1. How Using
Big Data Can Tell
Personalized Stories
#datastory

2. Who We Are
Eric Shoup,
EVP of Product at
Ancestry.com
Francois
Ajenstat, Sr. Director
of Product at Tableau
Software
2#datastory

4. What can all of this data mean—and more
importantly, how can we make it useful?
4#datastory

5. How many 9s?
5#datastory

6. The human visual system is powerful
6#datastory

7. 7#datastory
vs.

8. 8#datastory

9. ―The shortest distance between truth and a human being is a story.‖
– Anthony de Mello, One Minute Wisdom
9#datastory

10. 10#datastory

11. Storytelling with data
– the
good, bad, ugly, and
beautiful
11#datastory

12. Think of your analysis as a story
12#datastory

13. 13
Make it relevant
#datastory

14. What are the
challenges inherent in
unlocking data
insights and stories?
14#datastory

15. What does the future of
storytelling look like?
15#datastory

16. Keep the conversation going on Twitter: #datastory
16#datastory
How can effective stories be created
using data?
• Keep it simple. Let the data speak for itself.
• Be visual
• Make it relevant. Know your audience.
• Invite discovery