1. TACTICAL MARKETING PLAN
RENCANA KERJA TAHUNAN
PRESENTED BY:BURMAN NOVIANSYAH
BANKINDONESIA
MH THAMRIN 2 JAKARTA PUSAT10350 INDONESIA
VERSION1.0
MAY 19, 2015

2. Confidential
5/19/2015 Tactical Marketing Plan 1
TACTICAL MARKETING PLAN
[Usethe Tactical Marketing Plan to identify theaction items and expectationsthatsurroundmarketing
yourproductorservice. Use this templateto begin the processof brainstorming and building your
marketing plan.]
PLAN OVERVIEW
Practice: Overview[confidential]
Name ofCampaign: RencanaKerjaTahunan
Campaign Manager: Andi Ari
SubjectMatter Expert: Burman Noviansyah
OBJECTIVE
Use forPoCdocumentonly.
TARGET MARKET
[In this section,you need to defineyourcurrent customersand thepotentialcustomersyou wantto
target.]
PRODUCT DEMOGRAPHICS
OnlyforPoCuse
TARGET CONTACT DEMOGRAPHICS
OnlyforPoCUse
MESSAGE SUMMARY
Rahasia
CALL TO ACTION
[Usethis section to brainstormwordsorphrasesthataskthecustomerto takeaction.]
WHAT IS THE DESIRED OUTCOME?
[Describe yourdesiredoutcome.]
WHAT IS THE PULL-THROUGH OFFER?
[Define yourpull-throughoffer.]

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5/19/2015 Tactical Marketing Plan 2
PROCESS
LIST DEVELOPMENT
[Describe yourlistdevelopment.]
PROSPECTING MECHANISM
[Describe yourprospectingmechanism.]
PRE-EVENT FOLLOW-UP
[Define yourpre-eventfollow-up.]
POST-EVENT FOLLOW-UP
[Define yourpost-eventfollow-up.]
OPPORTUNITY QUALIFICATION PROCESS AND CRITERIA
NeracaperdaganganIndonesiapadaApril 2015 menunjukkanperkembanganyangpositif dengan
kembali mencatatsurplussebesar0,45 miliardolarAS,ditopangolehkenaikansurplusneraca
nonmigas.Namundemikian,defisitneracamigasyangmeningkatmengakibatkansurplusneraca
perdagangantersebutlebihrendahdibandingkandengansurpluspadaperiode sebelumnyasebesar
1,02 miliardolarAS.KinerjaneracaperdaganganApril2015 tersebutlebihbaikdibandingkandengan
kinerjapadaApril 2014 yang mencatatdefisitsebesar1,97 miliardolarAS.
Surplusneracaperdagangannonmigasmeningkatdari 1,30 miliardolarAS padabulansebelumnya
menjadi 1,33 miliardolarASpada April 2015. Kenaikansurplusneracanonmigasdipengaruhi oleh
penurunanimpornonmigasyanglebihtajamdibandingkandenganpenurunanekspornonmigas.
Ekspornonmigasterkontraksi sebesar0,17% (mtm) menjadi 11,63 miliardolarAS,terutamakarena
turunnyaeksporbahanbakarmineral,mesin/peralatanlistrik,danperhiasan/permata.Penurunan
lebihlanjuttertahanolehperbaikankinerjaeksporbeberapakomoditas,terutamalemakdanminyak
hewan/nabati,karetdanbarangdari karet,danalas kaki.Penurunankinerjaeksporjugadiiringi oleh
penurunanimpornonmigassebesar0,46% (mtm) menjadi 10,29 miliardolarAS,terutamakarena
penurunanimpormesindanperalatanmekanik,kendaraanbermotordanbagiannya,danpupuk.
Di sisi lain,defisitneracaperdaganganmigasmeningkatmenjadi0,88 miliardolarASdari 0,28 miliar
dolarAS pada bulansebelumnya.Peningkatandefisittersebutdipengaruhi olehpenurunanekspor
migasyangdisertai denganpeningkatanimpormigas.Ekspormigastercatatlebihrendahdibanding
periode sebelumnya,sejalandenganberkurangnyaeksporminyakmentahdangas.Sementaraitu,
impormigasmeningkatdari bulansebelumnya,terutamadisebabkanolehnaiknyaimporhasil minyak
dan gas.
Bank IndonesiamemandangkinerjaneracaperdaganganApril 2015 tersebutakanberdampakpositif
terhadapkinerjatransaksi berjalantriwulanII-2015.BankIndonesiamemperkirakanstrukturneraca

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5/19/2015 Tactical Marketing Plan 3
perdaganganIndonesiake depanakanlebihsehatdansemakinmendukungprosespemulihan
keseimbanganeksternal Indonesia.
Jakarta,15 Mei 2015
DepartemenKomunikasi
Tirta Segara
DirekturEksekutif
PROJECT PLAN
NECESSARY EVENT RESOURCES
Resource Role
Estimated
Work Hours
BUDGET
[Compilea list of pertinentitemsthat you will use to createyourbudgetline items (forexample,booth
rental,amenities,travel).Usethe Marketing BudgetPlan templateto build yourfinal budget.]
 [Listall pertinentitems.]
[Define all pertinentitems.]
METRICS AND EXPECTATIONS
 [Listall metricsandexpectations.]
[Define all metricsandexpectations.]
APPROVAL
Title Name Date 1 Date 2
CEO [Date 1] [Date 2]
CampaignManager [Date 1] [Date 2]
ProductManager [Date 1] [Date 2]
ProjectManager [Date 1] [Date 2]
[Title] [Date 1] [Date 2]
[Title] [Date 1] [Date 2]

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5/19/2015 Tactical Marketing Plan 4
CAMPAIGNSIGN-OFF
The undersignedacceptthisMarketingCampaignasdescribedherein.
Print First and Last Name Title Signature Date
Print First and Last Name Title Signature Date
Print First and Last Name Title Signature Date
Print First and Last Name Title Signature Date
Print First and Last Name Title Signature Date
Print First and Last Name Title Signature Date
Print First and Last Name Title Signature Date
Partner (Printed Name) Partner (Signature) Date
Print First and Last Name Title Signature Date
Note:Additional signaturesmightbe requiredif the document changessignificantlyperthe client’s
request.