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Top 10
Video Marketing Mistakes
Ana Lucia Novak© www.socialana.com
PRESENTED BY ANA LUCIA NOVAK
Mistake #1: Relying on a Viral Hit
While a viral hit would be nice, it’s not the norm for YouTube
users. Video Marketing takes more than just one video.
Ana Lucia Novak© www.socialana.com
Mistake #2: No Channel
Create a channel and build an audience that comes back
for more and more.
Ana Lucia Novak© www.socialana.com
Mistake #3: Getting Too Fancy
You don’t need a fancy
video with all kinds of
special effects to be
successful. Sometimes
simple is better.
Ana Lucia Novak© www.socialana.com
Mistake #4: Equipment Woes
Work with what you have. Worrying too much about equipment
will keep you from doing what you want to do…which is making
great videos.
Ana Lucia Novak© www.socialana.com
Mistake #5: Not Knowing Your Audience
Get to know your audience
and deliver what they’re
looking for.
Ana Lucia Novak© www.socialana.com
Mistake #6: Expecting Fast Results
Give yourself at least 6 months of consistent effort and
improvement to see your audience start to grow.
Ana Lucia Novak© www.socialana.com
Mistake #7: No Call-to-Action
All your content needs a call-to-action,
including your videos.
Ana Lucia Novak© www.socialana.com
Mistake #8: Not Spending Money
Don’t go into debt, but do
invest your profits into
improving your video
marketing. Wise investment
will go a long way.
Ana Lucia Novak© www.socialana.com
Mistake #9: Not Tracking
Read and learn
from your video
analytics.
Ana Lucia Novak© www.socialana.com
Mistake #10: Not Promoting
Don’t expect YouTube or any video site to make your
video popular. You’ve got to get out there and promote it
yourself too.
Ana Lucia Novak© www.socialana.com
Ready for Video Marketing Success?
Ana Lucia Novak© www.socialana.com
Tighten up your social media
strategies, Improve Your Online
Presence or Need Help Managing
Your Social Media Programs?
Schedule a time with me here:
http://meetme.so/analuciaand
complete the assessment form:
http://SocialAna.com/hire-Ana-Lucia

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Top 10-video-marketing-mistakes

  • 1. Top 10 Video Marketing Mistakes Ana Lucia Novak© www.socialana.com PRESENTED BY ANA LUCIA NOVAK
  • 2. Mistake #1: Relying on a Viral Hit While a viral hit would be nice, it’s not the norm for YouTube users. Video Marketing takes more than just one video. Ana Lucia Novak© www.socialana.com
  • 3. Mistake #2: No Channel Create a channel and build an audience that comes back for more and more. Ana Lucia Novak© www.socialana.com
  • 4. Mistake #3: Getting Too Fancy You don’t need a fancy video with all kinds of special effects to be successful. Sometimes simple is better. Ana Lucia Novak© www.socialana.com
  • 5. Mistake #4: Equipment Woes Work with what you have. Worrying too much about equipment will keep you from doing what you want to do…which is making great videos. Ana Lucia Novak© www.socialana.com
  • 6. Mistake #5: Not Knowing Your Audience Get to know your audience and deliver what they’re looking for. Ana Lucia Novak© www.socialana.com
  • 7. Mistake #6: Expecting Fast Results Give yourself at least 6 months of consistent effort and improvement to see your audience start to grow. Ana Lucia Novak© www.socialana.com
  • 8. Mistake #7: No Call-to-Action All your content needs a call-to-action, including your videos. Ana Lucia Novak© www.socialana.com
  • 9. Mistake #8: Not Spending Money Don’t go into debt, but do invest your profits into improving your video marketing. Wise investment will go a long way. Ana Lucia Novak© www.socialana.com
  • 10. Mistake #9: Not Tracking Read and learn from your video analytics. Ana Lucia Novak© www.socialana.com
  • 11. Mistake #10: Not Promoting Don’t expect YouTube or any video site to make your video popular. You’ve got to get out there and promote it yourself too. Ana Lucia Novak© www.socialana.com
  • 12. Ready for Video Marketing Success? Ana Lucia Novak© www.socialana.com Tighten up your social media strategies, Improve Your Online Presence or Need Help Managing Your Social Media Programs? Schedule a time with me here: http://meetme.so/analuciaand complete the assessment form: http://SocialAna.com/hire-Ana-Lucia