeded by over
$150,000.

WORK
u “The Time is Now”
  campaign materials
u 41st Anniversary
  Invitation (individual
  and corporate version)
u Annual Report
CLIENT
Associated Dentists

O P P O RT U N I T Y
Local dental office with
two locations started off
wanting only a brochure,
then decided an entire
rebrand was in order.

WORK
u Logo
u Identity
u Custom photography
u Appointment Reminder Cards
u Reminder Postcards for Kids
u Brochure
u 2-page yellow page ad
  (not shown)




CLIENT
The Bethel Series

O P P O RT U N I T Y
Local adult religious
education outreach group
was ready for a fresh
look to appeal to younger
audiences without turning
off older folks.

WORK
u Binders
u Insert Sheets
u Redesign of entire
  Old Testament
  program text
CLIENT
Demco Media, Turtleback® Books

O P P O RT U N I T Y
Create new logo and apply
it across all mediums.

WORK
u Logo
u Identity
u Catalogs and Sales Materials
u CD Packaging
u Trade Show Materials
u Logowear
u Promotional Items
u Shipping Box Tape
u Website
CLIENT
Suttle-Straus, Inc.

O P P O RT U N I T Y
Create a kit of materials
for sales representatives
to take on client calls
promoting large format
printing capabilities.

WORK
u Kit tag with business card
  sleeve on back
u Custom handle, grommeted on-site
u Photography by local photographer
  Todd Klassy on standard substrates
u Custom kit tabs for each section
u Standard and upscale materials
u Customized artwork created for upscale substrates
u Cover and tabs were routed so corners wouldn’t be sharp
u Sourced all hardware




CLIENT
Suttle-Straus, Inc.

O P P O RT U N I T Y
Create a variable data marketing
piece, mailed to clients, promoting
web-to-print capabilities.

WORK
u Brochure, incorporated:
   • Single angled cut,
     eliminating cost of die
   • Coating capabilities:
     NexPress Intelligent Spot
     Coating on outside and
     Intelligent-Gloss on inside
   • Variable data including
     client company and contact
     information with their Suttle-
     Straus sales representative
     and contact information
CLIENT
Suttle-Straus, Inc.

O P P O RT U N I T Y
Create a Vegas-themed variable
data invitation and materials for
the 2009 Annual Dinner.

WORK
u Personalized poster invitation for
  male or female with employee’s
  head swapped out
u Personalized, first and last name
u Ticket was glue-spotted to inside
  of invite; RSVP was on reverse
u Variable Membership Rewards Card,
  place in drum for prizes
u Dinner selections (for waitstaff)
  and cocktail notice printed and
  die-cut using standing 4” die




CLIENT
Suttle-Straus, Inc.

O P P O RT U N I T Y
Create a poker-themed variable data
invitation and materials for the 2007
Annual Dinner.

WORK
u Personalized invitation including
  employee name and photo
u Playing Card RSVP included
  dinner selection and requested
  guest information
u Grand Prize Ticket listed top
  prizes on the front and sponsors
  on the back. Employees perfed
  off their grand prize ticket stub
  and put it in the drum.
u Name Tags
u Social Hour informational insert
u Table tents indicating dinner selection
CLIENT
Suttle-Straus, Inc.

O P P O RT U N I T Y
Create a sleek and innovative presentation
folder for for sales representatives and executives
to put company materials and print samples
inside. The goal was to create a piece that
didn’t represent a printer, but instead a
forward-thinking, creative, and technology-
based marketing services provider.

WORK
u Custom die-cut capacity folder
  printed on silver metallic stock
  with double hits of black and
  white inks and coatings.




CLIENT
Suttle-Straus, Inc.

O P P O RT U N I T Y
Develop a targeted, high-end image piece
to leave with executive-level clients and
prospects. Describe services provided as
a story about why Suttle-Straus’ lineup of
services matters to them.

WORK
u 20-page booklet, including:
   • Stock photography
   • Customized photography, including
     images shot by myself and other
     Suttle-Straus staff and supplied
     historical photos
   • Copy was written collaboratively
     by myself and two others
   • Printed on a dull FSC-certified stock
     with spot UV dispersion coating
Turtleback® Promise
                                                             Executive summary pages
CLIENT
Demco Media, Turtleback® Books                               Inside book listings
                                                             and BRC insert
O P P O RT U N I T Y
2005-2006 Catalogs, mailed
to schools and libraries across
the United States; customers
and prospects.

