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Marketing basics

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anantharaman
anantharaman

The document discusses various concepts related to marketing including the marketing mix (product, price, place, promotion), Porter's five forces model, the service marketing triangle, and laws of marketing. It also provides tips for salespeople including using reciprocity, starting with small requests, and leaving free samples to generate future sales.

Business
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  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.