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Business Plan

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Business Plan

  1. 1. Business Plan Do you need one? Anand Subramaniam
  2. 2. <ul><li>“ You can tell whether a man is clever by his answers. You can tell whether a man is wise by his questions.”   </li></ul><ul><li>- Naguib Mahfouz </li></ul>
  3. 3. Highlights <ul><li>Why you need a Business Plan? </li></ul><ul><li>Business Plan - Shell </li></ul>
  4. 4. Why a Business Plan ?
  5. 5. Because it… <ul><li>Explains to others (what, why, when, who where, which… you do or don’t do) </li></ul><ul><li>Provides a road map or a sense of direction to people in your organisation and / or to outsiders? </li></ul><ul><li>Explains how you will achieve the plan (Operations) and how you intend reaching your customer(s) (Sales/Marketing/Distribution Channel)? </li></ul><ul><li>Provides assurance with regard to internal financial controls and governance </li></ul><ul><li>Provides a schedule and a time frame for meeting key milestones </li></ul><ul><li>Identifies resources needed to accomplish objectives </li></ul><ul><li>Minimises risks and maximises opportunities – growth, market share etc </li></ul><ul><li>Identifies the management team who will execute the strategy and implement the business plan </li></ul>
  6. 6. Because it…(Contd) <ul><li>Provides a channel for communication between you and the outside investors </li></ul><ul><li>Provides an analysis of what your company does “faster, better and cheaper” than its competitors </li></ul><ul><li>Provides an analysis of the sustainable revenue model and competitive advantage </li></ul><ul><li>Educates and motivates key employees : serves as a recruitment tool </li></ul><ul><li>Provides disclosure on potential risks and challenges faced by the company </li></ul>
  7. 7. Effectiveness depends on.. <ul><li>On the planning process and is critical to a company’s long-term success </li></ul><ul><li>The Business Plan - it should tell a story, make an argument and conservatively predict the future. </li></ul><ul><li>A well-written Business Plan maps out the best growth path and strategy as well as the rationale for the selection of the strategy over other alternatives. </li></ul><ul><li>How it explains the game plan for building the company, what resources will be needed to implement the vision, team composition – competencies & capabilities and what path they will follow to get there. </li></ul><ul><li>How it articulates a plan to manage the risks and opportunities </li></ul><ul><li>Acknowledging that, growth and success are moving targets - by anticipating as many future events that will affect the company’s objectives. </li></ul>
  8. 8. Business Plan Shell
  9. 9. Executive Summary <ul><li>Brief history of the company </li></ul><ul><li>Products and services overview </li></ul><ul><li>Vision, Mission, Strategies & Tactics </li></ul><ul><li>Finance & Non Finance Performance indicators </li></ul>
  10. 10. Organisation <ul><li>Organisational and management structure </li></ul><ul><li>Operational and management policies </li></ul><ul><li>Description of products and services (both current and anticipated) </li></ul><ul><li>SWOT Analysis </li></ul><ul><li>Industry Analysis (how will your business model and growth strategy change or evolve to face the this?) </li></ul>
  11. 11. Sales & Marketing <ul><li>Markets analysis – segment, target & positioning (current and future - size, trends, growth) </li></ul><ul><li>Market research supporting current and anticipated product lines </li></ul><ul><li>Analysis of barriers to entry and your sustainable competitive advantage </li></ul><ul><li>Pricing, Products, Place, Promotion - policies and strategies </li></ul><ul><li>Alliances - Partners and Strategic </li></ul>
  12. 12. Finance & Operations <ul><li>Budgets & Assumptions </li></ul><ul><li>Future - 1 ~ 2 years projection </li></ul><ul><li>Scenario (PERT) – optimistic, pessimistic, most likely case </li></ul><ul><li>Current – Profit & Loss statements, Balance sheets, Cash Flow </li></ul><ul><li>Past – 1 ~ 5 years financial performance </li></ul>
  13. 13. Appendix <ul><li>References – Customer, media coverage </li></ul><ul><li>Resumes - Management Team </li></ul><ul><li>Organisation – chart, business / product line </li></ul><ul><li>Milestones – goals, objectives & future </li></ul><ul><li>Products – catalogues </li></ul><ul><li>Services – solution, methodology </li></ul>
  14. 14. <ul><li>“ A house divided against itself cannot stand. The Bible is not my book, and Christianity is not my religion. I could never give assent to the long, complicated statements of Christian dogma. You can fool all the people some of the time, and some of the people all the time, but you cannot fool all the people all the time. My great concern is not whether you have failed, but whether you are content with your failure. Nearly all men can stand adversity, but if you want to test a man's character, give him power. Better to remain silent and be thought a fool then to speak out and remove all doubt. Things may come to those who wait, but only the things left by those who hustle. Most people are about as happy as they make up their minds to be. Tact is the ability to describe others as they see themselves. He has the right to criticise who has the heart to help. I destroy my enemy when I make him my friend.“ </li></ul><ul><li>- Abraham Lincoln </li></ul>
  15. 15. <ul><li>Good Luck </li></ul><ul><li>http://www.linkedin.com/in/anandsubramaniam </li></ul>