WORK
u Catalogs of books specific to age, curriculum, language,
  state program, and in conjunction with Accelerated
  Reader and other programs
u Sections divided by title, author, level, genre, level,
  dewey number, etc.
u Each catalog included its own unique sections with
  easy-to-use tabbing system
u Most catalogs included inserts or reply cards
u Data was pulled from Filemaker and flowed into
  QuarkXpress via XData (I exported data, wrote all
  the scripts, flowed and manipulated the data)
u Secured models, locations, and directed all photography
CLIENT
Demco Media, Turtleback® Books

O P P O RT U N I T Y
Create two curriculum catalogs, one for grades K-8
and one for 6-12. Combine stock photography with
studio book product shots to save cost. Stress the
durability of the product (product-focus).

WORK
u Copy was written by me
  for each of the kid images
  referring to reasons why
  Turtleback Books were the
  best choice for their classrooms
  and libraries.
u Catalogs were such a success
  that our parent company,
  DEMCO, Inc. asked me to
  create reading promotions
  based on this idea.




CLIENT
Demco Media, Turtleback® Books

O P P O RT U N I T Y
Spring 2006 K-8 New Titles Catalog.
Past new titles catalogs have used less color
and newsprint stock. This time we decided
to promote excitement with very active layouts
and bright colors on glossy, bright white stock
based on the theme of each genre.

WORK
u 96-page full color glossy catalog
  mailed to teachers and librarians
u Success could not be measured as the
  assets of our company were sold shortly
  after production
u Design and production from start to finish
  took less than three weeks
save with free
  incoming calls.


CLIENT
U.S. Cellular

O P P O RT U N I T Y
Create “illboard” and banners for the Illinois State Fair.
U.S. Cellular was holding a texting event/promotion
on the fairgrounds which was next to the interstate.
They requested a “billboard” banner to be large
enough to be seen from the interstate and act as a
billboard, but also dress up the venue for the event,
which was next to a barn. The “banners” needed to            WORK
be secured to the barn. Each banner was grommted             u 10’ x 60’ banner adhering to U.S. Cellular brand standards
and secured with rope to the building.                       u 6’ x 12’ banners to promote the texting event
                                                             u 4’ x 40’ banner with U.S. Cellular slate brand color,
                                                               wavelengths and reversed logo




CLIENT
Preventive Cardiovascular Nurses Association (PCNA)

O P P O RT U N I T Y
Update booth and banner for trade shows and events using new
brand colors and softer image. Create cohesive look with website.
CLIENT
Demco Media

O P P O RT U N I T Y
Redesign e-commerce website to integrate new
branding and allow fast updates to home page
for sales and promotions.




                                                                      1- Card with PURL


CLIENT
Suttle-Straus, Inc.                                                                                                          Happy Holidays


O P P O RT U N I T Y                                                                                          Thank you for your contribution to Safe Harbor Child Advocacy Center.
                                                                                                    Your participation is greatly appreciated and will assist us in minimizing trauma to children.

                                                                                                                         What we do together can make all the difference.


2010 Holiday Card. Card with
a personalized URL was sent to                                                                       “There is a wonderful mythical law of nature that the three things we crave most in life—



clients. Client would access their
                                                                                                  happiness, freedom, and peace of mind—are always attained by giving them to someone else.”
                                                                                                                                     — Peyton Conway March




PURL online and choose from one                                                           3- Online Confirmation

of three charities which Suttle-Straus
would make a monetary donation                                                                                                   Thank You!
in their name.
                                                                                                  Dear <First>,

                                                                                                  Thank you for sharing the joy of the season by participating in the
                                                                                                  Suttle-Straus Holiday Giving Event. Your donation to Safe Harbor

WORK                                                                                              has been confirmed and will be presented on January 15, 2010.

                                                                                                  May peace, prosperity and happiness be yours throughout the
                                                                                                  holidays and the New Year.


u Digitally printed card with PURL
u Personalized URL landing page                                                                                                          1000 Uniek Drive
                                                                                                                                       Waunakee, WI 53597
                                                                                                                                          608.849.1000
                                                                                                                                       www.suttle-straus.com


u Three follow-up emails
                                                                                          4- Thank You Email




                                                                                                 Dear <First>,

                                                                                                 Thank you for inquiring about Suttle-Straus Campaign Management Technology.
                                                                                                 We look forward to learning more about your needs and showing you the powerful
                                                                                                 results of multi-channel campaigns.

                                                                                                 Your Suttle-Straus Account Manager will be contacting you after the holidays
                                                                                                 to schedule a meeting.

                                                                                                 Get the most out of your marketing with targeted, multi-channel solutions
                                                                                                 from Suttle-Straus.




