The tech-savvy marketer is finally ditching the spreadsheet
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Marketing is undergoing a massive transformation in order to meet the demands of digitally empowered customers. Learn why today's tech-savvy marketers are ditching spreadsheets and moving to flexible, scalable planning tools. Learn more by visiting www.anaplan.com Like Anaplan on Facebook: https://www.facebook.com/anaplan Follow Anaplan on Twitter: https://twitter.com/anaplan Follow Anaplan on LinkedIn: https://www.linkedin.com/company/anaplan Like Anaplan on Google+: https://plus.google.com/+AnaplanInc/posts Follow Anaplan on our YouTube channel: http://www.youtube.com/c/AnaplanInc
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The tech-savvy marketer is finally ditching the spreadsheet
- 1. XL X S XLS XLS XLS The tech-savvy marketer is finally ditching the spreadsheet—and here’s why
- 2. LS Marketing is undergoing a massive transformation in order to meet the demands of digitally empowered customers. @
- 3. “…Marketing is headed toward being on-demand—not just “always on”, but also always relevant and responsive to the consumer’s desire. For marketing, that means cutting through the noise with pinpoint delivery.” – “The coming era of ‘on-demand’ marketing,” McKinsey
- 4. Marketers have been given an overwhelming amount of technology to engage with customers.
- 5. $ $ $ $ $ $ $ $ $ $ $ Gartner found that by 2017, the CMO will spend more on IT than the CIO.1 $ $
- 6. LS XLS XLS XLS XLS XLS XLS XLS XLS XLS Shockingly, however, with all this technology at their fingertips, marketers are still planning and budgeting in spreadsheets!
- 7. Today’s marketers are too sophisticated for spreadsheets.
- 8. XL X S XLS XLS XLS Business decisions happen too quickly for marketing to be sifting through spreadsheets to report out their spend-to-date…
- 9. LS Or track down what amount of budget is left to spend…
- 10. Or even justify an increase in budget due to changing market demand.
- 11. This inability to adjust the plan and budget, based on changing business objectives, will put marketing at a significant disadvantage.
- 12. CMOs cannot rely on data that is days or weeks old.
- 13. LS XLS You need a planning tool that enables marketing to proactively respond to change—course correcting to the plan as needed. RESPOND
- 14. You need a planning tool that helps identify opportunities for marketing improvement and optimized spend.
- 15. You need a planning tool that can evaluate different business scenarios and measure their impact to marketing spend, resources, and revenue forecast.
- 16. With Anaplan’s Marketing Resource Management, transform your marketing department from a cost center to a profit center.
- 17. XLS XLS XLS And finally, once and for all, ditch planning and budgeting in cumbersome spreadsheets. ×××
- 18. Learn about Anaplan’s Marketing Resource Management Request a personal demo today anaplan.com/demo
- 19. SOURCES 1. Gartner, “By 2017 the CMO will spend more on IT than the CIO,” Gartner Webinar, presented January 3, 2012. Accessed November 3, 2015. http://my.gartner.com/portal/server.pt%3Fopen%3D512%26objID%3D202%26mode%3D2%26PageID%3D 5553%26ref%3Dwebinar-rss%26resId%3D1871515.