The 2020 ANA Brand Masters Conference was jam-packed with valuable insight from some of today’s leading thinkers in the world of brand marketing. Here are seven of our favorite quotes from their presentations.
2. Daring creative, razor-sharp cultural keenness,
and the willingness to constantly test your assumptions.
These were three of the major themes shared by top
marketers and CMOs at the 2020 ANA Brand Masters
Conference in Scottsdale, Ariz. Over three days,
two dozen marketing leaders shared their top insights
for modern brand marketing. And while the conference
featured dozens and dozens of valuable quotes
and takeaways, these were our seven favorite:
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3. “IF YOU THINK YOU’RE GOING TO GET FIRED FOR AN IDEA,
IT’S PROBABLY A GOOD ONE.”
— BRAD HIRANAGA, CHIEF BRAND OFFICER AT GENERAL MILLS
7. “THE MINDSET OF ‘OR’ LEAVES US LESS NUANCED,
LESS COMPLETE, AND LESS HUMAN. IT IS TIME
TO EMBRACE THE MINDSET OF ‘AND.’”
— VICTORIA MORRISSEY, GLOBAL MARKETING AND BRAND DIRECTOR
AT CATERPILLAR, INC.
9. “WE ALL WANT HELP AND WE ALL WANT THE EFFICACY OF
THE DIGITAL EXPERIENCE. WHEN YOU CAN COMBINE THOSE
TWO THINGS, IT IS A POWERFUL CUSTOMER EXPERIENCE.”
— VINOO VIJAY, CMO AT H&R BLOCK
13. “IF ANY MARKETER TELLS YOU WE KNOW WHAT OUR
PLAYBOOK IS OR WE KNOW EXACTLY WHICH LEVERS TO
PULL, THEY’RE EITHER LYING OR NOT PAYING ATTENTION.”
— MELISSA HOBLEY, GLOBAL CMO AT OKCUPID
17. Want more to see more great insights from
the 2020 ANA Brand Masters Conference?
You can start with these four session recaps,
courtesy of the ANA Marketing Knowledge Center:
The Power of “And” in Brand: How Turning Opposites
into Compliments Can Build an Enduring Brand
Reviving Human Connection in the Age of Digital Domination
OkCupid: Leaning into Cultural Relevance to Ignite Growth
Reviving the Nesquik Brand for a New Generation