                                                                                                                                         1000 Uniek Drive
                                                                                                                                       Waunakee, WI 53597
                                                                                                                                          608.849.1000
                                                                                                                                       www.suttle-straus.com




                                               2- PURL Landing Page                       5- Follow-Up Email
LOGOS FOR
VA R I O U S C L I E N T S




                                          Porketta
                                          Pedalers




                             PMS 124 Yellow • PMS 1805 Red • Black

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Design Portfolio

  • 1. 4988 Creek Haven Road u Cottage Grove, WI 53527 ANDREA WENDORF u GRAPHIC DESIGNER 608.834.3050 u tahwendorf @ hotmail.com S A M P L E P O RT F O L I O
  • 2. CLIENT Interra Health O P P O RT U N I T Y Wellness company wanted a new look to add credibility to their organization when up against the big players in the industry. The client also wanted the ability to customize the materials to their clients. WORK u Identity u Custom Folder u Brochure u Informational Sheet u Custom tabs to be used in a binder or coil bound u Sticker CLIENT Urban League of Greater Madison O P P O RT U N I T Y Local non-profit was fundraising for a new building. They wanted a cohesive look that represted the strong organization they are. Their fundraising goal was exceeded by over $150,000. WORK u “The Time is Now” campaign materials u 41st Anniversary Invitation (individual and corporate version) u Annual Report
  • 3. CLIENT Associated Dentists O P P O RT U N I T Y Local dental office with two locations started off wanting only a brochure, then decided an entire rebrand was in order. WORK u Logo u Identity u Custom photography u Appointment Reminder Cards u Reminder Postcards for Kids u Brochure u 2-page yellow page ad (not shown) CLIENT The Bethel Series O P P O RT U N I T Y Local adult religious education outreach group was ready for a fresh look to appeal to younger audiences without turning off older folks. WORK u Binders u Insert Sheets u Redesign of entire Old Testament program text
  • 4. CLIENT Demco Media, Turtleback® Books O P P O RT U N I T Y Create new logo and apply it across all mediums. WORK u Logo u Identity u Catalogs and Sales Materials u CD Packaging u Trade Show Materials u Logowear u Promotional Items u Shipping Box Tape u Website
  • 5. CLIENT Suttle-Straus, Inc. O P P O RT U N I T Y Create a kit of materials for sales representatives to take on client calls promoting large format printing capabilities. WORK u Kit tag with business card sleeve on back u Custom handle, grommeted on-site u Photography by local photographer Todd Klassy on standard substrates u Custom kit tabs for each section u Standard and upscale materials u Customized artwork created for upscale substrates u Cover and tabs were routed so corners wouldn’t be sharp u Sourced all hardware CLIENT Suttle-Straus, Inc. O P P O RT U N I T Y Create a variable data marketing piece, mailed to clients, promoting web-to-print capabilities. WORK u Brochure, incorporated: • Single angled cut, eliminating cost of die • Coating capabilities: NexPress Intelligent Spot Coating on outside and Intelligent-Gloss on inside • Variable data including client company and contact information with their Suttle- Straus sales representative and contact information
  • 6. CLIENT Suttle-Straus, Inc. O P P O RT U N I T Y Create a Vegas-themed variable data invitation and materials for the 2009 Annual Dinner. WORK u Personalized poster invitation for male or female with employee’s head swapped out u Personalized, first and last name u Ticket was glue-spotted to inside of invite; RSVP was on reverse u Variable Membership Rewards Card, place in drum for prizes u Dinner selections (for waitstaff) and cocktail notice printed and die-cut using standing 4” die CLIENT Suttle-Straus, Inc. O P P O RT U N I T Y Create a poker-themed variable data invitation and materials for the 2007 Annual Dinner. WORK u Personalized invitation including employee name and photo u Playing Card RSVP included dinner selection and requested guest information u Grand Prize Ticket listed top prizes on the front and sponsors on the back. Employees perfed off their grand prize ticket stub and put it in the drum. u Name Tags u Social Hour informational insert u Table tents indicating dinner selection
  • 7. CLIENT Suttle-Straus, Inc. O P P O RT U N I T Y Create a sleek and innovative presentation folder for for sales representatives and executives to put company materials and print samples inside. The goal was to create a piece that didn’t represent a printer, but instead a forward-thinking, creative, and technology- based marketing services provider. WORK u Custom die-cut capacity folder printed on silver metallic stock with double hits of black and white inks and coatings. CLIENT Suttle-Straus, Inc. O P P O RT U N I T Y Develop a targeted, high-end image piece to leave with executive-level clients and prospects. Describe services provided as a story about why Suttle-Straus’ lineup of services matters to them. WORK u 20-page booklet, including: • Stock photography • Customized photography, including images shot by myself and other Suttle-Straus staff and supplied historical photos • Copy was written collaboratively by myself and two others • Printed on a dull FSC-certified stock with spot UV dispersion coating
