So a Baby Walks Into a Tech Conference: Confronting Maternal Bias in the Software Industry

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In August 2015, my business/life partner and I both wanted to attend a national software development conference. The only catch? I had a ten week old baby at home. We used Agile software development practices to help us decide what to do and learned some interesting things during our experience.

Estilo de vida Carreiras Negócios

TECH CONFERENCE
SO A BABY WALKS INTO A
by Andrea Goulet 
CEO, Corgibytes
CONFRONTING MATERNAL BIAS IN THE SOFTWARE INDUSTRY

GENDERED WORKPLACE
NORMS AND POLICIES  
LIMIT MEN’S AND WOMEN’S
ABILITY TO CREATE GENDER
EGALITARIAN RELATIONSHIPS.
@andreagoulet@msco/ord
American
Sociological
Review
February
2015
vol.
80
no.
1
116-‐139

WOMEN AND MEN BOTH WANT
EGALITARIAN PARTNERSHIPS.
95% COLLEGE EDUCATED WOMEN
75% COLLEGE EDUCATED MEN
@andreagoulet@msco/ord
American
Sociological
Review
February
2015
vol.
80
no.
1
116-‐139

BUT WHAT HAPPENS WHEN
TRADITIONAL WORKPLACE
POLICIES AND NORMS MAKE
EQUALITY DIFFICULT?
@andreagoulet@msco/ord
American
Sociological
Review
February
2015
vol.
80
no.
1
116-‐139

TRADITIONAL GENDER ROLES
@andreagoulet@msco/ord
American
Sociological
Review
February
2015
vol.
80
no.
1
116-‐139

PROBLEM STATEMENT
HOW CAN WE BOTH ATTEND
AGILE 2015 WHILE GIVING OUR
NEWBORN THE ATTENTION (&
FOOD) SHE NEEDS?
@andreagoulet@msco/ord

POSSIBLE SOLUTIONS
• GET IN-LAWS A SEPARATE ROOM?
• MOM STAYS HOME?
• DAD SPEAKS THEN WATCHES KID?
• HIRE A NANNY FOR WEEK?
• BABY COMES WITH US?
@andreagoulet@msco/ord

RISKS
• WE’LL GET THROWN OUT
• UNPROFESSIONAL
• DISRUPTIVE/DISRESPECTFUL
• LOSE CREDIBILITY
• BABY NEEDIER THAN WE THOUGHT
@andreagoulet@msco/ord

BENEFITS
• BOTH ATTEND CONFERENCE
• BABY GETS WHAT SHE NEEDS
• ICEBREAKER
• GOOD BONDING EXPERIENCE FOR ALL
• DEMONSTRATE NEED FOR CHILD CARE
@andreagoulet@msco/ord

What will they  
think of me?
@andreagoulet@msco/ord

What will they  
think of me?
ANDREA ALMOST
BAILED AT THE
LAST MINUTE
@andreagoulet@msco/ord

RESULTS
• OVERWHELMINGLY SUPPORTIVE
• MANY OTHER PARENTS BROUGHT KIDS
• BOTH GOT TO ATTEND CONFERENCE
• TALK WENT GREAT
• MET LOTS OF AMAZING PEOPLE
@andreagoulet@msco/ord

LESSONS LEARNED
• KNOW YOUR CHILD
• STAY IN CONFERENCE HOTEL
• SMILE & MAKE EYE CONTACT
• BRING A PARTNER
• BE PREPARED TO MISS CONTENT
@andreagoulet@msco/ord

HTTP://GRACEHOPPER.ORG/ATTEND/CHILD-CARE/
@andreagoulet@msco/ord

SUPPORT DIVERSITY IN TECH
• REQUEST CHILD CARE AT CONFERENCES
• SHOW SUPPORT FOR PARENTS
• QUESTION POLICIES & NORMS
• LEARN ABOUT UNCONSCIOUS BIAS,
ESPECIALLY MATERNAL BIAS
@andreagoulet@msco/ord

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What holds brands back from creating engaging, effective content typically isn’t talent, but rather a complex cobweb of rules, regulations and business processes that get in the way. The best content marketing brands embrace a “culture of content.” They have a collaborative spirit. Leaders know how to articulate visions. Messaging foundations are documented. Approvals are swift and nimble. And creative professionals have the resources they need to execute engaging content in real time.

Culture of Content: Bridging the Gap Between Content Leadership and Creative ...

Andrea Goulet

How to Build a Culture of Content in Your Business

Andrea Goulet

Content Personalities: Working with Others without Going Insane

Andrea Goulet

Do you feel like you have to quit your day job just to keep on top of your social media efforts? This presentation will help you bring sanity back to your content. You'll learn about: * 4 challenges for publishing in social media * How to use a consistent brand voice across your organization * 3 types of content and what should be pre-scheduled * Apps to help manage your social media workflow * Exercises to get you up and running To your success, Andrea Goulet Ford

How to Source, Organize, and Publish Quality Social Media Content (Without Lo...

Andrea Goulet

Mais de Andrea Goulet (16)

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Makers and Menders

Vulnerability: The Key to Successful Agile Adoption

Why I Type In Dvorak (And What The Heck That Is)

Audience Analysis: Getting the Right Message to the Right People

Copywriting for Startups and Entrepreneurs

Culture of Content: Bridging the Gap Between Content Leadership and Creative ...

How to Build a Culture of Content in Your Business

Content Personalities: Working with Others without Going Insane

How to Source, Organize, and Publish Quality Social Media Content (Without Lo...

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5. GENDERED WORKPLACE NORMS AND POLICIES   LIMIT MEN’S AND WOMEN’S ABILITY TO CREATE GENDER EGALITARIAN RELATIONSHIPS. @andreagoulet@msco/ord American Sociological Review February 2015 vol. 80 no. 1 116-‐139

6. WOMEN AND MEN BOTH WANT EGALITARIAN PARTNERSHIPS. 95% COLLEGE EDUCATED WOMEN 75% COLLEGE EDUCATED MEN @andreagoulet@msco/ord American Sociological Review February 2015 vol. 80 no. 1 116-‐139

7. BUT WHAT HAPPENS WHEN TRADITIONAL WORKPLACE POLICIES AND NORMS MAKE EQUALITY DIFFICULT? @andreagoulet@msco/ord American Sociological Review February 2015 vol. 80 no. 1 116-‐139

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12. PROBLEM STATEMENT HOW CAN WE BOTH ATTEND AGILE 2015 WHILE GIVING OUR NEWBORN THE ATTENTION (& FOOD) SHE NEEDS? @andreagoulet@msco/ord

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15. RISKS • WE’LL GET THROWN OUT • UNPROFESSIONAL • DISRUPTIVE/DISRESPECTFUL • LOSE CREDIBILITY • BABY NEEDIER THAN WE THOUGHT @andreagoulet@msco/ord

16. BENEFITS • BOTH ATTEND CONFERENCE • BABY GETS WHAT SHE NEEDS • ICEBREAKER • GOOD BONDING EXPERIENCE FOR ALL • DEMONSTRATE NEED FOR CHILD CARE @andreagoulet@msco/ord

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24. LESSONS LEARNED • KNOW YOUR CHILD • STAY IN CONFERENCE HOTEL • SMILE & MAKE EYE CONTACT • BRING A PARTNER • BE PREPARED TO MISS CONTENT @andreagoulet@msco/ord

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So a Baby Walks Into a Tech Conference: Confronting Maternal Bias in the Software Industry

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