3. SUMMARY
Digital marketing is the latest
marketing strategy in the
digital world replacing the old
traditional marketing with an
enormous amount of
opportunities, challenges, and
competitions.
4. INTRODUCTION
Digital marketing got a lucrative amount of opportunities in the fields of SEO, SEM, SMM,
Email marketing, content writing, web analytics. Digital marketing is allocated a larger
share of the total marketing budget. It provides huge opportunities to meet business
goals of B2B and B2C businesses.
Now let's discuss the opportunities and challenges specifically.
5. OPPORTUNITIES
It is an effective way of
communication for companies to
target a large number of potential
consumers at the same time. Using
the digital world for marketing is a
quick approach to target a number of
potential consumers and prospects at
the same time all over the world.
It enables direct advertising and
creates awareness about a product or
a brand.
Global Advertisements is one of the
most effective benefits that enable
companies to advertise internationally.
6. Mass usage of the internet made it found a cost-effective and cheaper source of advertising
as compared to traditional marketing and generate huge traffic for free.
Due to more popularity and capabilities of digital marketing, customers have become more
convenient for e-commerce business strategies.
Digital marketing training and courses have become a beneficial career for individuals.
7. CHALLENGES
Limited access to internet
facilities and poor internet
connection at some places is a
big-time challenge for Digital
marketing.
A huge amount of competition in
digital marketing services is one
of the biggest challenges faced
by the agencies in this digital
marketing world.
The rapid changes in this digital
world and to cope up with it is
another a major challenge faced
by the digital marketer.
8. An aesthetic and updated website is
very important to attract and retain the
customer. if the customers struggle to
find an unattractive web page, they
won't stick around and will switch to the
web that they can find in an instant.
Targeting the right customer is another
common challenge because most
people assume this can take a good
amount of time, especially if you need
to collect real data from your current
customers. Once all the information is
accumulated, it helps to build the right
personas by answering all simple
questions about the ideal customers.
9. Content is the king. Adding informative, valuable and relevant contents helps marketers to
deliver the right result.
Finding the right keywords and using them in the right way could shoot to the top of search
results, helping to get more traffic and exposure.
10. CONCLUSION
Thus, digital marketing services has
emerged as a buzz word in the last half-
decade. E-Commerce has revalorized the
concept of business from the traditional
aspect of marketing to virtual aspects of
marketing. Digital activities are an
increasingly important part of any marketing
strategy. Today, most companies are either
thinking about or pressing ahead with digital
change initiatives. Every company has a
website, and a few marketing strategies are
signed off without incorporating social
media. Digital is changing the world, and
progress is not constant. In general, though,
the more holistic the initiative, the greater
the chance of success.