  • 8. Turtleback® Promise Executive summary pages CLIENT Demco Media, Turtleback® Books Inside book listings and BRC insert O P P O RT U N I T Y 2005-2006 Catalogs, mailed to schools and libraries across the United States; customers and prospects. WORK u Catalogs of books specific to age, curriculum, language, state program, and in conjunction with Accelerated Reader and other programs u Sections divided by title, author, level, genre, level, dewey number, etc. u Each catalog included its own unique sections with easy-to-use tabbing system u Most catalogs included inserts or reply cards u Data was pulled from Filemaker and flowed into QuarkXpress via XData (I exported data, wrote all the scripts, flowed and manipulated the data) u Secured models, locations, and directed all photography
  • 9. CLIENT Demco Media, Turtleback® Books O P P O RT U N I T Y Create two curriculum catalogs, one for grades K-8 and one for 6-12. Combine stock photography with studio book product shots to save cost. Stress the durability of the product (product-focus). WORK u Copy was written by me for each of the kid images referring to reasons why Turtleback Books were the best choice for their classrooms and libraries. u Catalogs were such a success that our parent company, DEMCO, Inc. asked me to create reading promotions based on this idea. CLIENT Demco Media, Turtleback® Books O P P O RT U N I T Y Spring 2006 K-8 New Titles Catalog. Past new titles catalogs have used less color and newsprint stock. This time we decided to promote excitement with very active layouts and bright colors on glossy, bright white stock based on the theme of each genre. WORK u 96-page full color glossy catalog mailed to teachers and librarians u Success could not be measured as the assets of our company were sold shortly after production u Design and production from start to finish took less than three weeks
  • 10. save with free incoming calls. CLIENT U.S. Cellular O P P O RT U N I T Y Create “illboard” and banners for the Illinois State Fair. U.S. Cellular was holding a texting event/promotion on the fairgrounds which was next to the interstate. They requested a “billboard” banner to be large enough to be seen from the interstate and act as a billboard, but also dress up the venue for the event, which was next to a barn. The “banners” needed to WORK be secured to the barn. Each banner was grommted u 10’ x 60’ banner adhering to U.S. Cellular brand standards and secured with rope to the building. u 6’ x 12’ banners to promote the texting event u 4’ x 40’ banner with U.S. Cellular slate brand color, wavelengths and reversed logo CLIENT Preventive Cardiovascular Nurses Association (PCNA) O P P O RT U N I T Y Update booth and banner for trade shows and events using new brand colors and softer image. Create cohesive look with website.
  • 11. CLIENT Demco Media O P P O RT U N I T Y Redesign e-commerce website to integrate new branding and allow fast updates to home page for sales and promotions. 1- Card with PURL CLIENT Suttle-Straus, Inc. Happy Holidays O P P O RT U N I T Y Thank you for your contribution to Safe Harbor Child Advocacy Center. Your participation is greatly appreciated and will assist us in minimizing trauma to children. What we do together can make all the difference. 2010 Holiday Card. Card with a personalized URL was sent to “There is a wonderful mythical law of nature that the three things we crave most in life— clients. Client would access their happiness, freedom, and peace of mind—are always attained by giving them to someone else.” — Peyton Conway March PURL online and choose from one 3- Online Confirmation of three charities which Suttle-Straus would make a monetary donation Thank You! in their name. Dear <First>, Thank you for sharing the joy of the season by participating in the Suttle-Straus Holiday Giving Event. Your donation to Safe Harbor WORK has been confirmed and will be presented on January 15, 2010. May peace, prosperity and happiness be yours throughout the holidays and the New Year. u Digitally printed card with PURL u Personalized URL landing page 1000 Uniek Drive Waunakee, WI 53597 608.849.1000 www.suttle-straus.com u Three follow-up emails 4- Thank You Email Dear <First>, Thank you for inquiring about Suttle-Straus Campaign Management Technology. We look forward to learning more about your needs and showing you the powerful results of multi-channel campaigns. Your Suttle-Straus Account Manager will be contacting you after the holidays to schedule a meeting. Get the most out of your marketing with targeted, multi-channel solutions from Suttle-Straus. 1000 Uniek Drive Waunakee, WI 53597 608.849.1000 www.suttle-straus.com 2- PURL Landing Page 5- Follow-Up Email
  • 12. LOGOS FOR VA R I O U S C L I E N T S Porketta Pedalers PMS 124 Yellow • PMS 1805 Red • Black