The digital and social media marketing world once again came together at the 2016 ANA Digital & Social Media Conference to discuss what's working in the digital space, what needs work, and how to tell the difference. Here are the key takeaways.

1. Key Takeaways from the
2016 ANA Digital & Social Media
Conference

2. We’re not sure how to tell you this, but digital is kind
of a big deal. Last month, the digital and social media
marketing world descended on Colorado Springs to discuss
what’s working in this increasingly important space, what
needs improvement, and how marketers can tell the
difference. In this presentation, we’ve collected the best
quotes from the conference. Read them, commit them
to memory, and go forth into the digital world a little wiser.
2© Copyright 2016 by the Association of National Advertisers, Inc. All rights reserved.

3. “THE INDUSTRY STANDARD OF
54 PERCENT VIEWABILITY
ON DIGITAL ADS IS BULLSH*T.”
— Kenny Mitchell, head of consumer
engagement at Gatorade
For all the money that brands invest
in digital marketing, a benchmark
of 54 percent viewability is pretty
weak. Demand more from your team
and your agencies. Insist they produce
work that is ad blocker friendly.
3© Copyright 2016 by the Association of National Advertisers, Inc. All rights reserved.

4. “STARTUPS ARE OUT TO GET US.
WE CAN EITHER ACCEPT THIS OR
BEAT THEM AT THEIR OWN GAME.”
— Shiv Singh, senior vice president and
global head of digital and
marketing transformation at Visa
Marketing in 2016 has one creed:
Innovate or die. Startups are coming
to disrupt your business. Figure out how
they’re going to do it, and beat them
to the punch.
4© Copyright 2016 by the Association of National Advertisers, Inc. All rights reserved.

5. “CROWDFUNDING, NOT REPEAT SALES,
IS THE HIGHEST FORM OF BRAND LOYALTY.”
— Jeremiah Owyang, founder of
Crowd Companies
If you have a great product or service,
appeal to the public for funding.
This will facilitate a shared destiny
with the consumer, giving them a stake
in the game and ensuring they’ll talk
about the product with their family and
friends. Word of mouth for the win!
5© Copyright 2016 by the Association of National Advertisers, Inc. All rights reserved.

6. “DIGITAL IS NOT A SHORTCUT. IT’S A
WAY TO AMPLIFY EXPERIENCES.”
— Barbara Martin Coppola,
chief marketing officer at Grubhub
Too often digital is seen as a way
to quickly and cheaply get messaging
to the consumer, but it has to be more.
You should be using supplemental
digital content and two-way
conversations to take your traditional
campaigns up a level.
6© Copyright 2016 by the Association of National Advertisers, Inc. All rights reserved.

7. 3
“FACEBOOK IS THE MOST
INFLUENTIAL CIVILIZATION TO DATE.”
— Tom Brady, vice president of social
media and emerging programming at the NFL
It seems crazy, but it’s true. There are
now more people on Facebook than there
are living in China. This speaks to the
power of social. If your brand hasn’t yet
figured out how to interact with and
maximize this digital civilization, it’s time.
7© Copyright 2016 by the Association of National Advertisers, Inc. All rights reserved.

8. And finally…
8© Copyright 2016 by the Association of National Advertisers, Inc. All rights reserved.

9. “GET SH*T DONE.”
— Lindsay Sutton, vice president and
group director of social strategy
at DigitasLBi
Every day, show up at the office and
put in the work. It seems obvious,
but how much time are you wasting on
things that don’t contribute to the ultimate
goal? If everyone on your team lives
by this mantra, your company
will begin to see the results.
9© Copyright 2016 by the Association of National Advertisers, Inc. All rights reserved.

10. Want more from the 2016 ANA Digital & Social Media Conference? We’ve got you covered:
Marketing in a Collaborative Economy
Grubhub: Amplifying Offline Experiences Through Digital Engagement
Gatorade Connects with Athletes Daily Through Digital and Social Innovation
PUMA: Social Media Innovation Story
Sources
10© Copyright 2016 by the Association of National Advertisers, Inc. All rights reserved.