The ANA REGGIE Awards have been showcasing the best and most inspirational marketing campaigns since 1983. Often, the best campaigns are the ones that challenge us, inspire us, and make us think and feel differently. In this presentation, we will cover seven tips from award-winning campaigns that you can apply to your own work.
2. The ANA REGGIE Awards have been showcasing the best and most
inspirational marketing campaigns since 1983. Often, the best
campaigns are the ones that challenge us, inspire us, and make
us think and feel differently. It’s not easy to feel empowered by
the products we use and how we use them. But brands like American
Family Insurance, Clorox’s Liquid-Plumr, McDonald’s, Mastercard,
Nickelodeon, World Vision, and Mondelez’s Trident Gum all made us
feel that way with campaigns that celebrated inclusivity, diversity,
and encouraged us all to make the world a better space for everyone.
In this presentation, we will cover seven tips from these award-
winning campaigns that you can apply to your own work. Do these
things and a 2021 ANA REGGIE Award may be in your team’s future.
17. ENTER TO BE CONSIDERED FOR THE 2021 REGGIE AWARDS HERE.
To move and inspire people with marketing campaigns,
advertisers need to remember a few key tips: be emotionally resonate,
find actionable ways to find solutions to issues, and be present.
Being present in someone’s life goes a long way. The companies
with the best strategies and campaigns realize this and use this
insight to tell stories and create products people really want
and need. Your company can do the same.