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John Poole
Sr. Director, Business Development
Global Service Providers – UCC Alliances
+1 978 886-1129
John.Poole@polycom.com
May 11, 2010
Advancements in Quality Management
for UC Networks
2
Agenda
Unified Communcation Landscape – Direction
Quality Management Advancements
Endpoints
Infrastructure
Services
Summary
3
Unified Communication Landscape - Direction
4
Unified Communication Groundswell
The Changing Business Landscape
Evolution
Organizational
Enablement
Technology
Shift
Evolution - Enablement - Shift
Social / Cultural
Global economy
Recession reset
Do more with less
Efficiency of
operations
Fast ROI
Virtualization &
cloud computing
Ease of
communication
Real time
Presence
Mobility
Gen Y lifestyle
Instant
communications
Virtual & remote
workers
Green / CO2
Social media
5
The Road To Unified Communication
Enterprise Key Strategies for 2010
Convergence
Simplify complex networks
Reduce infrastructure costs
Integrate & interoperate
multiple protocols
Requirements:
Achieve new capacities by mixing
technologies
Collaboration
Real time business
communications
Anywhere the network goes
Access with single interface
Requirements:
Streamline business processes
Source: Gartner CIO Survey 2009
6
Unified Communications Links Both Strategies
Why Quality Management Is More Important Now Than Ever
Convergence Collaboration
Unified Communications
Problem
Immediate and full implementation
prohibitive
Rip and replace strategy costly and
disruptive
Single vendor = lock-in
Solution
Transition to UC in project steps
Prioritize based on ROI
Protect investment in IT assets
Flexible and open deployment
Minimize vendor codependency
Driven by organization goals
Requirements
Achieve new capacities by mixing
technologies
Requirements
Streamline business processes
7
Quality Management Tools and Advancements
Endpoints
Infrastructure
End-to-End
8
Improvements in Standards-based
Visual Communication Management
Vendor Management Applications
Usually Deliver 4 Essential Functions
Conference-Device-
System
• Windows Server 2003
• Standards-based
profile provisioning
• Account management
• Portal to RMX™
Series
• Centralized
diagnostics
• Real-time conference
monitoring
Management
1
• Multiple scheduling
options (Web,
Outlook, Lotus Notes)
• Scheduling Wizard
• Free/Busy
• Resource reservation
• GAB and Active
Directory integration
Scheduling
2
• Policy and bandwidth
management
• Participant admission
• Least cost routing
• RTP statistics
• OneDial™ easy call
solution (E.164, etc.)
• Standards-based
Presence
• Up to 5000 registered
users and 3000
concurrent calls
Gatekeeper
3
• LDAP/H.350
• Multiple Directory
Support
• Global Address Book
• Active Directory
Directory
4
9
Maintains performance regardless of IP network conditions
Provide consistent quality to/from home workers or field deployments with
incredible QoS for IP packet loss
Realize remarkable clarity – even on ‘dirty networks’ or over the public Internet
Confidently share complete X-Ray’s, MRI’s or live diagnostics despite packet
loss of 5% or more
Endpoint Quality Management Advancements
QoS Algorithms in Codecs
Vendor without compensation algorithm at
5% packet loss
Vendor with QOS algorithm technology at
5% packet loss
10
High Definition at Lower Call Speeds
Standards-based High Profile will allow for 720p30 from
512 kbps | 720p60 from 832 kbps | 1080p30 from 1 Mbps
Same base-line technology that Blu-ray and other HD
broadcasts use to provide HD with limited throughput
Bandwidth Breakthroughs
H.264 High Profile
11
Impact To UC Networks
H.264 High Profile
Resolution / Frame Rate Call Speed
4CIF30 128 kbps
4CIF60 512 kbps
720p30 512 kbps
720p60 832 kbps
1080p30 1024 kbps
12
Quality Management Tools and Advancements
Endpoints
Infrastructure
End-to-End
13
Greater Infrastructure Reliability and Availability
Virtualization of the Bridging Technology
MCU Intelligent Server
1234 12341234
Efficient Routing, Reliability and Scale
14
Paris SingaporeNew York
North America EMEA APAC
• All users dial same VMR #, regardless of location
• Technology routes calls to the closest bridge
