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Colunistas farm

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Colunistas farm

  1. 1. Lançamento Farm Que Beleza! 2012
  2. 2. Que Beleza!Dois eventos para lançamento da Coleção Primavera-Verão 2012No primeiro dia , recebendo Clientes vip`s na fábrica FARM, espaço quesempre despertou curiosidade entre as consumidoras;No segundo dia, a Convenção interna para as funcionárias.
  3. 3. ObjetivosProporcionar de forma didática e lúdica uma experiência capaz detransmitir os prismas da coleção e aproximar as clientes do universoFarm, através elementos ligados ao tema central da convenção, as flores.
  4. 4. Como o evento atendeu ao objetivo?
  5. 5. Através da estrutura do evento, cenografia impecável e aconchegante
  6. 6. Oficina de customização de vasos de flores e cupcakes com elementos que remetiam ao universo da coleção
  7. 7. Ação no Instagram aonde as clientes postavam fotos com a hashtag #farm e ganhavam a foto impressa
  8. 8. DJs com look FARM da Rádio Ibiza & DJ Zeh Pretim
  9. 9. Recepcionistas com estilo e moda FARM
  10. 10. Desfile da nova Coleção
  11. 11. Show Tiê
  12. 12. ParceriasO evento contou com parceiros oferecendo drinks especiais, momentoSPA e comidinhas...
  13. 13. Mil Frutas, Família Krause, Zazá Bistrô, Mumm
  14. 14. Sucos do Bem, Dermage, Mil Frutas, Zazá Bistrô
  15. 15. Cobertura fotográfica por IHateFlashCobertura fotográfica do IHATEFLASH
  16. 16. Quais os resultados obtidos?1.000 Clientes VIPs presentes;R$300.000,00 em vendas;Mídia espontânea em diferentes veículos ligados à moda;Convidados passando o dia na fábrica;Clientes VIPs FARM são especiais!
  17. 17. Clippinghttp://anddressup.com/2012/07/16/que-beleza-15-anos-de-farm/
  18. 18. http://starving.com.br/2012/beleza-nova-colecao-da-farm/
  19. 19. http://www.farmrio.com.br/adorofarm/tag/que-beleza/
  20. 20. Clippinghttp://wanmontalvao.wordpress.com/tag/farm/
  21. 21. Clippinghttp://grazielepacheco.blogspot.com.br/2012/07/que-beleza.html
  22. 22. Clippinghttp://www.twosisterscy.com/2012/07/evento-farm-que-beleza.html

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