Presentation from BlogWorld NYC 2012

1. Future of Content
June 6, 2012
Andraz Tori
andraz@zemanta.com
@andraz

4. Engaging content?
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Delivers value
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Attracts attention and keeps it
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Connects and builds relationships

8. Multiple kinds of
“content”
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Social media channels
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To generate interest, attention, activity
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Real life content
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To support your online efforts, and vice versa
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Core destination that you own
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That continuously delivers value
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Where you can fully control the experience

9. Social media
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Social media is fickle
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People follow, like, retweet you, pin you
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And then they forget you
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Or the landlord starts changing the rules
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You need to keep building your own destination
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Focal point for your audiences
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Place for community

10. Real life content

11. Destination that you own
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You need to publish fresh content regularly
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It needs to cater to your target audience
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It should not be an island

13. But how?

14. Robots are coming?

16. Exoskeletons

17. Or like this

18. Cycle of content
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Idea / Inspiration
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Writing or obtaining content
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Optimize, enhance
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Connect
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Distribution

19. Getting over
the writer's block
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Creating your own, unique writing identity
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High expectations lead to creative blocks
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Your content is not perfect expression of yourself or your brand
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Never be afraid to simply join the conversation
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Research, get inspired, curate in a smart way:

22. Content “on demand”?
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Works if you know what you are doing
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Help others and others will help you
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Engaging guest bloggers
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Procuring the content you need for your site

23. Optimize, enhance
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Search Engine Optimization
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Professional copy editing
Or basic spell & grammar checker

24. Connect and relate
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Don't be selfish
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Don't be an island
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Connect, link out to:
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your sources
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other people and brands that inspire you
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simply good content for your readers

25. Case study
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Used Zemanta WordPress Plugin for image
recommendations and connecting to other blogs
in their niche.
•
Would periodically link to LifeHacker articles.
http://bloggingyourpassion.com/how-using-the-zemanta-wordpress-plugin-can-increase-your-blog-traffic/

26. •
Strategy paid off as one of the Lifehacker bloggers
took notice and linked back to one of Blogging
Your Passion posts
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This resulted in nearly 5,000 visits.
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6 other bloggers wrote about the same topic and
linked back to the original post.

27. Connecting efficiently?

28. Zemanta
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Personal writing assistant
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By now computers can be smart
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Helps with recommendations while writing :
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Images
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In-text links (Wikipedia, authoritative sites)
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Related articles (Blogs, big & small media)
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Tags (so people can find your content)

32. Use images
Skyword study found an average increase of 94% for articles that
included an image or infographic .
http://skyword.com/blog/96-skyword-study-add-images-to-improve-content-performance.html

33. Takeaways

34. Use a force multiplier

35. Age of smart

36. Don't be an island
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Don't be a
content island!
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It's lonely
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No space to grow

37. Build bridges

38. Thank you!
Andraz Tori
andraz@zemanta.com
@andraz

39. Photo credits
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http://www.contentmarketinginstitute.com/wp-content/uploads/2010/09/B2B_Trends_2010.pdf
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http://www.flickr.com/photos/aye_shamus/2929888687/
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http://www.flickr.com/photos/stylianosm/3989939286/
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http://www.flickr.com/photos/betta_design/2200198472/
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http://www.flickr.com/photos/ferranp/317125624/
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http://www.flickr.com/photos/kanaka/5949395563/lightbox/
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http://www.flickr.com/photos/squeaks2569/3700355684/
http://www.flickr.com/photos/trj/1032572214/
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http://www.flickr.com/photos/cazatoma/6086507585/
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Raytheon Sarcos
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