• Technology establishes links between bridges
• Users don’t have to modify their dialing behaviors
Network Bandwidth Optimized
Via Auto Cascade
15
Combines Network Management Intelligence with endpoint
Policies to Efficiently Use Available Network Resources
Enables a Converged, Intelligent Services WAN Architecture
Technology Enables Allocation of Video and Network Resources
for Assured Service Quality
Shared Network / Device Intelligence
= Video Services Aware LAN / WAN
Enterprise
Service Provider
Network
Enterprise
Intelligent
routing of
video calls
Video Vendor Mgt Network Appliance MgtDynamic
Signaling
Real-time
BW/QoS
Enforcement
16
Quality Management Tools and Advancements
Endpoints
Infrastructure
End-to-End
17
Better Designed and Engineered Networks
UC Professional Service Market Offers Grow
Comprehensive Deployment Approach
Determine the
optimal architecture
and project plan for
integrating
assets within existing
UC infrastructure
Deliverables –
Report, Solution
Design,
Project Plan
Solution Planning
and Design
Build integration
solution and demo to
validate capabilities
Deliverables –
Operating Pilot
Deployment and
Verified Test Plan
Results
Pilot Solution
Deployment
Install and turn up all
necessary equipment
and software to
provide complete
solution
Deliverables –
Operating
Deployment and
Verified Test Plan
Results
Full Solution
Deployment
18
18
Higher Levels of Technology and Conference Mgt
White Glove Concierge Services
Conference Scheduling
Conference Management
Remote Monitoring of
Technology Components
Monthly Reporting
Hosted Infrastructure
InterNetwork Connectivity
19
Summary
The market is moving quickly toward the adoption of
unified communication technology
Quality management is essential and multidimensional
Not based on the network alone
Improves with level of shared intelligence
Solution management and automation are driving factors
behind improvements in quality management
Anyone planning to evolve their environment into UC
should explore these advancements for their deployments
20
?
?
THANK YOU

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10 fn s17

  • 1. John Poole Sr. Director, Business Development Global Service Providers – UCC Alliances +1 978 886-1129 John.Poole@polycom.com May 11, 2010 Advancements in Quality Management for UC Networks
  • 2. 2 Agenda Unified Communcation Landscape – Direction Quality Management Advancements Endpoints Infrastructure Services Summary
  • 4. 4 Unified Communication Groundswell The Changing Business Landscape Evolution Organizational Enablement Technology Shift Evolution - Enablement - Shift Social / Cultural Global economy Recession reset Do more with less Efficiency of operations Fast ROI Virtualization & cloud computing Ease of communication Real time Presence Mobility Gen Y lifestyle Instant communications Virtual & remote workers Green / CO2 Social media
  • 5. 5 The Road To Unified Communication Enterprise Key Strategies for 2010 Convergence Simplify complex networks Reduce infrastructure costs Integrate & interoperate multiple protocols Requirements: Achieve new capacities by mixing technologies Collaboration Real time business communications Anywhere the network goes Access with single interface Requirements: Streamline business processes Source: Gartner CIO Survey 2009
  • 6. 6 Unified Communications Links Both Strategies Why Quality Management Is More Important Now Than Ever Convergence Collaboration Unified Communications Problem Immediate and full implementation prohibitive Rip and replace strategy costly and disruptive Single vendor = lock-in Solution Transition to UC in project steps Prioritize based on ROI Protect investment in IT assets Flexible and open deployment Minimize vendor codependency Driven by organization goals Requirements Achieve new capacities by mixing technologies Requirements Streamline business processes
  • 7. 7 Quality Management Tools and Advancements Endpoints Infrastructure End-to-End
  • 8. 8 Improvements in Standards-based Visual Communication Management Vendor Management Applications Usually Deliver 4 Essential Functions Conference-Device- System • Windows Server 2003 • Standards-based profile provisioning • Account management • Portal to RMX™ Series • Centralized diagnostics • Real-time conference monitoring Management 1 • Multiple scheduling options (Web, Outlook, Lotus Notes) • Scheduling Wizard • Free/Busy • Resource reservation • GAB and Active Directory integration Scheduling 2 • Policy and bandwidth management • Participant admission • Least cost routing • RTP statistics • OneDial™ easy call solution (E.164, etc.) • Standards-based Presence • Up to 5000 registered users and 3000 concurrent calls Gatekeeper 3 • LDAP/H.350 • Multiple Directory Support • Global Address Book • Active Directory Directory 4
  • 9. 9 Maintains performance regardless of IP network conditions Provide consistent quality to/from home workers or field deployments with incredible QoS for IP packet loss Realize remarkable clarity – even on ‘dirty networks’ or over the public Internet Confidently share complete X-Ray’s, MRI’s or live diagnostics despite packet loss of 5% or more Endpoint Quality Management Advancements QoS Algorithms in Codecs Vendor without compensation algorithm at 5% packet loss Vendor with QOS algorithm technology at 5% packet loss
  • 10. 10 High Definition at Lower Call Speeds Standards-based High Profile will allow for 720p30 from 512 kbps | 720p60 from 832 kbps | 1080p30 from 1 Mbps Same base-line technology that Blu-ray and other HD broadcasts use to provide HD with limited throughput Bandwidth Breakthroughs H.264 High Profile
  • 11. 11 Impact To UC Networks H.264 High Profile Resolution / Frame Rate Call Speed 4CIF30 128 kbps 4CIF60 512 kbps 720p30 512 kbps 720p60 832 kbps 1080p30 1024 kbps
  • 12. 12 Quality Management Tools and Advancements Endpoints Infrastructure End-to-End
  • 13. 13 Greater Infrastructure Reliability and Availability Virtualization of the Bridging Technology MCU Intelligent Server 1234 12341234 Efficient Routing, Reliability and Scale
  • 14. 14 Paris SingaporeNew York North America EMEA APAC • All users dial same VMR #, regardless of location • Technology routes calls to the closest bridge • Technology establishes links between bridges • Users don’t have to modify their dialing behaviors Network Bandwidth Optimized Via Auto Cascade
  • 15. 15 Combines Network Management Intelligence with endpoint Policies to Efficiently Use Available Network Resources Enables a Converged, Intelligent Services WAN Architecture Technology Enables Allocation of Video and Network Resources for Assured Service Quality Shared Network / Device Intelligence = Video Services Aware LAN / WAN Enterprise Service Provider Network Enterprise Intelligent routing of video calls Video Vendor Mgt Network Appliance MgtDynamic Signaling Real-time BW/QoS Enforcement
  • 16. 16 Quality Management Tools and Advancements Endpoints Infrastructure End-to-End
  • 17. 17 Better Designed and Engineered Networks UC Professional Service Market Offers Grow Comprehensive Deployment Approach Determine the optimal architecture and project plan for integrating assets within existing UC infrastructure Deliverables – Report, Solution Design, Project Plan Solution Planning and Design Build integration solution and demo to validate capabilities Deliverables – Operating Pilot Deployment and Verified Test Plan Results Pilot Solution Deployment Install and turn up all necessary equipment and software to provide complete solution Deliverables – Operating Deployment and Verified Test Plan Results Full Solution Deployment
  • 18. 18 18 Higher Levels of Technology and Conference Mgt White Glove Concierge Services Conference Scheduling Conference Management Remote Monitoring of Technology Components Monthly Reporting Hosted Infrastructure InterNetwork Connectivity
  • 19. 19 Summary The market is moving quickly toward the adoption of unified communication technology Quality management is essential and multidimensional Not based on the network alone Improves with level of shared intelligence Solution management and automation are driving factors behind improvements in quality management Anyone planning to evolve their environment into UC should explore these advancements for their deployments